Companies who see improved conversion rates are performing, on average, 50% more tests and use 47% more methods to improve conversion. Conversion rate optimisation is the process of updating and testing elements on a webpage. The method has an ultimate goal increasing the percentage of website visitors who take a desired action.  As the process is based on conducting experiments, being able to collect and analyse data is key. But how can this be used to supercharge your marketing efforts? With the market growing more and more competitive as ever, how can your business be a cut above the r ..read more

Google updates its algorithm 500 to 600 times a year. While most of these changes are minor, from time to time, Google will roll out a major algorithmic update that significantly affects search results and optimisation. SEO is constantly changing, and as marketers, it can be difficult to keep up with the latest updates to Google’s algorithm. Not to mention wider search trends on other platforms and devices.  However, those that can stay on top of the changes and prepare ahead are the ones that will be successful in their SEO strategy in the months and years to come. From a focus on user i ..read more

Take a look at your content marketing strategy. Your business may have blog posts to write, tweets to schedule, and emails to send out to new subscribers. The world of content marketing can include a long list of media and channels that help you reach potential customers, leads, and loyal buyers. Is podcasting in your list? If you are looking to expand your content marketing strategy and take advantage of the latest trend in producing and distributing content to loyal consumers before your competitors do, it’s time to get behind the microphone.   Brief History of Podcasting The first fil ..read more

Google My Business has been a popular platform for businesses to establish a credible first impression for customers. In 2022, 91% of people read reviews prior to contacting a local business, and 66% of users made contact based on what they saw on the profile. Google Business Profile, or perhaps more commonly known as Google My Business, is a free business listing by the platform which allows you to share information about your business. This includes photos of your business, telephone numbers, business hours, location, reviews and the services you offer. With Google Business Profile, Google e ..read more

Facebook, the leading social media platform globally, offers businesses vast opportunities to reach diverse audiences. Facebook Business pages allow scheduling marketing campaigns, setting up a store, and tracking insights effortlessly. Utilize Facebook effectively to avoid wasting time and money. Whether you have 10 followers or 10,000, these Facebook marketing mistakes could deter users or hinder grabbing attention. Active attention on Facebook is crucial to reach the right audience. If multiple errors occur in a recent campaign, invest more time in your marketing efforts. Misspelled Copy L ..read more

Traditional marketing strategies have stepped aside for inbound marketing strategies. Blog posts are replacing cold calls. Content is king. Advertising strategies are following suit. Traditional ads in newspapers or on television aren’t reaching consumers, who now use streaming services and online resources to get news and consume television and movies. So how do you advertise your company to today’s consumers? Two words. Google AdWords. If you are one of the 1.17 billion people who have used Google to search for information or research products, you may have noticed that the top results are p ..read more

65% of all clicks made by users who intend to make a purchase online go to paid ads. So, ensuring your paid search campaigns are fully optimised should be one of your priorities as we start the second half of 2019. As online advertising platforms rapidly evolve, digital marketers have to evolve with them or risk being left behind. This may seem like a daunting task with an ever-expanding range of digital tools and platforms for marketers to master.  However, the good news is that consumers have more trust in online advertisements than ever before. From 2016 to 2017, roughly 7% o ..read more

Marketing for B2B tech companies can be really difficult. With ever-changing tech trends, complex buying cycles, and the vast yet growing number of tech companies in the market, we know how tough it can be to establish your brand as a top-of-mind business. Here we discuss the best practices for B2B tech content marketing in Singapore as of 2024. Many businesses today may already have powerful digital marketing tools ranging from paid ads to tracking website traffic. But we’re going to take you one step back to the drawing board – we’re going to talk about tech B2B content marketing.  ..read more

As a business owner or marketing manager, you know that having an effective digital presence is key to driving more traffic and sales. With online competition on the rise, your business must stand out and catch the attention of potential customers.To do this, you need to be utilising all of the available tools available – including Google Shopping and Google Search. Both platforms offer unique strategies to help drive visibility for businesses; however, there are key differences between them.  This blog post will closely examine the features of each platform to help you easily assess whic ..read more

In the digital marketing world, acronyms are abundant, and one trio that frequently takes centre stage is TOFU, MOFU, and BOFU. These acronyms hold the keys to a more profound understanding of your customer’s journey, a complex, dynamic path consumers follow before making a purchase decision. Each of these stages plays a unique role in this journey, guiding potential customers from initial awareness to the final commitment.  Throughout this article, we’ll take a deep dive into each stage, shedding light on what TOFU, MOFU, and BOFU represent and why they are the pillars of effective lead ..read more