Fast is needed. In the world of instant gratification, there is no room for patience.  From phones to movie productions to the manufacturing of FMCG products, everything is now faster. And in the world of shipping and logistics, ‘faster’ translates to deliveries in the shortest possible time or on the same day!  5 Tips for Implementing Same-Day and Next-Day Delivery 1. Understand the demand  With more convenience offered to the customer, it is likely to put a strain on your efficiency. So before choosing to provide same-day/next-day delivery, check the kind of products you sell ..read more

From the moment we hit that “Place Order” button to the point where the knock on the door delivers delight, the excitement is unlike any other. What makes this experience one of a kind is that every want is now just a few clicks away.  Fast delivery has transformed itself from being a luxurious feature to a necessity that promises customer satisfaction. Impact of Fast Delivery on Customer Satisfaction In the realm of e-commerce, the impact of fast deliveries on customer satisfaction cannot be overstated. Online shoppers consider fast deliveries as a crucial factor in their purchasing deci ..read more

Browse→Add to cart→Checkout→Delivery  The four-step process buyers and sellers love!  But, the addition of a fifth one is particularly inconvenient!  E-COMMERCE RETURNS!  As online shopping continues its meteoric rise, businesses grapple with the challenge of e-commerce returns reduction.  Even after streamlining shipping processes, packages are forced to retrace their steps back to the warehouse. This can be avoided by effective return management strategies.  Let’s get a better understanding of Returns and Return Prevention Strategies Understanding Returns Return ..read more

With billions of users active on this Meta app, Instagram Shopping is rapidly emerging as the next best place to set up shop for your business. While your online business is already hosted on its e-commerce website, this social media shopping tool is exactly what you need to boost sales and where you need to be right now!  Setting up Your Instagram Shopping Account  Step 1:  Ensure you have done everything on the following checklist. Change your Creator Account to a Business Account and add opening hours, link to the website, timings, etc  Ensure your product business is p ..read more

Ever purchased something because you saw it on Instagram?  It is very likely that you’ve been influenced by Instagram influencers.  Influencers are people who specialize in creating a certain type of content that their audience enjoys. It is either regular people who have gained fame or celebrities with an already large follower base. And if you’re a business owner or a brand looking to add authenticity, credibility, and a wider reach, your social media marketing strategy has got to include influencer marketing.  Key Strategies for Instagram Influencer Marketing In the world of ..read more

International shipping plays a vital role in keeping global trade flowing smoothly. However, there exists a multitude of challenges faced by international trade logistics players today. From container damage prevention to international shipping regulations to cross-border shipping issues to the unfortunate occurrence of lost goods, the world of international shipping can be complicated. Challenges in International Shipping In the age of digital entrepreneurship, e-commerce businesses have harnessed the power of the Internet to reach customers far and wide. Yet, behind the seamless virtual stor ..read more

Going global with your business is the dream many retailers have. And the first step towards that is having an e-commerce-enabled website that allows customers across multiple countries to shop from your company.  The next step is where it gets tricky – international shipping and all the import/export documentation! Going international with your business also means that you have to abide by compliance laws applicable in these countries. Continue reading to learn the best ways of navigating many such challenges.  What are Customs Duties and Taxes?  Just like the tax laws applicab ..read more

Supercharge your e-commerce loyalty with the ultimate secret weapon: personalization! In a sea of online options, it’s time to stand out by creating unforgettable shopping experiences. Get ready to captivate your customers with tailored recommendations, personalized offers, and a seamless journey that keeps them coming back for more. Say goodbye to cookie-cutter approaches and hello to a new era of customer loyalty. Understanding the Importance of Customer Loyalty in E-Commerce Customer loyalty is everything! More so, because it is more cost-effective to retain a customer than incur marketing ..read more

As human beings, we love to ask others and ease our decision-making process! From exploring places to trying outfits to even finding potential partners, your customer is most likely asking another customer about your business and their experience with it. This is the reason why your marketing strategy should focus on getting your customers to leave reviews on your e-commerce platform. Importance of Customer Reviews Nothing works as well as customer feedback on your commerce business. Here’s why:  1. Attracts Genuine Customers When your existing customers write reviews that are as much as ..read more

McDonalds’ bright red colour induces hunger.  Tropicana uses the colour green in its font to indicate the ‘natural’ nature of its juices.  Nickelodeon’s orange stands for creativity and enthusiasm which is perfect for a kid’s channel.  Barbie as a brand uses the colour pink to portray femininity and playfulness.  Clearly, colours affect our psychology more than we think!  And today, the colour in question is ‘dark.’ Not just a dark shade but ‘dark mode’ A mode that is  Interesting✅  Engaging ✅ And incredibly trending! ✅ Yes, you heard that right. So what exac ..read more