Once upon a time, a journalist was a journalist, and an influencer is an influencer. However, times have changed. With the media declining around the world with lesser headcounts and tighter budgets, newsrooms are now more pressurized than ever. It does not help when some leadership imagined AI to be the panacea to replace human… Read More »PR and marketing – role of journalists and influencers Source ..read more

We have always advocated a holistic communication model for communication and marketing. And in a world increasingly sophisticated and demanding of nuanced communication catering to all audiences, it is important not to limit your business potential with just public relations or just advertising. So, what is our OCEP© model?   It is a communications model… Read More »OCEP Marketing Model (Owned, Communical, Earned & Paid Media) Source ..read more

I come from a family of military officers. My late grandpa, a lieutenant general who fought at the frontlines of wars, and reposed at 104 years old with a distinguished career as renowned labor economist, professor, and hospital CEO. I have an uncle who was an air force colonel, and later went on to a… Read More »5 tips I learned from the military to succeed as a communicator Source ..read more

Before the pandemic, the “just in time” paradigm was “fashionable”, especially in the manufacturing sector. At that time, “just in time” meant optimizing available resources to manufacture and stock only the minimum inventory, and scale only as and when needed. As an early practitioner of total quality management, I would have recommended this practice too,… Read More »Are you still lagging behind with “just in time” PR and marketing? Source ..read more

Investing in Singapore for AI and tech companies through B2B public relations is highly advantageous due to Singapore’s position as a tech startup hub in the huge ASEAN market, extensive government support, presence of large data centers and support infrastructures, and emerging opportunities in the region. If you are an AI and tech business, whether… Read More »Investing in Singapore: Unlocking AI and Tech Opportunities through B2B Public Relations Source ..read more

The Asia-Pacific region has become a hotbed for cyber incidents, as investments into cybersecurity may not be as deep and comprehensive compared to more developed states in the West. As threat actors worldwide gear up their assaults against businesses, often indiscriminately, this means that there is an urgent need for Asia businesses to also invest… Read More »Securing Asia: How Cybersecurity Companies are Dominating the Market with B2B Public Relations Source ..read more

Business-to-business (B2B) public relations (PR) is an indispensable tool for industrial companies in the Asia Pacific region, as it plays a pivotal role in nurturing robust business relationships and establishing a reputable brand presence. By leveraging B2B PR strategies and tactics, industrial companies can effectively communicate their value propositions, industry expertise, and thought leadership to… Read More »Successful B2B PR in Asia Pacific for industrial companies takes more than just a news release Source ..read more

So you have decided you want to grow your brand, build a trusted reputation, and to make your brand and products known to the world. Public relations (PR) is one of the most strategic ways forward, through a PR agency partner. How then, should you work with a PR agency? We recommend these 5 keys:… Read More »5 keys to unlocking a successful collaboration with your PR agency Source ..read more

In this episode, we talk about LinkedIn removing carousel posts near the end of the year, the new Tadpole webcam from Opal for laptops, and the TCL 40 NXTPAPER smartphone. Source ..read more

In this episode, we talk about using the REAP method to learn faster and better, getting a decent smartphone for less than 150 USD, and how Huawei became a contender for AI chips.   Source ..read more