On International Women’s Day (March 8), we donated 100% of our global sales to female entrepreneurs within our community. If you made a purchase on March 8, you helped us donate to these business owners. We chose this initiative to align with the UN’s 2024 theme for International Women’s Day: “Invest in women: Accelerate progress.” Through this effort, we hope to shine a spotlight on the importance of gender equality, a human rights challenge that UN Women aims to achieve by 2030. Ahead, we are proud to introduce you to the inspiring business owners who have been selected to benefit from a p ..read more

It’s one of the most popular notes in fragrance, yet remains relatively unknown. Commonly associated with women’s perfumes and terms like “sexy” and “girly,” it’s actually a popular note in men’s and unisex fragrances. It’s also assumed that fragrances with this note must be soft, powdery florals, but the note provides perfumers with much more versatility.  Because of its complexity, Rose often remains misunderstood. But ahead, we’re breaking down any barriers… Rose in Perfumery While thousands of different rose species exist, only 2 are used in perfumery: Rose Centifolia and Rose Dama ..read more

We’re officially in “Betwixmas,” the sleepy week between Christmas and New Year’s. The anticipation of the holiday season is over, and the end of the year moves at a sluggish pace. Whether you need a pause from enjoying holiday leftovers, binging t.v. episodes or counting down the minutes at work, we’re here with a distraction. Ahead, explore 5 entertaining fragrance facts you’ve probably never heard before, here to grant you a reprieve from Betwixmas. 1. Fragrance notes and their unconventional sources Sure, Bergamot comes from citrus trees and Vanilla comes from vanilla bean po ..read more

Fragrance is subjective. One person might love a particular scent, while someone else would never wear it. Which is why gifting fragrance can feel like a risk. When done right, fragrance makes an especially meaningful gift that shows how well you know your giftee. The perfect fragrance speaks to their personality and interests, and also represents who they truly are. Ahead, we curated a Gift Guide that ensures you find the perfect gift for everyone on your list and takes the stress out of your holiday shopping. Moss+ Bold - $235For: the guy who’s impossible to shop for A favorite am ..read more

It seems like there’s always something new on the calendar, from an upcoming special event to a holiday. And every celebration usually comes with the need for a gift. Trying to gift fragrance may seem risky at first, especially if your giftee is new to (or picky with) scents. But gifting fragrance actually shows how well you know your giftee and the thought you put into finding their present.  Ahead, we curated a guide of our go-to fragrance gifts, so you’ll have a gift idea no matter the next event on your calendar. For an upcoming birthday… Milk Expressive is a creamy, woody blend o ..read more

Milk Expressive strikes the perfect balance. It’s creamy, cozy and nostalgic, like something familiar. It’s also sophisticated, addictive and unique, unlike anything you’ve ever smelled before. The result is a signature scent you’ll keep coming back to, and a bestseller we just can’t seem to keep in stock.  Over 270 5-star reviews, and counting. As a general rule of thumb: fragrance is subjective. What one person likes, another may not. But there’s exceptions to the rule. Like Milk.  Milk has over 270 five-star reviews and less than 20 dipping no lower than 3 stars.  "C ..read more

Gourmand. It’s a popular term in fragrance that seems to have popped up out of nowhere. Even two of our best sellers, Milk and Gold, fall into the gourmand category. But what exactly are gourmand fragrances, and why can’t we get enough of them? Gourmands, Explained In French, the term “gourmand” refers to someone who enjoys and appreciates good food, and also to food itself that’s tempting and delicious. The definition in fragrance plays off this, referring to a scent category that’s designed to smell edible. Most commonly, gourmand scents are reminiscent of sweet, indulgent ..read more

We have to be honest for a moment… It’s no secret that since our October 2021 relaunch, our focus has been on Scent Space. We wanted to make sure everyone understood the novel concept and properly introduce our new Personal and Bold Collections. Unfortunately, this also means that we’ve been accidentally overlooking the entire Archive Collection. But the Archive Collection is an important part of our story, so we’re going to be making some changes to ensure they get their time to shine going forward. Archive Sale The Archives are going to look a bit different next time you see the ..read more

To describe how non-linear fragrances’ notes change over time, the notes are usually broken down into 3 categories: Top, Heart and Base. These terms originated from the practice of creating perfumes using a pyramid structure, where fragrances are made with layers of different ingredients that unfold over time. First come the “Top” notes: The Top notes represent the first impression of the fragrance upon immediate application. These notes are usually light, fresh and volatile, meaning they evaporate relatively quickly. Common top notes include citrus, fruity and herbal scents. Then, afte ..read more

The jargon of traditional artisanal fragrance is as complex as the fragrances themselves. In an ongoing effort to rethink and modernize, we’ve broken down what makes artisanal fragrance more complex and how we’re demystifying it—all in the name of a simpler, intuitive luxury for you to enjoy. Linear vs Non-Linear In the fragrance world, the terms “linear” and “non-linear” refer to the development of a fragrance over time. A linear fragrance maintains a consistent scent from the moment it’s applied up until it fades. Rose essential oil is an example of a linear scent, with the same Rose ..read more