Vehicle manufacturers wire advanced tech features into mechanical systems and infotainment centers to transform the drive into a digitized and high-tech journey. As smartphones serve as necessary devices in daily life, the auto industry evolved to integrate advanced technology systems that were compatible with mobile devices and assisted the driving experience. The industry and vehicle manufacturers now offer interactive automotive solutions that magnify the user experience and increase the safety of the driver and passengers. These solutions include: Connected car technology  Automotive ..read more

Before Covid, shopping for a new car was fairly standardized. Buyers researched vehicle options online, then they visited the dealership to complete the deal and drive off in their dream car. There were steps between browsing and buying, but, ultimately, the path to buying a car was well tread and the route remained fairly static. During Covid, the process changed dramatically. Suddenly buyers could purchase a car remotely online, and vehicles were delivered to buyers for test drives. Now, the post-Covid market looks different, too. The pandemic changed the car buying process, but how has deal ..read more

Automotive internet marketing also is known as digital marketing. These campaigns encompass all online outreach that is designed to appeal to potential buyers. This type of marketing is crucial for businesses to connect with and stay in front of customers searching the internet for goods and services. Every dealership might employ a unique digital marketing strategy to improve online presence. Social media outreach, online ads, interactive website tools and even blog articles can be part of an internet marketing plan for a dealership. For new dealerships creating a plan, here are five automoti ..read more

There are a number of factors that you should consider when determining which car you should purchase, including the cost, manufacturer, engine, interior, and safety features. But if you tend to travel with a big group of passengers in the backseat or need room to carry a lot of stuff in your vehicle, cargo space is perhaps the most important factor to keep in mind when choosing a vehicle. Of course, the bigger the vehicle, the more cargo space it has. For this reason, many people who need as much room as possible choose SUVs or minivans. But some of the best cars with cargo space aren’t SUVs ..read more