Manahil is a Research Intern at LOTE, a translation agency in Australia. Between her researching, recruiting, and reporting duties, she manages to squeeze in some work with the Community Engagement team. How do you start your day? Normally, I would wake up between 7 to 7:30. Then, I’d start my day by tidying up my room a little bit and keeping things more organized for the day. I’ll make myself a tea or coffee, check and reply to emails before catching up with Roger (Head of Research) to discuss priorities. What does a typical day look like for you? After checking in with Roger [Head of Rese ..read more

Navigating Australia’s multicultural tapestry: a call to inclusive communication Australia is changing, with a dynamic shift driven by migration and an ever-expanding cultural diversity. As the nation’s fabric evolves, the significance of adept communication and engagement with its diverse communities is more important than ever. Australia’s dynamic demographic landscape The signs of change are evident in Australia’s demographic landscape, a result of migration steering the nation’s growth over recent decades. Over half of Australia’s population increase since 1991 can be attributed to overse ..read more

  Lunar New Year is a time to celebrate family and culture and reflect on the past year. This year, the Year of the Dragon kicked off with vibrant celebrations on Saturday across numerous communities around Australia, including the Chinese, Vietnamese, Thai, Malaysian and Korean diasporas.  Importantly, just as cultural identity is fluid and ever-evolving, so is the Lunar New Year story. While longstanding traditions are followed, there are also contemporary expressions that make it a dynamic celebration from year to year. Last year we asked some of the LOTE team how they celebrate ..read more

In the wake of tragedy: urgent calls for water safety education In the aftermath of the recent and heartbreaking drowning incident on an unpatrolled beach near Forrest Caves on Phillip Island, our team at The LOTE Agency is compelled to address the critical need for enhanced water safety education. Following the incident, I was interviewed by the ABC, and I shared insights into the urgency of our mission, emphasising the importance of immediate action to prevent further tragedies. The statistics are sobering; one in four drowning victims is born overseas, highlighting a clear need for incr ..read more

Australia has always been a tapestry of cultures and continues to be one of the world’s most multicultural countries. As of 2023, its migrant population growth has hit an all-time high since borders reopened post-pandemic, and the overseas-born population is expected to have grown by more than 700,000 between 2022 and 2024. When settled, communities still seek to preserve their unique identities and, at the same time, address local challenges. In our increasingly diverse society, it’s paramount that organisations place multicultural audiences front and centre of their communications strate ..read more

Cultural identity is shaped by our heritage, beliefs, customs, and experiences. It is the unique blend that defines who we are and how we relate to the world around us. In this exploration of cultural identity, we will delve into its various aspects, from religion and language to cuisine, social behaviours, art, literature, and music. We will also examine the profound impact of migration on cultural identity, focusing on first and second-generation immigrants and the concepts of cultural bereavement and acculturation. Everyone’s lived experience is different However, it’s essential to ke ..read more

With 28% of Australians born overseas, our nation is shaped by its diversity. While being a strength, this diversity also introduces complexities in various sectors, including women’s health. As it is Jean Hailes Women’s Health Week, I wanted to take the opportunity to draw from my background as a multicultural communications professional, and my personal experience, to look into the unique challenges and explore solutions in the context of women’s health in multicultural Australia. This year, Jean Hailes’ theme is “Grow your knowledge,” and it’s about supporting women to make informed decis ..read more

The LOTE Agency sponsors the Enlit Conference in Melbourne Last week The LOTE Agency exhibited at one of Australia’s leading energy conferences, Enlit Australia. The conference brought together professionals across the energy and utilities sectors to discuss the challenges and opportunities of Australia’s energy transition and it was an incredibly productive experience. We have partnered with a number of energy and water companies, helping them to reach and engage their culturally and linguistically diverse audiences, so it was great to see some familiar faces and meet some new ones to talk ..read more

A landscape of disruption An exodus of unprecedented magnitude, a consequence of regional turmoil, now includes 103 million people living in displacement. That’s nearly four times the Australian population. For many, Türkiye has become a temporary refuge, offering safety to over 400,000 Iraqis and Syrians awaiting resettlement. In February 2023, with Joseph Youhana from Host International, we embarked on a journey across this landscape of disruption and despair, reaching Türkiye, Jordan, and Lebanon, driven by an urgency to document the lives of those often overlooked. Advocacy through Film C ..read more

On 30-31 August, The Research Society will host its annual Human Insights Conference, which gathers global thought leaders on the latest human insights and research practices. As a sponsor, The LOTE Agency is excited to talk about the positive impacts of multicultural research. We are proud to work with clients on projects with real social impact, including with government agencies such as the Australian Sports Commission to improve participation in sports with multicultural audiences by developing a multicultural engagement strategy, the ACCC, to companies such as WorldRemit where we condu ..read more