Filipino-American filmmaker Christine Ramos empowers marginalized communities
adobo Magazine » Philippine News
by Rhadem Musawah
3w ago
MANILA, PHILIPPINES — Christine, the daughter of 80s Filipino singer and actress Florence Aguilar, moved to the US at a young age along with her family in search of a better life. Since then, she has spent her life navigating who she is and where she fits in as a Filipino immigrant in the US.  Years passed, and she joined the US Navy and started a family, eventually marrying Orlando Jay Ramos and having their daughter Dylan Ramos.  Like many women and mothers, Christine faces countless challenges and difficult decisions in life. Despite serving in the US Navy, which was not her i ..read more
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Leo Burnett Manilla, MullenLowe Treyna and VML Philippines score metals for Spikes Asia 2024
adobo Magazine » Philippine News
by Pauline Nacar
1M ago
SINGAPORE — Spikes Asia 2024 officially comes to a close with the awards ceremony on March 14, putting the spotlight on the biggest advertising and creative work in the region. From 36 finalists, the Philippines has brought home eight metals, thanks to agencies MullenLowe TREYNA, Leo Burnett Manila, and VML Philippines. On top of these wins, history was also made with “Unbranded Menu” by Leo Burnett Manila and McDonald’s Philippines winning the Grand Prix for the show’s inaugural Gaming category, and “Right to Care” by MullenLowe TREYNA nabbing the country’s first-ever Glass: The Award for Cha ..read more
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VML Manila and Leo Burnett Manila take the lead on Philippine finalists for Spikes Asia 2024
adobo Magazine » Philippine News
by Pauline Nacar
1M ago
SINGAPORE — Awards season for the advertising industry has officially begun with Spikes Asia starting off the celebrations. As the festival opens in Singapore today, March 13, brands and agencies are also eagerly awaiting the results for the coveted Spikes Asia metals. This morning, the shortlists have been announced, honoring the best of creativity from across the Asia Pacific region. The Philippines boasts 36 finalists this year, with McDonald’s Philippines and Leo Burnett Manila, as well as KitKat and VML Manila‘s, works raking in the most finalist spots. The country’s top three categories ..read more
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The future of work: Maximizing open floor plan office productivity
adobo Magazine » Philippine News
by adobo magazine
1M ago
MANILA, PHILIPPINES – The open office layout has sparked much debate in contemporary workplace design. Workspaces have seen a significant shift from traditional cubicle setups to open floor plans, reflecting changing attitudes toward work culture and collaboration. To assess how open floor plans affect productivity and the work environment, it’s crucial to understand the pros and cons. The pros and cons of open office floor plans While they foster a modern, collaborative environment, open office layouts also bring challenges in maintaining focus and productivity. Pros: Transitioning for collab ..read more
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DOT and TPB are all set to celebrate Philippine culture with the country’s biggest delegation so far at ITB Berlin 2024
adobo Magazine » Philippine News
by adobo magazine
1M ago
MANILA, PHILIPPINES — The Department of Tourism (DOT) together with its marketing arm, the Tourism Promotions Board (TPB) Philippines, will be attending this year’s Internationale Tourismus-Börse (ITB) 2024 Convention in Berlin, Germany to lead the biggest Philippine delegation yet composed of co-exhibitors from the public and private sector who are all tasked to promote an enhanced Philippine experience at the three-day business-to-business (B2B) event happening from March 05 to 07, 2024. With close to 60 delegates including representatives from hotel and resort enterprises, destination ..read more
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26 Filipino talents receive honors from the NCCA at the 16th Ani ng Dangal Awards
adobo Magazine » Philippine News
by adobo magazine
1M ago
MANILA, PHILIPPINES — Highlighting Filipino creativity and imaginative community during the National Arts Month (NAM) celebration with the theme “Ani ng Sining, Bayang Malikhain,” the National Commission for Culture and the Arts (NCCA) honored 26 Filipino talents during the 16th Ani ng Dangal Awards held on February 20, 2024, at the Metropolitan Theater, Ermita, Manila. This year, the awardee from Architecture and Allied Arts is the LPPA Design Group/L.P. Pariñas & Associates, who won 5-star Best Residential High Rise Architecture at the International Property Awards 2022-2023 in the Asia ..read more
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Philippine Association of National Advertisers fresh leadership takes the helm
adobo Magazine » Philippine News
by adobo magazine
2M ago
MANILA, PHILIPPINES — The Philippine Association of National Advertisers (PANA) and its Foundation have appointed a new set of officers, directors, and trustees poised to lead the organization in addressing the evolving landscape of the advertising industry. The new board, inducted last January 25 at Ascott Hotel in Makati with Miguel Belmonte, President and CEO of PhilStar Media Group, as the inducting officer and keynote speaker, brings a wealth of experience to guide PANA through the contemporary challenges and opportunities within the advertising sector. With Miguel’s inspirational message ..read more
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Philippines secures over PHP400 million in sales leads at ASEAN Tourism Forum 2024
adobo Magazine » Philippine News
by adobo magazine
2M ago
MANILA, PHILIPPINES — The ASEAN Tourism Forum (ATF) 2024 concluded on a high note for the Philippines, yielding over 400 million Philippine pesos in negotiated sales leads during its three-day business-to-business sessions from January 24 to 26 in Vientiane, Laos. The Philippine delegation, led by the Department of Tourism (DOT) and the Tourism Promotions Board (TPB) Philippines, was represented by 15 local exhibitors from the airline industry, hotels and resorts, tour operators/ destination management companies, and convention center to network and engage with 79 international buyers. “The im ..read more
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UFC partners with Kim Seon Ho for exclusive fan meet and meal mix launch in Manila
adobo Magazine » Philippine News
by adobo magazine
2M ago
MANILA, PHILIPPINES — Fans can gear up for a kilig experience with K-drama’s beloved “good boy,” Kim Seon Ho, as NutriAsia’s food brand UFC has announced an exclusive fan meet with versatile Korean drama superstar on April 13 at the Mall of Asia Arena. Kim Seon Ho will be holding his Color+Full Asia Tour, and for his Manila leg, he has partnered with UFC to connect with his most passionate Filipino fans. Kim Seon Ho and UFC will also launch a new line of Korean-inspired meal mixes. These mixes are perfect for K-drama enthusiasts who want to recreate the mouth-watering dishes they see on their ..read more
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Philippines assumes Lead Country Coordinator role in developing post-2025 ASEAN tourism plan
adobo Magazine » Philippine News
by adobo magazine
2M ago
VIENTIANE, LAOS — The Philippines takes the crucial role of lead country coordinator on the development of the ASEAN Tourism Strategic Plan (ATSP) post-2025. The ATSP outlines the region’s strategies to increase the number of visitors to the Southeast Asian region. Through the crafting of the ASEAN Tourism Strategic Plan, the organization envisions that by 2025, ASEAN will be a quality tourism destination offering a unique, diverse ASEAN experience, and will be committed to responsible, sustainable, inclusive, and balanced tourism development, to contribute significantly to the socio-economic ..read more
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