Why Is TikTok Suddenly Obsessed With the ‘Demure’ Aesthetic? The Trend Making Us All Play It Cool  The Demure Trend: The Art of Quiet Elegance It’s subtle, it’s chic, and it’s the total opposite of in-your-face maximalism. The “Demure” trend is quietly taking over TikTok, proving that sometimes less really is more. While many aesthetics come and go, the Demure trend has captured the hearts of creators who are all about understated elegance and timeless vibes. But what exactly is this trend, and why is it gaining so much momentum in the chaos of 2024? Let’s break it down. The Demure aesth ..read more

Lime green is having a moment, and you can thank Charli XCX's hit new album, “Brat,” for that. What to know about brat summer and how it all started. The summer of 2024 is shaping up to be a season of boldness and unapologetic self-expression, aptly dubbed "Brat Summer." Inspired by Charli XCX's album "BRAT," this lime green trend encapsulates a vibe of recklessness, grittiness, and supreme self-confidence, resonating deeply with Gen Z and beyond. It's not just a seasonal trend; it's a cultural shift that celebrates individuality and defiance of societal norms. The mantra of "Brat ..read more

Mint-Infused Scents: Your Cool Companion for Any SettingMint has been celebrated for centuries for its cooling, soothing, and refreshing properties. Whether you're navigating the sweltering heat of the city, strolling along the white beaches of an exotic island, or simply seeking a quick sensory revival, mint-infused scents offer the perfect solution. Known scientifically as Mentha (from the Greek míntha), mint boasts a wide variety of species. Depending on the source, there are between 13 and 18 distinct types, with natural hybridization making exact categorization challenging. Historically ..read more

New Fragrance Launch: Scents to Match Your Summer Vibes Hey there, Wicked Good fragrance fans. We’ve got some seriously exciting news to share with you. This week, things are finally cooling off here in Chicago, thank goodness because it's been steamy in our warehouse and we've got work to do. We've been working early morning + late nights to bring these to you today.  We’re rolling out a sensational lineup of new fragrances that are sure to add a splash of style and sophistication to your summer. Whether you're heading to a festival, a beach party, or just chilling with friends, we hav ..read more

Despite the anti-sugar fearmongering and our collective obsessions with wellness and hydration, millions of Americans still enjoy a soda every day. Among these soda enthusiasts, a growing minority is embracing "dirty sodas," a concoction that went mainstream in 2022 thanks to its viral popularity on TikTok. Dirty soda, a combination of soda, coffee creamer, and flavored syrups, has risen from its humble origins in Utah to become a national sensation. Initially a sweet treat for those abstaining from alcohol and caffeine, dirty sodas are now a thriving business model. Swig, a popular dirty sod ..read more

Daydreams + Ice Cream. Celebrate International Ice Cream Day on July 18th with a delightful twist—our exclusive Ice Cream perfume collection! Inspired by the top ice cream flavors curated by Jackandbeyond.com, our collection captures the essence of your favorite treats, perfect for summer indulgence. Based on Instagram hashtags, these are the most beloved ice cream flavors, now transformed into irresistible fragrances: Vanilla: 439,108 hashtags Matcha: 315,714 hashtags Chocolate: 301,979 hashtags Coconut: 184,669 hashtags Strawberry: 152,029 hashtags Banana: 133,179 hashtags Mango: 97,809 has ..read more

Strawberries are not just a summer fruit favorite but a beloved ingredient in the world of perfumery, embodying a scent that ranges from fresh and slightly green to lush, juicy, and even reminiscent of bubblegum. Used in everything from soaps and body sprays to luxurious perfumes, the essence of sun-warmed, ripe strawberries creates an intoxicating and addictive aroma that's hard to resist. Strawberry's Role in Fragrance: In perfumery, the strawberry note is categorized within the fruity fragrance family. It offers a modern, original twist to fragrances, providing a fresh touch that was once ..read more

This month, we’re diving into the world of honey-based fragrances, a realm where warmth meets luxury in a comforting embrace. Honey isn't just a sweet treat; it's a sophisticated ingredient in perfumery that beautifully enhances floral aromas and adds a rich, amber touch to your favorite scents. Join us as we explore the buzzing array of honey and beeswax notes that our fragrance expert has a love-hate relationship with. Honey is a complex character: it’s both devilish and angelic. In the realm of Ambrée perfumes, honey adds a layer of sweet, nostalgic comfort that might whisk you back to you ..read more

Have you ever wondered what it's like to create your very own, unique fragrance? At Wicked Good, we turn that dream into a spritzable reality. Our bespoke perfume journey is not just a process; it's an aromatic adventure that tantalizes your senses and leaves you with a scent that's all your own. Here’s how you can dive into the world of private label perfumery, one delightful drop at a time. Step 1: A Whiff of Inspiration Begin your fragrance journey by exploring our vast fragrance library, boasting over 1,500 captivating scents. Picture this: rows upon rows of tiny, glistening notes, each c ..read more

Aldehydes An aromatic chemical first synthesized in the early 20th century that “lifts” a fragrance. Abstract olfactory notes range from soapy to metallic, waxy to starchy, fatty to citrusy. Amber Full-bodied accords of natural and synthetic materials like patchouli, frankincense, myrrh, and vanilla. Often used in oriental fragrances to give off a rich, warm, sweet, spicy feel. Ambergris One of the most valuable raw materials in perfumery, natural ambergris is derived from sperm whale vomit and gives off a musky marine, sweet earthy aroma. Ours is synthetically and sustainably made (see ambr ..read more