Absolute Performance is thrilled to continue our partnership with multi-medal-winning Team GB Olympian, Nekoda Smythe-Davis. With an illustrious career and a tenacious spirit, Nekoda extends her influence as a brand ambassador for Absolute Performance into 2024. Our renewed collaboration comes as we and Nekoda gear up for the highly anticipated Paris Olympics this July. Building upon the success of our previous collaboration, this renewed ambassadorship aims to deepen the integration of Nekoda’s invaluable insights into elite athletic performance and further enhance our products and gym design ..read more

Absolute Performance, a leading provider of gym design, installation and strength and conditioning equipment and Athlete Academy, a highly respected name in the fitness and performance education space, have announced a partnership to offer a range of strength and conditioning diplomas and professional study programmes. All study programmes offered by the partnership are accredited by the UK Strength and Conditioning Association (UKSCA), which is a testament to the quality and rigour of the courses available. Ed Archer, Programme Director at Athlete Academy, will lead the partnership’s program ..read more

Simon Williams, an Absolute Performance Ambassador, is a dedicated Hyrox athlete and fitness coach, passionately devoted to guiding individuals toward greater health, fitness, and confidence, thereby empowering them to transform their lives. Yet, Simon’s achievements have been forged through adversity. His remarkable journey is a testament to his unbreakable character and spirit. As he fearlessly shares his story, he hopes to inspire others to never give up. It’s taken a bit of soul-searching to share my journey with you. In 2008, my life took a drastic turn when I fell ill with pneumonia. W ..read more

Absolute Performance is excited to announce the appointment of Gary Oleinik as Sales and Marketing Director. With full responsibility for the leadership and development of Absolute Performance’s sales and marketing strategy, Gary will play a key role in meeting the company’s growth goals. Gary will also be instrumental in building on the business’ outstanding reputation in the UK and European strength and conditioning market. With over 14 years of fitness industry experience, Gary brings with him a strong skill set and an excellent reputation for relationship building, high performa ..read more

Absolute Performance, the Cardiff based gym design and installation business, has announced a new collaboration with US movement solutions specialist Hawkin Dynamics. Hawkin Dynamics is world-renowned for its range of athlete testing products that make the most of technology. Products such as force plates are used for the measurement of ground reaction forces for example power, displacement and asymmetry during movements such as jumping, the latest wireless force plates enable the user to see accurate data output on a paired mobile device. The collaboration between the two companies sees Hawki ..read more

Strength and conditioning are vital in sports. When done correctly, strength and conditioning routines help strengthen supporting muscles, even out muscle imbalance, and increase mobility. These also enhance coordination and peripheral skills. For many people, strength and conditioning are primarily done to stop injury. Individuals engaged in grassroot sports like recreational sports hosted and facilitated by local clubs and sports organizations can also enjoy the benefits of strength and conditioning. By definition, grassroot sport refers to “physical leisure activity, organized and non-or ..read more