Personalisation within display advertising is growing ever more important. It is a key driver for increasing ad performance and getting a better return on investment from the channel. Indeed, recent Bannerflow research found that “there was an 8% increase in click-through rate for personalised ads in 2019 compared to 2018”. However, not all brands and industries use a form of either audience or one-to-one personalisation. For example, iGaming personalises 21% of all its display ads, while retail personalises just 11% of all its display campaigns. Yet, with increasing CTR rates, the opportunity ..read more

“Bannerflow for us is standard. That is probably the highest praise you can give to a tool.” Working with advertising in a highly competitive market with an ever-changing legal environment can be challenging. Many things can change, and it’s often fast when it does. To tackle these swift changes, Rootz has developed a marketing strategy that can be updated by the minute if needed. And they sure know what’s required to stand out in the highly competitive crowd that prevails in the iGaming industry. Rootz is a Malta-based iGaming company offering roulette, spins and classic games. They are ..read more

Are you living the online marketer’s dream? High click-through rates from your target market and a steady flow of conversions that leave your competitors in the dust. Of course, it’s a big leap from creating your display ads to achieving those all-important click-through rates and conversions. Impressions and click-through rates are two of the most common metrics to measure display advertising success. The total number of impressions reflects how many times your banner has been served but not always clicked – or even seen. Ads can be shown to the same user more than once, and plenty of people ..read more

Dynamic remarketing is a powerful way of enabling greater precision and efficiency within your advertising campaigns. It helps you re-engage users on a personalised level, based on their past online interaction with your brand. Remarketing targets existing audiences with general ads relating to your website. However, dynamic remarketing goes one step further and retargets audiences with ads featuring the exact product or service they viewed on your site. But how can dynamic remarketing be effectively deployed, and how can it accelerate performance? Besides providing customers with a direct pat ..read more

The rapid growth of mobile users has made digital marketers rethink their display advertising strategies, with mobile display ads being the front-runner. Results from our latest all-industry ad campaign research, gathering data from Bannerflow’s platform, indicated that smartphones take up 68% of the device share compared to desktops. This is up from a 46% share in 2018 – signalling a continuation of the shift to a mobile-led strategy. So, should your strategy focus solely on mobile display ads? There is no right or wrong answer. Online marketers need to curate a strategy based on the industry ..read more

Automation of digital advertising production saves time, saves money, and in most cases, improves your designers wellbeing! And in today’s ultra competitive market it’s a key ingredient of any marketing tech stack. If you don’t automate production – you can bet a competitor will. Firstly, what is automation in digital advertising? Automation in digital advertising refers to any feature or technology that removes manual and often repetitive tasks from production processes. These can be related to both campaign creation and ad management. On a basic level, within display and social media adverti ..read more

The best banner ads are a combination of many different elements. They can feature impactful imagery, unique interactivity, brilliant copy, or highlight the very best in advertising technology. Great online advertising not only needs to capture a viewer’s attention but fulfil a clear purpose. From brand awareness, to a single ad part of a large personalised campaign with thousands of banners. Yet, without further ado, here are examples of the best display advertising campaigns around: Meliá Hotels International   Meliá Hotels International personalised Autumn display campaign fe ..read more

E-commerce advertising trends for 2021 could be the saviour for many for brands. Especially as 2020 swept the rug out from under many brands’ feet! Making them realise just how important a good e-commerce offering is. Indeed, those who were not prepared suffered when it came to sales. Consider Primark, for example, with no online shopping offering it lost an eye-watering £800m over the first Covid-19 lockdown. The trend and preference for online shopping has been growing in recent years but the pandemic has proven the need for it. But it’s not just those ‘treat yourself on payday’ purchas ..read more

Publishing display advertising using Google is something you simply cannot avoid when doing display. In fact, display advertising is worth a cool $17.33 billion dollars in revenue to Alphabet in 2020 – alone. Yet, knowing which Google tool can be a confusing experience. Indeed, different services are better suited to a particular type of advertiser. In this blog we will explore the following topics to assist you: Publishing via Google: the current state of play Introducing Google Display network (GDN) Using third party tags for GDN Exporting (HTML5, image, animated GIFs and video) to GDN Intr ..read more

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. In fact, we believe its essential teams can produce engaging and creative display ads from the smallest screen to the very largest. With that in mind, this article is designed to help marketers such as yourselves create brilliant mobile display ads that convert and provide return-on-investment (ROI). In this article we will cover: What is mobile display advertising? What are the key trends for improving display advertising performance? Create your display advertising mobile-first C ..read more