After a recent lull, M&A activity is on the rise again in the e-commerce space. So how do agencies in particular prepare for an exit, and what kinds of multiples can they expect? Nate Jackson, managing director at Two Roads Advisors, breaks it all down. He discusses the importance of maintaining a diverse and balanced portfolio, the necessity of having leadership infrastructure beyond just the agency founder, and more.  ..read more

Don’t fall into the trap of a copy-and-paste strategy. To succeed on Walmart Connect, you need to build ad campaigns that take into account the specifics of the platform. In this latest episode of the Intentwise Connect podcast, Sonya Hober, Head of Technology Partnerships at Walmart Connect, advises marketers on how to craft a unique strategy for the platform ..read more

This episode originally aired on the BWG Connect podcast. In this episode, Intentwise SEO Sreenath Reddy outlines for BWG Connect co-founder Aaron Conant the key elements of a good data strategy. With the right tactics in place, brands can quickly understand how profitable their products are, how many incremental sales they are driving, and much more ..read more

Reporting live from the 2023 edition of Amazon unBoxed, Intentwise CEO Sreenath Reddy sits down with top Amazon Ads executives to explore what’s next from Amazon.  They break down Amazon’s biggest announcements of the year, from Sponsored TV ads to new updates to Amazon Marketing Cloud, Amazon Marketing Stream, and Amazon DSP.   In this episode, you’ll hear from the following Amazon Ads executives:  Teresa Uthurralt, Director of Partner Development Ruslana Zbagerska, VP of Technology and Product Development Amazon Ads Kelly MacLean, VP of Amazon DSP Miranda Chen, Director ..read more

Martin Heubel is a strategy consultant based in London. As a former Senior Manager at Amazon, he has led several FMCG categories and helped companies like Nestlé, PepsiCo, and Mars to successfully sell online. After five years at Amazon, Martin transitioned into his role as an independent consultant. His consultancy firm Consulterce works with clients across Europe & North America and provides tailored advice for brands seeking to elevate their Amazon margins to profitable levels ..read more

Aisha Khan, VP of Strategy & Insights at Momentum Commerce, has been a data-driven marketplace operator for most of the last 10 years.  As an operator, Aisha has always analyzed data, but in her role at Momentum Commerce, she is now working on building technology to shorten the lead time required from pulling raw data to activating insight-driven actions on marketplaces. Her ultimate goal is to improve brand performance and increase profitability for her clients.  ..read more

In this episode, Intentwise's Chief Commercial Officer Alan Osetek speaks with Kevin Lee, founder of Didit and the CEO of the eMarketing Association ..read more

In this episode, Intentwise CEO Sreenath Reddy speaks with Rick Watson, Founder & CEO of RMW Commerce Consulting ..read more

In this episode, Intentwise CEO Sreenath Reddy talks with Dakota Morse, co-founder and CEO of Alt Group, about using outside traffic to spin the Amazon flywheel ..read more

In this episode, Intentwise CEO Sreenath Reddy speaks with Chad Rubin, founder of Profasee ..read more