Launched during the Holy Month of Ramadan, ‘The Undelivered’ campaign by Aramex packaged creativity with empathy to attain worldwide success. Aramex used the campaign to emphasise its corporate responsibility strategy to generate a global call for peace in Gaza. This aligns with the company’s commitment to ‘Delivering Good’. Aramex witnessed participation on the campaign’s dedicated […] The post Aramex’s ‘The Undelivered’ achieves global success appeared first on Campaign Middle East ..read more

Yasmina Boustani, Creative Director, Edelman Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.  McDonald’s, After-Dinner Dinner, Agency: FP7 McCann Dubai, Chief Creative Officer: Federico Fanti The campaign is highly relatable and insightful, showing bravery amid regional […] The post Private View by Edelman’s Yasmina Boustani appeared first on Campaign Middle East ..read more

  Engage Works has expanded into Saudi Arabia with the acquisition of a new trade license and the launch of a new office in the Kingdom. This move highlights Engage Works’ commitment to serving clients and partners in the region and marks a key milestone in the company’s growth path.   Alex McCuaig, Strategy Director […] The post Engage Works to launch in Saudi Arabia appeared first on Campaign Middle East ..read more

Universal Music Group and TikTok has signed a new licensing agreement that will bring back label’s songs and artists to the social media platform and give musicians more protection from AI. The joint agreement marks a new era of strategic collaboration between the two organisations, built on a shared commitment to help UMG’s artists and […] The post Universal Music Group artists to return to TikTok after new licensing deal appeared first on Campaign Middle East ..read more

Hanover Communications, a strategic communications and public affairs consultancy, has launched a new division called Hanover Sport. It says the move will combine the agency’s established sporting expertise in brand storytelling, strategic and corporate communications, fan engagement and sponsorship activation. The team has been designed to support brands and organisations in navigating the complex business […] The post Hanover Comms creates dedicated sports offering appeared first on Campaign Middle East ..read more

Merging global PR firms creates challenges for those firms and deepens the concerns of local clients and employees due to the uncertainty over the future and difficult decisions that usually accompany mergers, writes Jummar PR’s Ibrahim Almutawa.  However, this unleashes opportunities for local agencies to grow across markets. Merging pains Mergers in the communications consulting sector […] The post How global PR firm mergers could be a boon for local agencies appeared first on Campaign Middle East ..read more

Havas Red has released its inaugural ‘The State of the Influencer in 2024: A Client’s Perspective’ whitepaper. To understand how influencer marketing is evolving, the agency surveyed clients across ten markets – Australia, Ireland, Germany, Italy, Japan, The Philippines, Singapore, UAE, the U.S., and the U.K. These clients spanned a range of industries and sectors, […] The post Havas Red launches ‘The State of Influencer Report’ appeared first on Campaign Middle East ..read more

The Agency Faces to Watch awards by Campaign Middle East are highly coveted by the region’s creative industry, providing an excellent opportunity for young professionals to exhibit their creative abilities, demonstrate their passion, enhance their professional image, and advance their careers. These awards also assist employers in identifying the most talented rising stars.  PROGRAMME AND COURSES  Employers […] The post Heriot Watt University Dubai’s Scholarship Winners – Faces to Watch 2024 appeared first on Campaign Middle East ..read more

TikTok says it has been working tirelessly to tackle the miscommunication around climate change. This is the reason it has “pledged a billion dollars to help identify, train and disseminate the right news to people from verified experts”. Under the flagship name of VerifiedChampions, TikTok says it has been actively working on handling the miscommunication […] The post TikTok tackling miscommunication around climate change with “verified champions” appeared first on Campaign Middle East ..read more

Bloomberg Television has renamed its flagship morning show ‘Bloomberg Horizons Middle East and Africa’ from ‘Daybreak Middle East and Africa’. The change reflects a renewed focus and commitment to covering the region.  Airing every Monday to Friday in the UAE, the show will be anchored by Bloomberg TV anchor Joumanna Bercetche from Dubai, with regular […] The post Bloomberg Television renames its flagship morning show appeared first on Campaign Middle East ..read more