SmartyAds Blog » Display Advertising
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SmartyAds is a global digital advertising software developer that creates cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide. Finding new possibilities within Machine Learning, and AI making it simple and profitable for everyone. Find out the latest articles on Display Advertising topic. Insights, opinions, and campaign tips on..
SmartyAds Blog » Display Advertising
7M ago
While traditional promotional methods like cold calls and print ads can still be effective, going digital is a must for modern businesses to succeed and remain competitive. Users spend more than 6 hours online daily, so it is essential for you to target them with relevant digital ads ..read more
SmartyAds Blog » Display Advertising
1y ago
Global digital advertising expenditure will reach $696 billion by 2024, reflecting the growing preference for banner ad placement, video ad formats, and display campaigns. More so, certain industries witnessed a surge in average Google display ad click-through rates, climbing from 0.84% in 2021 to a maximum of ..read more
SmartyAds Blog » Display Advertising
1y ago
Nowadays, when the average consumer sees over 5000 ads daily, advertisers should carefully test and consider every detail of their display creative. Each detail can play a defining role in getting a decent ROI on displaying ads. In this article, we are going to explore some of the ..read more
SmartyAds Blog » Display Advertising
1y ago
Limited budgets often stipulate advertisers rethink display advertising efficiency so they pay more attention to standard banner ads. In 2021 online banner ads reached $141,29 billion, and today more than 60% of banner ads within the Google display network are shown on mobile devices. Banner advertising ..read more
SmartyAds Blog » Display Advertising
1y ago
Display Advertising is a type of paid online advertising that combines text, images, and a URL that leads to a site where customers can learn more about or buy the company's products. Media-based display advertising is common on websites, mobile apps, and social networks. Targeted display ..read more
SmartyAds Blog » Display Advertising
1y ago
As users are surrounded by more and more ads online, banner blindness becomes a real concern. However, rich media units more actively engage a web user than standard text ads. Engaging animation or other types of ads within this format look fresh to the users and fulfill advertising purposes. “Rich ..read more