Looking for a luxury treat that’s irresistible and nutritious? Introducing our newest addition: The Innocent Cat Tuna & Crab Slices with Parsley. More ..read more

Have you ever seen a Bergamasco Shepherd? It’s quite a rare dog breed! More ..read more

We all want the best pet food and pet supplies for our furry friends, whether they are dogs or cats. One attribute that any pet food expert will advise is that you opt for a grain-free product. But what is grain-free dog food, and is there grain-free cat food, too?   Understanding the term grain-free The next time you read pet food reviews or visit your local pet food store, you may see the term grain-free everywhere. So, what do pet food brands mean by this? Grain-free means the food does not contain ingredients like wheat, soy, corn, rice, oats, barley, etc.   Innocent Hound: Why ..read more

Single-protein dog food contains only one animal source of protein. For example, our British beef stew contains only beef. More ..read more

Does your cat have a fondness for fish? One of our best-selling cat products is the Air-Dried Salmon and Tuna Cat Food, which has multiple benefits – and your cat will devour them! Our Cat Food Ingredients Our Salmon and Tuna course is completely grain–free and primarily made of wild salmon and tuna, which have been caught using sustainable practices. Other minor ingredients include dried sweet potatoes, carrots, and chicory root, which can contribute to healthy energy levels and digestion. Why is Salmon Suitable for Our Cats? Despite its apparent protein nutrients, salmon is an excellent sou ..read more

Protect your dog year-round with Flea Repellent treats from The Innocent Hound. Made with natural ingredients like neem and lemon balm, these tasty snacks help repel fleas and ticks while supporting your dog's health. More ..read more

When you think of dog food, meat probably springs to mind, as it forms the foundation of a dog’s diet. But did you know dogs can enjoy a variety of fruits and vegetables, too? At The Innocent Hound, we’re thrilled to offer our limited-edition Strawberry Crush Hearts – the perfect treat for your furry friend!   Why go strawberry picking for our dogs? So why do we make dog treats with strawberries? Any dog food expert will tell you that strawberries can provide vitamins and minerals that a dog needs as part of a balanced diet and when given in moderation. Vitamin C, Omega-3, Magnesium ..read more

We love all dogs, big and small. As part of our dedication to the canine populace, we are learning more about some of our favourite breeds, whether well-known or slightly rarer. Today, we look at the Welsh Terrier.   Born in the Welsh Mountains Colloquially known as a Welshie, the Welsh Terrier is said to have originated from the remote North Wales Mountain range in the 1700s. Due to its intelligence and high-energy nature, it was initially bred to hunt small animals like foxes, rodents, and badgers.   Welsh Terriers are great for families Families who want to introduce a dog into t ..read more

Why do we Air-Dry our food? More ..read more

It doesn’t come much better than this. Our air-dried British Lamb Casserole dish is one of our best-selling products at the Innocent Hound.  The high-quality fresh British lamb is very digestible, meaning your dog’s stomach absorbs more natural nutrients!  More ..read more