The air of change in the world of luxury fashion continues to blow strongly. It’s almost like seeing that famous scene from “Mary Poppins”, where the aspiring nannies are “carried away” by a gust of wind caused by Mary Poppins, come to life: creative pillars considered indestructible collapse from one day to the next, leaving fashion insighters in the sector speechless. For me, it all started with the news that Alessandro Michele had left Gucci while, more recently, my little heart broke because Pierpaolo Piccioli left Valentino after 25 years: shocking and unexpected exits that made my few ..read more

The dark side of social media, the realm of hate comments, and that profound sense of insecurity it inevitably carries: AVAVAV‘s FW24 is a denunciation of the obsession with impossible beauty standards that leave no space for our genuine personalities to express themselves. The right to be who you want to be surpasses any judgment. AVAVAV FW24 Moodboard Navigating blindly, attempting to conform when all one truly desires is to be free from norms, impositions, and judgments. AVAVAV’s models parade down a runway filled with garbage while the audience hurls more trash at them, a powerful metapho ..read more

For FW24, Lorenzo Serafini pays homage to Alfred Hitchcock by presenting a key wardrobe to identify a femininity that, while inspired by ‘50s, opens new paths to a more intimate and sophisticated beauty. Sometimes, fashion manages to scream and be heard even in extremely silent ways. Philosophy FW24 Moodboard The mastery of cinema meets that of clothing: Philosophy’s runway is full of suspense (as the master of thriller would want) and plays on the beauty of cuts and materials. Precise silhouettes, oversized coats, sleeveless suits, strict jackets, wrap skirts, retro inspirations, chunky swea ..read more

Not all memories are beautiful, but for Giuliano Calza, they are certainly all important: GCDS‘s FW24 reminds us that fun (albeit interpreted) has no age, and fashion can be the perfect tool to live an eternal childhood. Perhaps Peter Pan was right: why rush to grow up? GCDS FW24 Moodboard The beauty of GCDS is its unpredictability: you never know where it will take you, but you know that, in any case, it will be a beautiful journey. Here, the journey is filled with references to pop culture: there’s Hello Kitty, the world of dolls with Polly Pocket, but also horror with Dracula and Chucky, r ..read more

An art, a matter of self-confidence, a game where the rules are never defined but that can take unexpected turns based on the participants: sensuality is precisely this, in its unpredictability as much as its magic. And who better than Tom Ford to outline the contours of seduction? Whether through the look or makeup, all elements of the latest FW24 collection are glamorous, bold, and magnetic. Daring is possible, and it’s entirely in our hands. TOM FORD FW24 Beauty Even the makeup of the show is a player in this new seduction: curated by Dick Page for Tom Ford Beauty, it puts the focus on the ..read more

It’s the softness that fascinates and the quality that enchants: unquestionably, Max Mara knows what it means to create, and create well, a piece of clothing. Remaining timeless, it never fails to surprise us each time, thanks to the power of the most authentic and genuine beauty, the kind that is typical of a look meant to be passed down through generations. MAX MARA FW24 Moodboard There’s no room for excess; there’s “only” an extreme attention to details and raw materials. For FW24, Ian Griffiths, at the creative helm of the brand, brings to life a timeless and genderless collection: elemen ..read more

Welcome to the future, where elegance is intellectual, and aesthetics balance between the past, modernity, and unpredictability. Anteprima, for FW24, lands us in a world where realism and digital come together in a new way, creating complex and meaningful nuances, even in terms of makeup. ANTEPRIMA FW24 The Beauty Look The beauty looks, curated by NARS with Anna Maria Negri and Maurizio Calabrò leading the team, enhances the natural beauty of the models: in tomorrow, which becomes more current than ever, the looks are light, almost impalpable, highlighting what we truly are, not what ..read more

There is no creativity that is not expressive. There is no expression that is not emotion. For FW24, Marco De Vincenzo proposes a staging for Etro, a true theater of humanity where being oneself is the key to authentic beauty, unafraid to express itself (even in terms of makeup), now more than ever. ETRO FW24 The Beauty Look For the runway makeup look, NARS, with its team of makeup artists including Maurizio Calabrò, Luciano Chiarello, and Cherelle Lazarus, played with the element of color and its multiple possibilities, applied to eyes or lips. “We wanted to create a couple of looks ..read more

2023 is almost over: what will we take with us in the new year? So many things that, sometimes, I wonder how it is possible that they have happened in just one year. Especially for movies and TV series, it was a golden year, as one which we haven’t seen for a while (in my humble opinion). We went back to the cinema, and we went there often. We followed stories that won us over for different reasons (screenplay, set design, music). We fell in love with multiple characters and for totally different reasons. In short, we are ready for a rich and exciting award season. But. Before finding ou ..read more

At the first art history lesson of my first year of high school, our teacher entered the classroom and asked us a seemingly simple question: “What is art?”. We all shared our opinions at the time, but every answer was wrong. In the end, the professor told us: “The only thing that is certain when it comes to art is that it is not definable in any way”. I now understand that she was right. Every personal expression, every interpretation of creativity, every thing that makes us feel something is art. I don’t know how to describe it exactly, but when it comes to fashion, to me, we are talking ab ..read more