Marcy Ullom, CEO of VitaGlide, the manufacturer & distributor of the VitaGlide exercise and rehab machine for people with limited lower body movement, reveals how helping people starts with meeting them where they are. We talk about why it's so important to listen to customers, to understand to their goals, and to embrace their ideas. She shares that you not only need to hear what they are saying, but that you need to listen for the emotional undertone, which is even more telling about what they are striving to achieve. Marcy describes both the ambition and challenges she and her husband H ..read more

Travis Tyson, Director of Planning at Cleveland Clinic, an academic nonprofit medical center consistently ranked as one of the best hospitals in the world, reveals how to design healthcare spaces to balance emotions and accelerate healing. We talk about ways to gather insights from patients and caregivers that inform architectural projects. He describes examples of spaces that he helps create across the 39 million square feet of Cleveland Clinic's properties, which are designed to balance emotions. Travis shares how important it is to gather insights for design plans from a variety of perspect ..read more

Jess Kessler, Head of Content & Creator Marketing at Audible, the leading producer and provider of audio storytelling, reveals how anticipating what audiences will want creates brand value. She shares details about her role developing marketing campaigns and supporting works by creators, including steps taken to gather insights to inform marketing activity and evaluate campaigns to inform future ones. We discuss the importance of recognizing how fast audiences change and the benefits of staying ahead. Jess also shares how emotional connections with creators are formed and strengthened, esp ..read more

Kate Venne, Senior Director of Corporate Communications and Social Responsibility at Brady Corporation, a global leader in safety, identification and compliance solutions for a diverse range of workplaces, reveals why inclusivity is a business imperative. She shares details of her role representing the company externally and rolling out messaging internally to a global workforce of approximately 5,700 employees. We talk about why seeking input and understanding various viewpoints in the planning process is crucial, and the value of having a nuanced approach for communicating to best represent ..read more

Esther-Mireya Tejeda, Chief Marketing Officer of Anywhere Real Estate, a global leader in residential real estate, with a portfolio of brands that includes Sotheby’s International Realty, Corcoran, Coldwell Banker, CENTURY21, Better Homes & Gardens, and ERA, reveals why a precise understanding of consumer emotional drivers is essential for effective marketing today. She describes what she calls Emographics, the nuanced emotional profile of consumer you get from neuroscience-based research, that is key to unlocking the consumer relationships marketers want to build. Esther-Mireya talks abou ..read more

Lisa Richner, Vice President of Product at Extend, a fintech company that turns your business credit card into a spend management platform. In this episode of Let's Talk Limbic Sparks, Lisa reveals how talking with users helps you iterate digital product improvements that really matter. She shares how wonderful it is to be part of a culture rooted customer obsession and curiosity, as it leads ongoing listening and ongoing improvements, so that the digital product can best serve those who use it. Lisa talks about the specific research methods she relies on, from interviewing clients to quantita ..read more

Gretchen Reinheimer, Principal Interior Designer of Gretchen Reinheimer Design, who brings behavioral science to creating spaces, reveals how to uncover the way people want to feel as input to design. She shares many stories of designing spaces and the process that she goes through to envision the perfect environment for the people who will use it. We talk about bringing an evidence based design approach and an understanding of scientific research, to ensure that spaces are designed for comfort, utility and enjoyment. She details how she works with clients to create plans for the space, and ho ..read more

Joe Sauer, EVP of Marketing at Songtradr, the world's largest B2B music company, reveals how better understanding emotional and rational drivers of consumer behavior leads to brand preference. We talk about the importance of identifying both and why focusing on one without the other is insufficient, as so many of our decisions are a blend of the two. Joe shares why he became a relentless observer of human behavior and how behavioral science research has become accessible for any brand leader to bring into their work. We also discuss the importance of multi-sensory marketing, including music an ..read more

Leslie Koppel, Executive Director of Rise, a social services nonprofit in central New Jersey on a mission to assist local families and individuals in recovering from setbacks and achieving their full potential, reveals how inspirational it is to bring joy to others. She talks about why it's so emotionally motivating to help people feel relief and happiness, and how the one-on-one connections between the families in need, and Rise staff, volunteers and corporate sponsors, fuel an ever-increasing amount of community support. Leslie shares how the Rise brand has evolved in recent years by simplif ..read more

Jonathan Rosen, Founder of Collaberex, a heart-centered peer advisory and professional development community, reveals why it's worth the effort for businesses to act with a relational mindset. We talk about how being nice, kind and empathetic is a competitive advantage, and why relationships matter no matter what size business you call on. Jonathan shares details about how he's evolved Collaberex over the years from being a transactionally-focused networking group, to being relationship-focused to help members achieve both emotional and transactional benefits. He points to leaning into his mis ..read more