In the realm of data analysis, Google BigQuery stands as a game-changer. This fully-managed, serverless data warehouse from Google Cloud Platform allows for interactive analysis of massively large datasets, working in conjunction with Google Storage for data ingestion and persistence. In this guide, we delve into how Google BigQuery works and how it can be used to analyse marketing data. 1. The Power of Google BigQuery Google BigQuery is more than just a data warehouse. It's a tool that enables super-fast SQL queries using the processing power of Google's infrastructure. It allows businesses t ..read more

In the rapidly evolving world of digital marketing, staying ahead of the curve is crucial. As we look towards the future, it's clear that the landscape of digital ad buying is set to undergo significant changes. This article will delve into the upcoming trends and predictions that are set to shape the future of digital ad buying across various platforms. 1. Increased Use of Artificial Intelligence (AI) and Machine Learning (ML) Artificial Intelligence (AI) and Machine Learning (ML) are technologies that allow for more precise targeting, efficient ad spend, and improved ROI. They can analyse va ..read more

Email marketing is a powerful tool for ecommerce businesses to build stronger customer relationships, increase brand loyalty, and drive sales. In this article by Eysy Digital, we will provide actionable tips and real-life examples of effective email campaigns that have delivered results for ecommerce clients. Part 1: How Email Marketing Can Drive Sales for Your Ecommerce Business Abandoned Cart Emails Abandoned cart emails are a powerful tool for ecommerce businesses to recover lost sales. For example, one of our clients, an online clothing store, wanted to recover abandoned carts and increase ..read more

Facebook Ads targeting is a crucial component of any successful digital marketing campaign. In this comprehensive guide by Eysy Digital, we will walk you through the process of finding your ideal audience and creating effective ad campaigns on Facebook. Learn how to use Facebook's powerful targeting options to optimize your ad performance and drive better results for your business. Part 1: Understanding Facebook Ads Targeting Options Core Audiences Facebook allows advertisers to target their ads based on various demographic, interest, and behaviour criteria. Some examples of core audience targ ..read more

In the ever-evolving world of digital marketing, influencer collaborations have become a powerful tool for companies to expand their reach and engage with their target audience. In this article by Eysy Digital, we first provide detailed examples of how corporates can effectively work with influencers and key opinion leaders (KOLs) to drive brand awareness and boost sales. Then, we discuss other aspects that corporations should consider when collaborating with influencers, such as the impact, identifying the right influencers, and legal considerations. Image Credit : Envato Part 1: Detailed Ex ..read more

Google continually updates its search algorithm to provide users with the most relevant and high-quality search results. Recently, they released an update focused on improving the overall user experience. This blog post will explore the key changes introduced by this update in layman's terms and discuss how you can adapt your website strategy to stay ahead in the search rankings. Image Credit: Envato Key Takeaways: Emphasis on website performance and user experience: Google is now paying more attention to how well a website performs and how easy it is for users to navigate and interact with ..read more

There has been an increase in the “smaller influencer” in the recent years. Which surprisingly doesn’t refer to an influencer with a small audience, but the actual age of the influencer. Many brands, including large corporations are using child vloggers to boost the impact of their social media advertising. In this article, we’ll be exploring the fine line between entrepreneurship and exploitation, in which parents and talent agents drive hundreds of thousands, if not millions of dollars in revenue from children. An example of a kidfluencer: a 7 year old earning $22 million on YouTube reviewin ..read more

Here are some tips to follow to improve conversion for your website: Inform customers on the real inventory stock level of the products. Use social push on your products like “87% of university students also purchased this.” Breadcrumbs on every page provide good visual cues on where the users sit in the site. Include coupon codes for the next visit on the “Thank You” page could encourage repeated purchases. Include other reach out options like a chat room for interested users to contact you immediately. Include testimonials on your product pages. Include filter options like brand, size, pric ..read more

Artificial intelligence (AI) has been advancing rapidly over the past few years, with significant developments being the rise of AI tools. These tools have the potential to revolutionize the way information searches are done and to transform the way we work with creativity and integrate with technology. In this blog post, we look into the latest GPT-4 by OpenAI and its new features and explore some implications of these tools for online search, creativity, and reasoning. The Rise of AI Tools AI tools like GPT-4 are built on the foundation of deep learning, a subset of machine learning that inv ..read more

Google Analytics is one of the most well-known and used analytics systems. Of course there are certain circumstances where we would recommend a different tool. Google Analytics System Concept Fundamentals Google Analytics gives a very strict model on how we should look at data. Their analytics model started more than 10 years ago where analytics and websites were not that complex. The system revolves around looking at pageviews, sessions and users. Calculations and analysis would only be done through that. In addition, there would also be some features where we should be able to track but cann ..read more