As we move through 2024, artificial intelligence (AI) continues to progress at its quickened pace, unveiling a multitude of transformative possibilities within the pharmaceutical industry. Let’s take a deep dive into the top 5 AI predictions for 2024 that will redefine the landscape of drug manufacturing and shape the future of innovation and impact. The Rising Tide of Precision Medicine Gene therapy, a transformative approach, is set to redefine the treatment landscape by addressing the root causes of diseases at the genetic level. This revolutionary technique holds the potential to correct ..read more

Did you know that more than 30 percent of patients fail to fill their prescriptions, which is partly the result of persona-based marketing and patient support programs (PSPs) falling short. This statistic also paints a grim picture against the backdrop of aging populations, escalating chronic illnesses, and the strain on healthcare resources. Medication non-adherence emerges as a formidable foe, threatening to compromise health outcomes. Patients are asking for a more informed and tailored approach to their healthcare journey- one that goes beyond generalized groups and embraces the uniqueness ..read more

How AI-Powered Personalization Reshapes Medication Initiation and Adherence Healthcare can sometimes feel like a maze, especially when it comes to keeping patients on therapy. From cardiovascular diseases to neurological conditions, positive outcomes are only possible when medications are used correctly. That’s where AllazoHealth steps in – our AI-powered personalization goes beyond the usual rules-based patient support strategies, delivering better results and improved patient outcomes. Let’s discover some of the impacts AllazoHealth has had and see how our solution is revolutionizing patient ..read more

Navigating pharmaceutical digital innovation and AI In a world with unprecedented connectivity and computational power, it’s no surprise that AI is one of the most significant technological advancements propelling the healthcare industry into uncharted territories. As pharmaceutical companies strive to stay at the forefront of scientific discovery, though, especially regarding medication adherence and patient engagement, they find themselves grappling with a host of questions about using and integrating AI into their operations. The intersection of pharmaceuticals and AI holds immense promise ..read more

Unlocking Tomorrow’s Healthcare with Artificial Intelligence The integration of artificial intelligence (AI) is reshaping the way patient support programs (PSPs) and marketing strategies operate. This article dives into AI’s transformative opportunities for PSPs and marketing audiences, stepping away from traditional persona-based approaches. As we navigate the New Healthcare Economy, the spotlight is on abandoning outdated tactics and embracing a future where personalization transcends generic profiles to reach the individual patient. AI emerges as the catalyst, revolutionizing engagement and ..read more

Emerging technologies have transformed many aspects of the healthcare industry, from how care is delivered to when and where patient interactions take place. Gone are the days of strict rules-based patient support. Instead, today’s consumers want – and increasingly expect – healthcare organizations to adopt digital-first engagement strategies to accommodate both evolving preferences and a reliance on mobile devices. In fact, speaking of the latter, according to a recent article in HealthTech magazine, the COVID-19 pandemic has further accelerated mobile phones being a primary communication too ..read more

Artificial intelligence (AI) has the power to dramatically transform healthcare – and in many ways, it already has. Its use in patient support programs is just one example of how this advanced technology can encourage healthy behaviors, adherence to prescribed medications, and proactive self-management, all with the ultimate goal of improving patient outcomes. How is AI-enabled patient engagement reshaping medication adherence programs? We’ll fill you in: Evolving views on patient engagement It’s a common belief among healthcare stakeholders that in order to successfully promote engagement, th ..read more

Patient engagement is more than a buzzword – it’s a must in healthcare today. As patients become savvier consumers with greater expectations, organizations have to find new ways to reimagine patient support programs and actively involve patients in their own care. Why? It’s simple. When patients are engaged, they are more likely to adhere to care plans and medications prescribed, make better choices, and ultimately achieve more positive health outcomes. For organizations looking to increase positive medication behaviors, honing in on engagement as a top priority is a no-brainer. But what can p ..read more

463 million. That’s the number of people around the world currently living with diabetes, according to the International Diabetes Federation (IDF). And it’s estimated that the figure will jump further to 578 million by 2030, and 700 million by 2045. Although these statistics are staggering, the disease can often be effectively managed with ongoing monitoring, proactive treatment, and proper adherence to anti-diabetic prescription medication. With that said, nearly 50 percent of patients with diabetes do not reach their glycemic goals. This is partly due to patients’ medication non-adherence. P ..read more

For healthcare organizations, designing an effective medication adherence program to support patients can be easier said than done. According to AllazoHealth’s William Grambley, CEO, and Linda Schultz, Chief Customer and Clinical Officer, keeping these tips in mind can help. Focus on patient-centricity Design your program around the patient. What is the one action, or set of actions, that the patients in your program need to take? Are you focusing on script abandonment, getting the patient to do consistent refills, or even a clinical goal? Every communication should have a clear call to action ..read more