Whether you’re considering selling now or in the future, it’s never too early to spruce up your veterinary practice’s online presence. There is a reason we tend to give our house a lick of paint or renovate an older-style bathroom before we try to sell it: first impressions count, and not everyone has the imagination to see past your avocado green bath and visualise how they may recreate the space. The same is true for your veterinary practice’s online presence when the time comes to let someone else be the custodian of your life’s work.  We’re busy – why bother? Now, there is a bit of ir ..read more

You’d be hard-pressed to find a veterinary clinic without a Facebook page. However, how many send a regular email newsletter to their clients? While creating an email newsletter may seem like a lot of work, the effort you put in pays off. Marketing your vet clinic via email newsletter vs social media While social media is a great way to communicate with your local community – of both current and potential clients – it’s important not to forget about email. According to HubSpot, the average open rate for an email newsletter is around 21%. Compare this to social media, where the o ..read more

Social media recruitment isn’t just about posting job ads; it allows you to share your veterinary brand, highlight your unique selling points and entice the best candidates to join your team. In today’s digital age, social platforms’ vast reach and interactive nature offer unprecedented opportunities for connecting with potential candidates, showcasing your brand, and attracting top talent to your team. Social media recruitment isn’t just about posting job ads; it’s about engaging with your audience, building relationships and creating a compelling narrative that resonates with potential recru ..read more

Veterinary dental radiography allows for a more thorough diagnosis, but it also brings its own unique challenges! Introducing dental radiography into your practice opens the door to a more thorough diagnosis of your patient’s oral conditions. It also gives you the opportunity to develop a complete treatment plan and plan your approach to that treatment—all leading to better overall outcomes for your dental patients.  What the brochure didn’t tell you was that dental radiography would also bring its own unique challenges—including a new radiography technique steeped in geometrical mystery ..read more

“Am I being an arsehole for saying that I won’t work the extra Saturdays?” A younger vet friend was facing a tricky situation at work: her initial terms of employment said one Saturday per month, but people quit or got pregnant or burnt out – you know what it’s like – and now one Saturday has become two, with occasional last-minute panicked requests for an extra hand on additional days. (If you’ve run a practice, you’ll have complete empathy for the people who are panicking and asking!) It’s a great question It’s a great question: where IS the line between being a committed team player and a d ..read more

How to recruit quality veterinary team members during the labour shortage. On a recent webinar of nearly 400 people in the vet industry, they were asked “What is your biggest challenge as a practice owner or manager right now?” In nearly 70% of the cases, the response was recruiting staff. You may have noticed that what worked a few years ago simply doesn’t cut it anymore. To attract quality staff right now, a different process is required to fill the vacant positions in your practice effectively. The 6-Step Veterinary Recruitment Process Let me outline the six-step process that we are using t ..read more

We’re a veterinary imaging sales business specialising in high-quality medical equipment focusing on accuracy, efficiency, and excellent customer service. 1. We are absolute experts at….. The team at Atlas Diagnostics are the experts at looking after our clients. We find the right solution to fit the needs and budget of your veterinary clinic. 2. The one thing that makes us different from our competitors is…. The one thing that makes us different from our competitors is our business name.  I can’t comment on what our competition does, and I know other companies within the vet community ha ..read more

When it comes to post-op follow-ups, it’s easy to spot best practice. It’s having a personalized and thorough conversation with every client after every procedure to get an accurate update on how each patient is doing. But how do you make it happen? Staffing levels might be tight, and you certainly don’t want to tie up your staff for hours on the phone. Nor do you want to interrupt your clients in their busy day. You could send an automated text with the standard message asking your client to contact you IF they have any concerns. Then, hope they’re knowledgeable enough to know what to look fo ..read more

Discover the latest veterinary technologies that will significantly change the way you manage your practice When it comes to veterinary technology, there’s no shortage of articles that will inspire you to think bigger for your practice. But let us do the hard work for you and break down the top 10 technology areas you should direct your focus on. 1. AI in Diagnostics It’s now hard to imagine life without AI in any capacity. From chatbots to content creators to virtual assistants and more, there are endless applications. A deeper and more substantial degree of AI diagnostics has been made avail ..read more

Having the skill and confidence to handle critically ill and emergency patients is challenging, but if you’re looking to upskill in the area – how do you choose the best education option for you? As a veterinarian, critically ill and emergency patients are amongst the most challenging to work with. Having the skill and confidence to treat these cases effectively is a must! But with so many education options and courses out there, it can be hard to know which emergency program to choose. Why Improve Veterinary Education? We’re slightly (okay, very!) biased, but with good reason. Improve Veterin ..read more