Ep.82: How To Craft Compelling Student Testimonials and Content To Increase Enrollment Yield // Higher Ed Demand Gen - John Azoni
Higher Ed Demand Gen Podcast
by Concept3D
1M ago
Our guest this week is John Azoni, founder of UNVEILD, a successful higher ed video marketing agency. They have cracked the code on consistent, compelling student and alumni success stories – without the usual headaches. You know the ones: exorbitant costs, endless vendor coordination, and buried footage libraries. Learn more about how you can leverage these stories in your own institution on this episode of the Higher Ed Demand Gen Podcast. Connect with John Azoni on Linkedin:https://www.linkedin.com/in/johnazoni ..read more
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Ep.80: Higher Ed Social in 2024: What’s Next // Higher Ed Demand Gen - Nikki Sunstrum, Andrew Cassel, Andrew Sogn
Higher Ed Demand Gen Podcast
by Concept3D
1M ago
This is from our Webinar where we discuss the future of social media marketing in Higher Ed. We go over our predictions for social media, collaborating with student creators, how to communicate social media's value at the executive level, and more ..read more
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Ep.79: Improving the Student Journey From Inquiry to Enrollment // Higher Ed Demand Gen - Rustam Irani
Higher Ed Demand Gen Podcast
by Concept3D
1M ago
With over 15 years of experience in the Higher Ed marketing space, Rustam Irani joins us on this week’s episode to talk about optimizing enrollment. Starting from inquiry to admissions. He is now the Principal Consultant at RGI Consulting Group, which focuses on helping schools and higher ed institutions improve their marketing efforts. Connect with Rustam Irani on Linkedin: https://www.linkedin.com/in/rustamirani ..read more
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Ep.78: Saving the World Through Agriculture & Making Your College Stand Out // Higher Ed Demand Gen - Tim Senft
Higher Ed Demand Gen Podcast
by Concept3D
2M ago
Tim Senft is the Digital Communications Director at Cornell University College of Agriculture and Life Sciences (CALS). He has been focused on improving the campus website, growing their evergreen content, and distributing the college's research findings. Through the years he has found some key changes that have been able to increase their website authority and engagement by 500%! Connect with Tim Senft on Linkedin: https://www.linkedin.com/in/tim-senft-4592024 ..read more
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Ep.77: The Sweet Harmony of When Strategic Branding Meets Strategic Planning // Higher Ed Demand Gen - Anne Peters
Higher Ed Demand Gen Podcast
by Concept3D
2M ago
With over two decades of experience under their belt, Anne Peters has tackled everything from crafting compelling executive communications to spearheading website development projects. Branding, strategic planning, team leadership - you name it, they've done it with brilliance. We discuss how aligning marketing with your institution’s strategic plan, creates better results. Anne also shares some of her research findings and how they have informed her marketing strategy at the University of Texas, San Antonio. Connect with Anne Peters on Linkedin: https://www.linkedin.com/in/anneconawaypeters ..read more
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Ep.76: Are You Using Student Insights to Inform Marketing Decisions? // Higher Ed Demand Gen - Allison Turcio
Higher Ed Demand Gen Podcast
by Concept3D
3M ago
Our guest today is Allison Turcio. Not only is she a seasoned marketing consultant, but she also leads the charge as Assistant Vice President for Enrollment and Marketing at Siena College. At Siena, Allison orchestrates college-wide marketing initiatives, spearheads market research, and guides enrollment communication strategies. In this episode we discuss the insights she has learned from her research, and how her marketing strategy has changed from those insights. Connect with Allison on Linkedin: https://www.linkedin.com/in/allisonturcio ..read more
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Ep. 75: Increasing Enrollment from Digital Marketing Channels & The First 90 Days as a Higher Ed CMO // Higher Ed Demand Gen - Kin Sejpal
Higher Ed Demand Gen Podcast
by Concept3D
3M ago
For over two decades, our guest has been at the forefront of developing cutting-edge strategies that have transformed brands, elevated customer experiences, and driven measurable results. With an unwavering commitment to innovation and a deep understanding of the ever-evolving digital landscape, our guest has consistently delivered success, even when faced with limited budgets. Meet Kin Sejpal, the Chief Marketing Officer at Redlands in California. We cover how she has been able to increase enrollement from digital marketing at U of R. Connect with Kin Sejpal on Linkedin: https://www.linkedin ..read more
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Ep. 74: The Coach Prime Effect on University Advancement // Higher Ed Demand Gen - Maria Kuntz
Higher Ed Demand Gen Podcast
by Concept3D
3M ago
Maria Kuntz is the Communications Director at University of Colorado Boulder. We talk about the Coach Prime effect and how it has overtaken the campus. How they have ridden the wave to amplify their marketing efforts, and other strategies she has learned over the years. Connect with Maria Kuntz on Linkedin: https://www.linkedin.com/in/mariakuntz ..read more
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Ep. 73: Coach Prime & Breaking the Cycle in Higher Ed Marketing // Higher Ed Demand Gen - Jennifer Schufer
Higher Ed Demand Gen Podcast
by Concept3D
3M ago
Joining us today is a seasoned professional with nearly three decades of experience in higher education. They've been at the forefront, leading marketing and communication teams, steering the development of impactful tactics and strategies. Their expertise has consistently driven remarkable results, from boosting leads, applicants, and deposits to ensuring students persist through to graduation— Jennifer Schufer Now the Assistant Vice Chancellor for Marketing & Content Strategy at University of Colorado Boulder, Jennifer joins us today to talk all about breaking down silos. Connect with Je ..read more
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Ep. 72: Breaking Down Silos in Higher Ed // Higher Ed Demand Gen - Myla Edmond
Higher Ed Demand Gen Podcast
by Concept3D
4M ago
Myla Edmond is the Associate Vice President for Communications and Marketing at CSU-Dominguez Hills. With over 16 years of experience in Higher Ed, and a background in Alumni Relations, Myla has a lot to share about the current state of marketing. Especially when it comes to breaking down silos. This has been seen as a common problem in higher ed, and Myla shares how she tackles that situation at CSU-Dominguez Hills. Connect with Myla Edmond on Linkedin: https://www.linkedin.com/in/mylaedmond ..read more
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