So, you have created your social media channels with a positive intention of staying connected with your customers. Instead, people are expressing their dissatisfaction & spreading negativity about your products & services. It’s time to create a robust online reputation management strategy to safeguard your brand identity and online presence.  Why?  Because your online brand reputation (ORM) determines how many people will buy your product or service. More than 59% of shoppers said they perform online research before purchasing. When we have to buy something, we always refer ..read more

As we all know, the best way to get more traffic to your website is to improve its domain authority and search engine result pages (SERPs). The higher your SERP ranking, the more quality traffic you will receive from Google. But how do you improve it? —: SEO Link Building Backlinking is necessary to improve your online brand visibility, drive more website traffic, and position your site at the top of search results.  Search engines discover new & valuable content via links and leverage them as a parameter to determine the quality of the content. Do you also want to rank higher and acq ..read more

Remember when websites were stuffed with keywords, trying to reach the top of search results? Gone are those SEO tactics of the past! Today, Google and other search engines want to understand your content’s true meaning and intent, like a captivated reader engrossed in a captivating narrative. That’s where LSI keywords, the unsung heroes of modern SEO, come in. If you’re feeling fancy, LSI, short for Latent Semantic Indexing (or Latent Semantic Analysis), is straight out of an NLP (natural language processing) research paper and is a mathematical concept. But don’t worry, we won’t discuss the ..read more

Suppose you have bought a vintage house with a huge living room, spacious bedrooms, a vast garden, etc. However, no one visits you as it’s in the countryside & haven’t heard the name of your place.  Off page SEO is the road that connects your house to the central city. A signboard that mentions the place you live in creates credibility.  In other words, people learn about your business, website & brand when you practice good off-page SEO techniques. Let’s dive in. 1– What is Off page SEO?  Off-page SEO describes the strategies and tactics used outside your website to ra ..read more

Today, most people expect to find whatever they search at the top of Google search results. If your website is ranked at the top of the search engine results page, attracting new customers to your business becomes much easier. Google looks at various on page SEO factors to decide where a page should rank and how it should be presented in the search results.  And for this, creating a solid SEO strategy is crucial. Getting these right can lead to higher rankings, increased visibility, & more organic traffic to your website—so they’re worth doing. This blog on essential on page SEO facto ..read more

Planning a successful SEO campaign for best rankings, but confused about where to start?  Don’t worry; we’ve got you covered. Our detailed guide covering 53 best practices will help you increase your website’s visibility and get more traffic than ever before with a must-follow checklist for SEO campaigns.  We have also included a list of relevant tools to tick off each box before starting with each SEO checklist. This will ease out & speed up your optimization process.   SEO Basics (Must Have) Checklist Tools You Need For SEO Basics Checklist  Google Search Console Goo ..read more

You must have wondered why your competitor’s website consistently ranks higher on the first page of search engines. Indeed, the world of SEO is significant and a highly competitive space that might seem overwhelming. But here’s a secret: peeking at your competitors’ SEO strategy can make a big difference! A thorough SEO competitive research & analysis will give you an overview of their strengths and weaknesses so you can tweak your SEO strategy accordingly.  SEO competitor analysis enables you to dive deep into what your competitors are doing with keywords, content, and backlinks in S ..read more

If you’ve ever felt lost in the sea of SEO terms and definitions, you’re not alone. Like any specialized industry, search engine optimization has its own unique terminology, definitions, and abbreviations. Whether navigating through anchor text or understanding the complexity of canonicalization, this guide is designed for you. This SEO terms & definitions guide compiles the most common terms you will likely hear and need to know during your SEO marketing. Let’s take a journey into the fundamentals of SEO and build a solid foundation together. No jargon, just clarity.   30+ SEO Terms ..read more

Google’s online advertising program, Google Ads, is a fantastic way of reaching new customers and growing your business. However, optimizing a successful PPC (pay-per-click) campaign can be challenging without knowing which words or phrases people use to find your product or service.  Therefore, you must know the PPC Keyword research strategy to maximize your PPC campaign ROI.  In this blog, we will learn how to do PPC keyword research so that you can find keywords that turn visitors into delighted customers and run a profitable PPC ads campaign. Let’s dive into this. What is PPC Key ..read more

Have you ever wondered how some websites reach the top of search results? Luck has nothing to do with it; it’s all about the power of choosing perfect keywords. Keyword research is the foundation of SEO. You won’t get visitors or clients if no one is looking for what you write. That’s why learning how to do keyword research for SEO is crucial for your online success. In this blog, we will know what keyword research is, its importance & how to do keyword research for SEO using best-proven strategies that even a beginner can follow.   What is Keyword Research in SEO?  Keyword ..read more