Nothing beats a business that knows its consumers well. By understanding its target audience deeper, enterprises can provide better products and services, drive relevant traffic, and stay on top of the competition. To do so, one beneficial step is to perform market research through data collection methods with the help of marketing firms. Qualitative research is a type of research that includes four popular methods: Record Keeping, Participant Observation, Interviews, and Focus Group Discussion (FGD). Getting to Know the Four Here’s a quick explanation of the 4 popular qualitative research me ..read more

The creation of a product starts with inspiration – usually a problem that customers want to be addressed. After planning, conceptualisation and actual creation, the product also undergoes different testing and trials. However, no matter how successful the resulting product is, it’s always best to hear from users first. This is why a focus group discussion is a great way to learn more about customers and potential users before launching a product.  The success of your product depends on its profitability, which also stems from customer demand and usability. Considering the significance of ..read more

Market research remains one of the essential processes every company must invest in to create effective business strategies. It allows decision-makers to look at data about their products and services and use it to devise a plan for their company’s growth. But among many market research methods, focus group planning has become a preferred option by companies today as part of the qualitative research methods during the age of information.   According to a 2017 report by trade group ESOMAR about how focus group research helps shape businesses, companies worldwide spent $2.2 billion on ..read more

With digitisation continuing to transform the way people do business, different market research tools are being developed for businesses to adapt. However, despite the numerous latest methods available, traditional methods such as holding a focus group study are still relevant today as they can provide essential and unique information that cannot be acquired through other tools. Focus group discussion is a market research tool that works by forming a group of individuals that will participate in an in-depth discussion regarding a particular topic and be supervised by a moderator. The collected ..read more

If you are searching for a marketing strategy that carries features of both surveys and interviews, a focus group discussion (FGD) is what you might be looking for. FGDs have an in-depth line of questioning like in interviews but also give opportunities for the researchers to collect multiple responses at a time like in surveys.     A focus group discussion (FGD) is a collective interview method that maximises the interactive potential of the session to generate insight-rich data from a strategically-selected set of participants. For it to be successful, there should be effective fo ..read more

In the information age, social media marketing is not limited to businesses promoting their products and services — but also extends to defining and strengthening their brands by having a credible social media presence. This positive image can be attained by publishing credible content that can make a business visible online, built from good relations with its community. That way, businesses can attract more customers and sales as audiences will end up trusting their credibility and brand image.   Back to the Beginning Social media can be defined as an online communication platform where ..read more

One of the problems faced by the most successful companies in the world is stagnation. It pertains to a prolonged period of little to no growth and development in their business. Some possible causes of business stagnation include decreasing profits, increasing competition, and lack of sales and marketing alignment. However, there are also numerous solutions existing at one’s disposal to prevent stagnation from happening. One of the best solutions is Search Engine Optimization, which has been utilised by businesses for a long time. SEO is the process of increasing the visibility of your websi ..read more

It is no secret that knowing the essentials of Search Engine Optimization (SEO), Search Engine Marketing (SEM), App Search Optimization (ASO), and other marketing-related services are just as powerful as directly gaining and maintaining a certain number of customers. However, how is it that some businesses still cannot manage their targets? A possible reason is that they don’t know how to properly execute and put their marketing knowledge to good use – the reason why working with a digital marketing consultant is necessary in today’s world of business. As a business owner, one thing that you ..read more

Search Engine Marketing (SEM) has become a digital marketing norm over the last decade. It’s a marketing technique used to boost the number of prospective clients or customers visiting a company’s website through search result clicks. Search engine marketing has also evolved through the years as internet usage grew. Singapore has remained one of the most active centres of effective digital marketing services in the 20th century thanks to the progressive advantage of SEM-related technology. The healthy outsourcing environment in the country has allowed service providers to thrive and, as a resu ..read more

WeChat, also known as the super app from China, has been a platform not only for different users around the world but also for any business that wants to have a presence in the Chinese market. This app is literally an all-in-one application and has successfully achieved the goal of many other existing applications: to keep their users on their platform as long as possible. This is why WeChat marketing is a vital marketing tool for major businesses in this century. WeChat works like any other social media platform, which means marketing on WeChat is almost the same on any social media marketin ..read more