If you’ve ever lost yourself scrolling through TikTok, you might have noticed a delightful trend sweeping across your For You Page. This trend, known as Coquette Core, captivates with its ultra-feminine, super girly charm, featuring an abundance of bows, ribbons, lace, pearls, soft pinks, and vintage florals. It’s not just a style; it’s an aesthetic celebration of all things delicately beautiful. With billions of views and countless hashtags, Coquette Core has become a Gen Z sensation, resonating with those who embrace a hyper-feminine flair mixed with a dash of nostalgic romance. The essence ..read more

Magnolia Magic: Diving into History, Whiffing Myths, and the Science of Sensuality This month, as we romp through the floral fanfare of spring, the magnolia takes center stage with its jaw-dropping beauty. We've already given you a sneak peek at our top picks for magnolia-infused scents that we're absolutely obsessed with right now. But hold onto your hats, because we're about to unravel even more about the delicate and sometimes startling aroma profiles these grand blooms can release. Let's kick things off by exploring some enthralling myths and rich history surrounding this timeless flower ..read more

TROPICAL BLISS Picture a spritz carrying you to a secluded beach, where the tang of pink pepper mingles with bergamot's citrusy sparkle on a breeze laced with coconut's lush nectar. This collection is your invitation to an Eden of dreams, where decadent tropical blooms radiate under a canopy of sun-drenched musk. Surrender to this immersive escape, where scents weave tales of exotic hideaways and the pure, intoxicating bliss of island serenity. Welcome to your personal slice of paradise, rich in sensory treasures and draped in the vibrant hues of the tropics. BODY BUTTER COCONUT + YLANG ..read more

Sex on the Beach: A Cocktail of Desire + Whispers of the Ocean Dive into the story of Sex on the Beach, a cocktail that not only tantalizes the taste buds but also captures the imagination with its provocative name and sunset hues. A luscious mix of vodka, peach schnapps, orange juice, and cranberry juice, this drink is a celebration of carefree summer days, sultry nights, and the endless allure of the beach. The origins of Sex on the Beach are as intriguing and playful as the cocktail itself. It is widely believed to have been concocted in the 1980s, during the rise of fruity, fun drink ..read more

The Margarita: A Sip of Sunshine + Mystery In the kaleidoscope of cocktail lore, the Margarita stands out with its vibrant hue, tantalizing taste, and a backstory shrouded in as much mystery as the drink itself. A harmonious blend of tequila, lime, and triple sec, served in a glass with a salted rim, the Margarita is more than just a cocktail—it's a symbol of celebration, a whisper of warm summer winds, and an invitation to indulge in life's zestier moments. The origins of the Margarita are as blended and varied as the drink's own ingredients, with several tales claiming its creation. On ..read more

Is there a right perfume for each season? That's a question we often receive at Wicked Good. Some perfumes are inspired by the atmosphere of a particular season, like By the Fireplace evoking a cozy winter evening by the fireplace and Bondi Beach taking you to a sunny summer day by the sea. Whether you stick to one signature scent all year round or switch it up with the seasons is a personal choice. However, some scent notes tend to complement the atmosphere of a particular season better than others. Just as you may opt for hot chocolate in winter and iced tea in summer, your fragrance ..read more

Crafting a guide to the best Tom Ford colognes is akin to distilling the essence of men's luxury fragrances. Tom Ford's collection is the epitome of olfactory elegance, akin to the fine dining of the fragrance world. While the price point may reflect its high-end status, each scent in the collection stands out, ensuring that you're investing in a fragrance that not only matches your style but elevates it. However, choosing the right scent is key. With the myriad of options available, there's a Tom Ford fragrance perfectly suited to your personality, occasion, or season. Having explored the en ..read more

In the world of luxury perfumery, few names resonate quite like Tom Ford. Known for his meticulous attention to detail, daring creativity, and unapologetic luxury, Ford's fragrances are more than just scents; they're statements. Today, we're diving into the olfactory universe of Tom Ford to explore the best-selling men's fragrances that have defined a generation of the sophisticated, modern man. Oud Wood: A Whisper of Exotic Mystique Oud Wood envelops you in the ancient allure of agarwood, the most precious wood in perfumery. This fragrance is a symphony of smoky oud, peppered with cardamom a ..read more

Dive into the world of Jo Malone London, where each fragrance tells a story, weaving tales of adventure, luxury, and sophistication. From the vibrant zest of citrus to the deep, earthy tones of wood and spice, Jo Malone's bestsellers cater to every facet of the modern gentleman's personality. Let's alphabetically journey through these scents, ensuring each description captures the essence succinctly. Birch & Black Pepper An invigorating blend, Birch & Black Pepper is the perfect harmony of the warm, spicy notes of black pepper with the cool, crispness of birch. Ideal for those who app ..read more

The Enigmatic World of Narcissus: The Fragrances of Myth + Majesty Floral, green, fruity, animal, honeyed, fierce, bewitching, narcotic. Fiercely bewitching and ever-narcotic, the scent of narcissus is renowned for a reason. Its heady, honeyed facets are both animalic and sweet. Rich, floral notes melt into fruity, green facets: the scent of spring liquefied. The enigmatic allure of Narcissus, a bloom that carries the weight of myths and the freshness of spring mornings in its petals. This flower, with origins shrouded in the mists of time, possibly in ancient Persia, has left an indelible ..read more