.com vs .net vs .org: Best Domain Extension for SEO/Web Development
Adssential Marketing Blog
by Adssential Marketing
4h ago
A domain name is one of the most important choices you’ll make when starting a website. The domain extension, also known as a top-level domain or TLD, is the letters after the dot in a domain name. For example, in example.com, “.com” is the domain extension.   The domain extension helps define the purpose and regional targeting of your website. It can impact usability, trust, search engine optimization, and more. With new domain extensions constantly being introduced, you have more choices than ever before.   Carefully considering which domain extension best suits your website is an ..read more
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Universal Analytics Sunset: Your Step-by-Step Guide to Migrating to Google Analytics 4
Adssential Marketing Blog
by Adssential Marketing
1w ago
Universal Analytics (UA), formerly known as Google Analytics, has been Google’s main website analytics platform for over a decade. It provides website owners with detailed insights into their website traffic and user behavior.   However, on July 1, 2024, Universal Analytics will be fully sunset and shut down. Google is encouraging all UA users to migrate to the new Google Analytics 4 (GA4) platform before that date.   UA was launched in 2012 and quickly became the dominant web analytics solution. It provides in-depth reporting on sessions, users, acquisition, behavior and conversions ..read more
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Utilizing AI for SEO Improvement Work in Singapore
Adssential Marketing Blog
by Adssential Marketing
1M ago
Artificial intelligence (AI) refers to the simulation of human intelligence in computer systems. AI encompasses a broad range of technologies like machine learning, natural language processing, computer vision, and robotics. While AI has been around since the 1950s, recent advances in computing power, availability of data, and algorithms have rapidly accelerated its capabilities.   Whereas early AI programs were limited to specific narrow tasks, modern AI has become adept at generalized learning. AI systems can now synthesize large volumes of data to detect patterns and make predictions o ..read more
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How Long Does Website Maintenance Take | Why Website Maintenance Is Important For businesses
Adssential Marketing Blog
by Adssential Marketing
2M ago
Website maintenance has never been the most crucial part when it comes to website creation and web development. Whenever a timeline is set up to have a web design and development plan, web maintenance is highly deprioritize and only came to realization by business when there’s portion or areas that is causing a bug or requires maintenance whenever a website breakdown. Website that are built including ecommerce website requires maintenance services to keep it up and running throughout. We’ve determined a few factors for organization considerations and how often should you require to engage in w ..read more
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Google Business Profile Website Is Shutting Down, Website Made Via Business Profile On Google
Adssential Marketing Blog
by Adssential Marketing
3M ago
Google has announced the latest update on shutting down website created with google business profile. This move come sooner than expected as google is streamlining the products and services. For businesses wanting to maintain their online footprint and presence will require to rebuild their sites using alternative platforms. As communicated through google, website create using google business profile will be automatically redirected to your business until June 10, 2024 at the moment. Beyond this date, visitors will encounter a “page not found” error announced by google. We’ve heard you and und ..read more
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How to Create a Landing Page
Adssential Marketing Blog
by Adssential Marketing
5M ago
As a web design and developer, we understand the needs of having option to build different landing pages for marketing purpose such as running a brand new campaign to measure the effectiveness when an advertisement is click or running a seasonal promotion within a period of time. Regardless of how your audience land on a page, the primary objective would be to convert these users with beautiful call to actions button and turn these paid searchers into prospect.   Understanding landing page Let’s cut to the chase, ever clicked on an advertisement and greeted with a web page that does not p ..read more
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How Much Does It Cost to Design a Website in Singapore?
Adssential Marketing Blog
by Adssential Marketing
5M ago
Getting ample different quotes for website design and costing, feels like a maze you are unable to make a good, informed decision? You’re not alone! It’s a common challenge for business start up or running businesses trying to get a good competitive quote. Now, let’s break it down. If you’re eyeing a straightforward one-page site, you’re looking at an investment of less than $680. Although this cost defers depending on your requirements and functions required in a website. Need a bit more flair with a customized website with template for easy duplication and changes? That might set you back at ..read more
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Website Chinese New Year Greeting Year 2024
Adssential Marketing Blog
by Adssential Marketing
5M ago
As we ring in the lunar new year, which we celebrated during the month of February. Here are some positive vibes and happy greetings as marketer you may create on a website, pop-up, landing page, EDMs. Saying things such as “Happy new year to you and your family this year and stay healthy. May your family be blessed with good fortune and prosperous year ahead” might sound just too old school. Let’s drop in some flare that comes in handy for your marketing campaign on your website. Be it it is used for a promotional material or branding purpose, they does help to elevate a searcher happiness ..read more
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How to Create Your Own Business Website in Singapore: Website Guide For SME Business
Adssential Marketing Blog
by Adssential Marketing
5M ago
SINGAPORE – In a small city-state driven by innovation and technology, brands or businesses would not leave their digital footprint empty. Such as not having any website, SEO, SEM, or advertising presence. However, being exposed to a digital realm maybe daunting and overwhelmed with overloaded web information in making strategic decision on building the best website that suit your industry and prospect base. Resonating to such statement on website creation, no worries! We’ve got you covered whether you’re looking to create your own digital footprint and have a simple or advance website design ..read more
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#1 WordPress Website Developer in Singapore
Adssential Marketing Blog
by Adssential Marketing
6M ago
Being a proclaimed number #1 WordPress website developer in Singapore would be a strong word for us to be using. However, we believe our work are top and rated as number 1 in Singapore without forking out hefty sum compared to other agency. We are able to provide cost efficient solution on web design and development to our counterparts with certain SEO elements being embedded within your website. Thus, as a WordPress developer in Singapore, we would list our the importance of a WordPress and tips on managing a WordPress being building within your own eco-system or consulting a web developer to ..read more
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