The other companies are also doing this but one campaign that sticks out has been Shree Cement’s use of classic video games such as the ‘Shree Cement Bros” video on its website. Computer game character Mario has done a lot of things in his time but he also worked in a cement plant back in the 1980s Game & Watch title ‘Mario’s Cement Factory.’ We are still waiting for the 4k remake with online multiplayer for some reason! Until then, it is worth reflecting that brand awareness is important in the world’s second largest cement market and it may become more so as Adani Group continues to esta ..read more

The other companies are also doing this but one campaign that sticks out has been Shree Cement’s use of classic video games such as the ‘Shree Cement Bros” video on its website. Computer game character Mario has done a lot of things in his time but he also worked in a cement plant back in the 1980s Game & Watch title ‘Mario’s Cement Factory.’ We are still waiting for the 4k remake with online multiplayer for some reason! Until then, it is worth reflecting that brand awareness is important in the world’s second largest cement market and it may become more so as Adani Group continues to esta ..read more

Lastly, ICRA also warned of the weakening effects that El Niño could have on the monsoon season and, in turn, rural house building during this period. The weather has been a ‘hot’ topic globally this year, as various records have been broken. Yet on a day-to-day basis the weather can also affect the business of making and selling cement. ICRA’s concern was for the latter. An example of the former occurred in June 2023 when Cyclone Biporjoy caused disruption at Sanghi Cement’s Sanghipuram plant. The unit was shut down in mid-June 2023 to protect the staff. Some damage was reported and the plant ..read more

India Ratings & Research forecasts that cement demand will grow by up to 9% in the 2024 financial year that started in April 2023, due to continued government infrastructure spending. Despite mounting inflation and a large number of capital expenditure projects in progress, it expects cement company profits to recover due to slowing increases in energy costs, according to the Press Trust of India. The current prediction for the 2024 financial year follows a growth estimate of 9% in the 2023 financial year. It added that it expects to see more industry merger and acquisition activity in the ..read more

UltraTech Cement says that it has made a second deployment of GreenLine liquefied natural gas (LNG)-powered cement trucks in its cement operations. Indo-Asian News Service has reported that the new trucks will operate from UltraTech Cement’s Pune cement terminal in Maharashtra. GreenLine says that its LNG trucks have 28% lower CO emissions than ordinary cement trucks, equating to reductions of 24t/yr per truck for UltraTech Cement. The cement producer’s associate vice president Tanmay Pradhan said “We are dedicated to creating a sustainable future, and we are fully committed to collaborating w ..read more

Dalmia Bharat plans to expand its footprint in Central, Northern and Western India through capital expenditure investments, in order to reach a pan-India cement capacity of 54Mt/yr by the end of the 2024 financial year on 31 March 2024. This corresponds to year-on-year growth of 38% from 39Mt/yr at the start of April 2023. The Hindu BusinessLine newspaper has reported that the expansion aims to reduce Dalmia Bharat’s reliance on its native South, East and North East regions. The cement producer will fund the growth through allocations of its capital to its core business. At the same time, it p ..read more

The National Commission for Scheduled Tribes has directed the district collector of Chandrapur to supply details of compensation paid to local indigenous people since 1979 for the establishment of a limestone mine on their land in Maharashtra by UltraTech Cement. The Times of India newspaper has reported that the authorities allegedly conveyed 63.6 hectares of designated tribal land for use by the cement company ..read more

The last four months or so have marked a turning point for the local cement sector with a change in leadership for the two largest producers. Oman Cement reported strong growth in 2022 although it warned of “low priced cement being supplied by competitors.” Raysut Cement, unsurprisingly, recorded a loss in 2022. The construction market in the country is expected to grow as the economy leaves the coronavirus period behind, mounting energy prices boost national revenue and potentially some of this heads into infrastructure development. This puts the new management at both producers in a good pos ..read more

Antoine Thomas Nicéphore Fylla Saint Eudes, the Minister of Industrial Development and Private Sector Promotion, has visited the construction site of the Tao-Tao cement plant in Niari department. Accompanying the minister were the local prefect of the region and a representative of the Indian embassy, according to Les Dépêches de Brazzaville newspaper. The unit is a joint-project between the local and Indian-governments. A loan for the project with the Export-Import Bank of India was signed in 2015. The plant will have a production capacity of 0.6Mt/yr once complete. Operation is currently pla ..read more

JSW Cement was among 20 companies from various industries in attendance at a roundtable discussion on the subject of leveraging clean energy to journey towards net zero on 13 April 2023. The discussion covered a broad range of ways to end the use of fossil fuels, including energy storage and the use of electric vehicles. Press Trust of India News has reported that advanced batteries developer Log9 Materials hosted the event in partnership with networking platform Blue Circle – not to be confused with the former cement producer of the same name. Executive director and chief risk officer Arvind ..read more