The Singapore market is an interesting space for marketers and advertisers on social media because of a few reasons.  The Singapore market is limited to only 5 million people Singapore customers have big purchasing power    Why Social Media Marketing works in Singapore   Of the 5.8 million people, 3.3 million are social media users 41% of internet users in Singapore purchase online Singaporean kids spend 35 hours a week on social media channels Mobile owners spend about 45 hours a week on the internet  The most popular social media channel are ranked as follows You ..read more

Copywriting is art. It’s not easy to write good copy. And good copy sells. So who is the right type of copywriter to hire? Now, you can find copywriters who can write grammatically correct sentences. They’ll use the right punctuation in the right places and there won’t be even the slightest mistake. But is that enough? No, it isn’t. In this day and age, goldfish and humans are the same. We have the shortest attention spans and your copy will need to be enticing enough. It needs to hold the user’s attention, it needs to guide them every step of the way, it needs them to take action. So that’s ..read more

Building a website in 2020? Here’s what you need to know. In a world where everything is done through a mobile phone, websites need to reimagine their offerings to stay competitive. Mobile searches took over desktop and laptop searches back in 2015. It’s been 4 years and the winner is clear, it’s mobile. The big question is, do you still need a website in 2020? The answer is yes! Websites have adapted to become mobile friendly. It is not the end of websites per se, as Google searches keep increasing over the years. Here’s some data about websites for 2020.   Make your website responsive ..read more

2020 is going to be a big year for SEO (As most years are). The sweeping changes, Google makes this year will have a big impact on rankings. One of the most important aspects of SEO for 2020 is the way content will be written. Google’s AI push has caused major changes. AI requires structured data to be processed well and Google is slowly pushing content creators to be more structured in their process. But is SEO effective in 2020, considering all the new channels? Is it the beginning of the end? SEO is here to stay. Google’s revenues of billions of dollars are focused on making the search engi ..read more

Websites continue to be a popular channel for businesses in Singapore. As more and more offline businesses are getting online, there is a caveat that most business owners ignore. Business owners wrongly assume that setting up and running a website is a one-time cost. This wrong assumption has led to many reality checks for business owners and hidden costs that hurt them in the long run. This article is made to bust the myths about website maintenance and to give business owners the true picture of the cost of maintaining a website in Singapore. Cost to Maintaining a Website in Singapore Domai ..read more

It’s become something that is inevitable these days. It’s almost like breathing. Everybody is making an app and everybody intends on riding the mobile wave, however long it lasts. A lot of startups and individuals don’t think twice Mobile App Trends 2022 One more year has passed and the Mobile App juggernaut hasn’t shown signs of stopping. In fact, it has grown considerably and M-commerce is one of the biggest ways to do business. In 2020, Mobile apps are expected to generate $189 Billion in revenues. Here are few other stats to chew on. Online payments through the mobile have grown by a CAG ..read more

I have a lot of founders come and ask me, “Hey, I want to become a brand, I want to become huge” and I always nod my head and ask them a question “But do you have a steady stream of customers from a specific channel that are driving revenue and are you doing that consistently?” More often than not, the founders have no answer. Even well-funded companies are stuck in this conundrum of building a brand without having found sustainable sources of revenue. So what’s the difference between branding and lead generation? Lead Generation Strategies 2022 Lead Generation using Offline marketing When y ..read more

When you are starting out, you may not think too much of hosting. But if you are a veteran or have been in business for quite some time, then you will understand how important web hosting in Singapore is. Here are a few ways how hosting can affect your earnings. Down time is directly related to earnings Site speed is directly related to earnings Monthly cost for hosting is directly dependent on ROI Ease of use is directly related to expense As you can see, every small detail of a hosting is super important when running a business. Some of these companies have WordPress management services wh ..read more

While taking the lead generation in Singapore into consideration, it is an essential thing to think about your goals and define them properly. You should note down everything about both your short-term and your long-term goals. You should be clear about the percentage of the growth of your business in the coming 2-3 years. You should keep planning about the building of your business place and make it better with the increase in your sales. If you define that how much you want to grow your business, it becomes beneficial for you to make up effective plans regarding your business because you wil ..read more

WordPress is quite a user-friendly platform for creating and publishing online content. The CMS provided by WordPress is easy to implement and customise according to your website requirements. But this open-access nature of the platform also makes it susceptible to attacks from hackers. Therefore it is very important for bloggers and online content business sites to know how to secure WordPress from hackers. Check out our preferred web hosting in Singapore here. Securing your WordPress website If you are new to WordPress, make sure you understand how to secure login access to your site’s dashb ..read more