Give yourself a break in 2019. There’s no need to master new design techniques; most of what was on trend this year is going to stay on trend next year. Instead, think about ways in which you can clean up your clients’ mobile websites and set a better standard for mobile-first design going forward. In this article, Suzanne Scacca is going to talk about the mobile design elements we’ve held onto for a little too long and what you should do about them going forward ..read more

By creating understandable and tangible visuals, companies will decrease interdepartmental miscommunications and increase overall productivity. A storyboard is a collection of cells, either in a linear progression or mapped out from a central idea that tells a story. Storyboards are meant to be simple representations of a larger concept, and force both its creators and readers to break down large complex topics into simple step by step subsections. In this article, Joshua Bumcrot adresses anyone who wants to develop a product and improve internal communication ..read more

Do sites that explain their ‘concept’ in a simple way have a better shot at mass-appeal with users? Being aware of the importance of ‘high-concept’ allows us — as designers — to really focus on user’s initial impressions. The most successful blockbusters are the ones that have an easy-to-understand concept that can be communicated in a single sentence. Web design should be approached in the same way. In this article, Andy Duke will show you how ..read more

UX researchers can learn a lot from hospital patients through empathetic interviews — but that alone is not enough. Instead, you need to pay particular attention to how your users’ clinical context influences their perceptions, trust, and the care they receive. If you are a UX researcher about to embark on a project with hospitalized patients and you want to avoid missing out on deep concerns and problems of users, then maybe this article can help you strengthen your awareness for particular challenges of clinical UX ..read more

Have you ever faced challenges when trying to sell Design Discovery to a potential client? As designers, it is important that we are equipped to be able to have conversations with senior stakeholders to be able to sell and justify the importance of the so-called “Design Discovery” within the design process. In this article, Kyle Cassidy takes a deep dive into the importance of research as part of the UX design process and the core purpose of Design Discovery ..read more

Thousands of companies worldwide are struggling each day to gain more market share and to win over new consumers. To succeed in the modern market, companies need to do more than produce an excellent product or provide reliable service: They need to turn their faithful users into advocates. In this article, Nick Babich will show you how, by discussing who are product advocates, actionable ways to turn your customers into brand advocates, and what to consider when creating a strategy for advocacy ..read more

Let’s say you want to reach out to a business. What would be the first thing you would do? Probably you would look up their website to search for answers to your questions or simply any contact details you can find. With no doubt, the first impression of any website is now more important than ever. There are more than 1.8 billion websites on the Internet right now, and the number is growing. What makes your website stand out? In order to make sure your website is a success, it’s important to keep the big picture in mind ..read more

Pop-ups still play a vital role in signing up more email subscribers and converting more customers from mobile devices. But, as with anything else, you need to play by Google’s rules and always think about how your decisions will affect your users’ experience. But, are mobile pop-ups dying, or will they simply undergo another adaptation? In this article, Suzanne Scacca will show you what the research says ..read more

Every designer and developer has their own way of tackling their work. But, no matter how different their approaches are, one thing is for sure: We can learn a lot from each other. Our friends at Adobe are streaming live from Awwwards Berlin 2018. Join digital thinkers and UX professionals as they discuss current trends from the UX/UI industry. February 8th and 9th ..read more

A world without icons — is that even possible? After all, icons have been one of the first elements used in the first UIs. What makes icons particularly special is perhaps the fact that their meaning can be understood without having to add any text or further details. In this article, Manuela Langella will show you how icons have been one of the first elements used in the first user interfaces and the story behind them. Let’s dig deep into why they play an important part in today’s screen design ..read more