n this episode of "Licensed to Talk Insurance," hosts Kelsey Ramsey and Amanda Yaniz delve deep into the realm of data and analytics, providing invaluable insights for independent insurance agents looking to make informed marketing decisions. From leveraging tools like Google Analytics, Google Search Console, and CRM systems to analyzing email marketing strategies and social media analytics, this episode offers practical tips and strategies to maximize marketing effectiveness. Listeners will learn how to interpret data to determine optimal posting times, refine email marketing campaigns, ident ..read more

In this episode of "Licensed to Talk Insurance," hosts Amanda Yaniz and Kelsey Concklin Ramsey delve into the world of generative AI and its implications for independent insurance agents. Focusing on ChatGPT they explore its functionalities and discuss how it can assist agents in various aspects of their marketing endeavors. From summarizing articles to assisting with social media posts and hashtags, ChatGPT is a valuable resource - particularly for agents with limited resources. However, they caution against overreliance and emphasize the importance of maintaining human-to-human connections ..read more

In this episode of "Licensed to Talk Insurance," hosts Amanda Yaniz and Kelsey Concklin Ramsey discuss practical and cost-effective ways for independent insurance agents to market themselves. They delve into online marketing strategies, emphasizing the importance of a strong website, effective use of Google Business profiles, and leveraging social media channels. The hosts also explore traditional marketing approaches, such as attending community events, collaborating with local businesses, and participating in conventions. The episode concludes with valuable insights on time management for ma ..read more

In this episode of License to Talk Insurance, Amanda Yaniz and Jenny McNulty discuss the extensive support and resources offered by Chicagoland SIA. Jenny, a VP specializing in recruiting and member alignment, reflects on her transition into this role and delves into the diverse assistance provided to agency prospects and members. She highlights the intricate process of setting up an independent agency from scratch, guiding individuals through legalities, obtaining licenses, and offering continuous support. Jenny emphasizes the agency's comprehensive aid in selecting the right technology, mark ..read more

In this episode of "Licensed to Talk Insurance," Amanda Yaniz, Director of Marketing at Chicagoland SIA, welcomes special guest host Mike O'Donnell, Vice President and Recruiter for Chicagoland SIA, and an independent insurance agent for Concklin Insurance Agency. Mike shares valuable insights gained from his professional journey, discussing his transition from a captive agent to an independent insurance agent. The episode explores the pros and cons of both models, emphasizing the flexibility and customization advantages offered by the independent agency system. Mike delves into the significan ..read more

In this episode of "Licensed to Talk Insurance," we're delving into the world of logo design, specifically tailored for Independent Insurance Agents. Your hosts, Amanda and Kelsey, walk you through the essential steps to craft a logo that not only stands out but also effectively represents your agency's identity. Before you dive into the design process, it's crucial to have a solid understanding of your agency. You should know your agency's name, mission, vision, and values, as well as your target audience and demographics. Next, we explore the various types of logos, from wordmarks to letterm ..read more

Amanda and Kelsey talk with Pierre Poinsett of Poinsett Insurance Agency.  Pierre talks about his decision to make the move from Captive to Independent Insurance Agent, and also about his career before getting into insurance ..read more

In this episode Amanda and Kelsey talk about the foundational pieces you need to have in place prior to starting a paid advertising campaign. From knowing your target audience inside and out - to having you website set up to receive prospects from the ad - there is a lot to know and do before you spend a dollar on a paid ad.  ..read more

Jenny McNulty guest hosts this episode, sharing her extensive knowledge of the carrier side of the business and best practices for what to ask your carrier marketing reps.  This episode is a continuation of the discussion points in Episode 5. Jenny covers a variety of topics, including service centers, rewards programs, book consolidations, product knowledge and more.  Don't miss this insightful episode aimed at helping you make the most of your carrier relationships ..read more

In this episode we delve into a crucial topic that is of paramount importance for independent insurance agents: diversifying your book of business to safeguard against the hard market. We are joined by Agency Growth Coach, Christine Lee as she shares her insights on the challenges for personal lines focused agents and tips to get started building a commercial lines book of business ..read more