Welcome to the first episode of our Amazon DSP Series! Amazon DSP Series - Episode 1: Join Justin Nuckols and Adam Mellott, from BTR Media, as they break down Amazon's Demand Side Platform (DSP). Discover how Amazon DSP can enhance your advertising strategy beyond traditional Pay-Per-Click (PPC), leveraging Amazon’s first-party data to offer unprecedented targeting capabilities for enhanced brand visibility and tailored audience engagement. Adam and Justin get into the strategic use of DSP to target competitor audiences and integrate with existing PPC campaigns, providing insights and strateg ..read more

#044 - This episode features a detailed discussion between Alex Amos, COO of BTR Media, and Bobby Reger, a marketing leader in the space. Hosted by Justin Nuckols, the episode introduces success stories around brands like Natural Dog Company, and their perspectives on current marketing strategies, especially in e-commerce. Bobby has a notable track record in leveraging modern marketing strategies to escalate brand growth dramatically, such as increasing a brand's annual revenue from $3 million to over $35 million. Key Takeaways: Brands need to shoot for a mix of foundational marketing strate ..read more

#043 (Part Three) - In the final episode of this series, host Justin Knuckles, Adam Mellott, and Brent Wees wrap up their discussion on the transformative power of AI in marketing, stemming from their AI Hackathon experience at the Prosper conference. They share insights into specific AI tools that can revolutionize marketing strategies, emphasizing their utility for beginners and veterans alike in enhancing efficiency and creativity in campaigns. Key Takeaways: The hackathon showcased the role of AI in executing complex marketing tasks rapidly, highlighting tools like Gamma for creating pre ..read more

#042 (Part Two) - In this episode we continue the exploration of artificial intelligence's transformative impact on marketing with Justin Nuckols. Joined by Brent Wees and Adam Mellott, they go a bit deeper into the practical applications of AI through their experiences at the Prosper conference's AI hackathon. The team outlines the structured challenge of developing a marketing campaign for a new product within an hour, leveraging AI tools like the Gamma App for rapid execution. The conversation sheds light on the broader implications of AI in streamlining marketing tasks, encouraging a blend ..read more

#041 (Part One) - In this episode of Better Advertising with BTR Media, Justin Nuckols talks about the AI immersive world and how it's changing the way we do business with special guests Brent Wees, RECC and Adam Mellott. They talk about approaches to the integration of AI into professional practice through the lens of their most recent experience: competing in an AI hackathon at the annual Prosper conference. They discuss the outcome of the AI hackathon in this episode—a fresh, interactive model of learning and harnessing the potential AI tools hold. Brent is the founder of Ultimate AI Hackat ..read more

#040 - In this episode, Emery Robbins (Sr Account Director & Head of Partnerships) and Destaney Wishon (CEO & Co-Founder) unpack Amazon's advertising and its impact on your spot in the organic search lineup. They're laying it all out, using a real-deal case study to show how BTR Media's approach to picking just the right keywords can make all the difference in your campaigns. This episode is packed with down-to-earth advice on making your brand more noticeable and improving your organic Amazon rank. Some Key Takeaways: Getting to the top of the Amazon charts is all about knowing how ..read more

#039 - In this episode, Justin Nuckols brings in Jess Jackson (Head of Client Success), who knows all about making clients happy. They get right into what's up with brands trying to stand out in a world where Amazon and Walmart pretty much run the show. They talk about what works for growing a brand today, and they'll let you in on some tips for finding your way through all the noise. Jess points out the rough spots most brands hit, especially with ads, and highlights how crucial it is to have a solid plan that's all about the long haul and keeping communication with your agency clear and stra ..read more

#038 - In this episode of "Better Advertising with BTR Media," Justin Nuckols and Nick Amos from the BTR team dive into some of the newer updates with Amazon advertising. They share insights on Amazon DSP and PPC as well as unique strategies used by big brands in the industry. Justin introduces Nick, who talks about his transition from college to becoming an advertising specialist, sharing personal stories and his love for running. They discuss new ad types available on Amazon, like boosted posts and vertical video ads, offering tips for advertisers to leverage these tools for brand growth. Ni ..read more

#037 - Matt Kubancik has been selling on Walmart for over a decade, ever since it merged with Jet.com, and has personally witnessed the evolution of Walmart's e-commerce marketplace. Having seen Walmart's emphasis on bringing name-brands into the retailer and offering an alternative to Amazon Prime, Matt believes Walmart is best-positioned to rival Amazon with current macroeconomics trends. Learn how his team at ⁠Guardian Baseball⁠ has found success with Walmart through developing relationships with their account managers & trial and error. ⁠Follow Matt on Linkedin⁠ or ⁠Instagram⁠ ⁠Explore ..read more

#036 - In this episode of "Better Advertising with Better Media," host, Justin Knuckles dives into the world of measuring Amazon advertising success, with an emphasis on optimizing for target ROAS. However, instead of a sole focus on ROAS, Justin talks about adopting a full-funnel advertising strategy as that breaks down your campaigns into five types: Awareness, Rank, Efficiency, Branded, and Auto. Join Justin as he explains how to allocate budgets into these five key campaign types, and the distinct KPIs relevant to each category. He wraps up the episode by providing strategic allocation per ..read more