It’s December and January will be here before you know it.  And for our clients, that means completing Annual and/or Quarterly Reporting and/or Monthly reporting. Maybe you want to spruce your reports or make them a little more robust. Maybe you’re looking for ways to provide extra value or insights. Maybe you just need to change it up a little bit. If you do and you’re not sure what to include, then this is the post for you. I’m going to outline some ideas to help you make sure you have everything checked off your list and enhance your existing reports. Looking Back in Your Reporting Thi ..read more

This special edition of Clix Marketing’s What I Learned Last Week series features Amanda Meli! Amanda breaks down the Document Ads retargeting feature from LinkedIn Ads, discusses the new branded content search from Meta and updates from the EU. Watch, learn and enjoy! The post What I Learned Last Week with Amanda Meli – Hot Takes on Updates from LinkedIn, Meta and the EU appeared first on Clix Marketing ..read more

This new episode of What I Learned Last Week kicks off a special series where members of the Clix Marketing team share their knowledge. They decided that John shouldn’t have all the fun! Today’s episode features rock star Abby Woodcock breaking down some of LinkedIn Ads’ most recent updates. The post What I Learned Last Week with Abby Woodcock – All Things LinkedIn Ads appeared first on Clix Marketing ..read more

As the Director of Client Services at Clix, after all my digital advertising responsibilities, client relationships are always top of mind. Last month, I wrote “Why Every Agency is Not Cut from the Same Cloth” as I wanted to share some pretty amazing things that have been happening with our agency. However, that post didn’t touch much on the “magic” that makes our client relationships so strong. So, in this post, I want to touch on that a little more. We all know that maintaining strong client relationships is essential for long-term success. While it may seem obvious, some of these aspects ca ..read more

LinkedIn Ads has been rolling out several new features and we’re here for it! In my last post, I outlined a couple of our favorites: device performance and company engagement level reporting. We’re still testing and brainstorming lots of ways to leverage these features in our client accounts, as well as working our way through some additional new features in the platform. I’ll walk you through some of those now. Dynamic Group Budgeting According to our reps, this feature will be available in the next month or so. Dynamic Group Budgeting seems akin to Facebook’s Campaign Budget Optimization fea ..read more

Smaller PPC budgets can be a challenge when you or your client team has a ton of ideas and not enough budget to execute them all at once. This doesn’t mean that smaller budgets can’t be executed effectively- it just means that it will take more focus, and understanding your goals to yield the results you want. Here at Clix we work with everything from very small start-up companies looking to just make their digital footprint, to large, established companies with quarterly budgets set in stone months to a year in advance. Oftentimes the smaller budget accounts that are looking to just get off t ..read more

Here at Clix, we have several B2B clients, and LinkedIn Ads is a crucial piece of their lead generation strategy. We spend a LOT of time on LinkedIn, and we’ve been fortunate to have several excellent reps who regularly share new insights and developments. We love being able to keep our clients at the forefront of new information and test options, and we love being able to share them with you, too! There are some important LinkedIn features we’ve recently learned about that we want to make sure you know about too, so let’s dive in. Device Performance Reporting This reporting breakout has been ..read more

We’re big fans of LinkedIn Ads here at Clix. It’s one of our core channels for many reasons, including stellar audience targeting options like job titles, accounts, seniorities, etc. For our B2B clients, it’s a must. So, we’re always looking for new ways to test, learn and improve!  Our amazing LinkedIn reps recently cued us into the Share of Feed metric. There isn’t a lot of information about this metric from LinkedIn directly or other online sources. I’ve done my best to investigate it to learn more about what it is and more importantly, how it impacts our clients’ ads. Feed Definition ..read more

Paid media has been leveraged for quite some time now to help brands drive sales and website traffic for brand awareness. However, we have seen an uptick in influencer marketing in the recent past especially on the social media channels, Tik Tok and Instagram. Both ways of marketing are effective, but also both take different approaches to driving engagement with a target audience. In this article we will identify an overview of each marketing type, why the influx of influencer marketing seems to be here to stay, and the pros and cons associated with each.  Paid Media Paid Media helps or ..read more

This week’s episode covers a wide range of topics. Currency settings in Google Ads? Check. Responsive display ads vs. static banners? Check. Setting up GA4? Check. The post What I Learned Last Week with John Lee – 4.14.23 – Currency Settings, Display Ads and GA4 appeared first on Clix Marketing ..read more