How to Use Facebook Live to Engage Your Audience Facebook continues to be one of the leading social network platforms, connecting friends and family. It also connects businesses, small and large, with customers across the world. As a business owner, you can now use Facebook Live to stream on the go from the app, or with a laptop. With just a web camera, a piece of encoding software, and Facebook’s Live Producer, you can talk to your customers in real time. And best of all, you’ll have access to Facebook’s dashboard of tools and insight analysis via Creator Studio. Let’s learn how to boost ..read more

Affiliate Marketing 101 Wouldn’t it be great if everyone could be a walking, breathing, talking advertisement for your brand?  This is the basic concept behind affiliate marketing, where a brand outsources its marketing to a person (usually an influencer) for a small fee. Common affiliates include social media influencers, content partners (e.g. Honeycombers, Mothership), or coupon/cashback websites (Fave, Shopback).   How does affiliate marketing work?   Affiliates are usually paid by performance. This means they get paid only if they manage to help your business close a s ..read more

Filter Data in Google Analytics 4 with Segments Google Analytics needs no introduction. It has been providing detailed statistics about visitors to websites and mobile apps for more than a decade. In late 2020, Google launched Google Analytics 4 (GA4) with new features. This also included superior segmentation capabilities allowing us to easily create Google Analytics 4 segments from our data and focus our analysis on specific groups of visitors. In this post we’ll deep dive into how we can apply simple filters to dimensions and metrics, explore session, user, event data, and use compari ..read more

5 New Features Not to be Missed in Google Analytics 4 Google Analytics has become a standard tool for webmasters and marketers alike. For over a decade and a half, it has enabled website owners to track traffic and conversions on their websites and off-lately mobile apps too. In late 2020 Google completely revised and re-launched this hugely popular web analytics tool as Google Analytics 4 (GA4) If you have been a GA user, you’d be familiar with the previous and long-running version of GA called Universal Analytics (UA). Well UA, is being sunset in mid-2023 and Google has been encouragin ..read more

What is Remarketing and why is it useful? So after you have done the hard work of getting a customer to land on your website, social media page or open an email, there are still a ton of reasons why a customer may leave and not convert. As a business owner and marketer, you know that you need to present them with more reasons to close the sale. This is where remarketing comes in. It is a strategy used by businesses to show potential customers specific ads based on their past behavior with the brand.  This technique is powerful because it allows you to further tailor your messaging to a ..read more

Intro to Google Dynamic Search Ads Dynamic Search Ads – otherwise known as DSA, if deployed can automatically trigger search ads in Google based on keyword search. Consider, you are an online music academy offering 1 to 1 music classes for Adults and Kids who want to learn Guitar, Piano, Keyboard, Violin, etc. With Dynamic Search Ads (DSA) enabled, when a user searches “Best Guitar Lessons”, Google will automatically trigger a headline that reads “Best Guitar Lessons” which links the ad to the relevant landing page. This blog post will walk you through Dynamic Search Ads (DSA) to find out ..read more

Why Businesses & Entrepreneurs Need to Start Video Marketing NOW Are you a business owner or entrepreneur who wants to take your marketing efforts to the next level? Are you tired of using the same old marketing strategies and not seeing the results you want? Well, it’s time to switch things up and embrace the power of video marketing! In this article, we’ll explore why businesses and entrepreneurs need to start video marketing now. We’ll dive into how video marketing can increase reach, create a powerful visual impact, be cost-effective, and increase engagement with the content.  ..read more

How Gmail Ads Work Gmail is one of the most popular email services in the world, with over 1.5 billion active users. This makes it an attractive platform for advertisers looking to reach a large and engaged audience. Gmail Ads is a powerful advertising tool that allows you to target your audience directly within their Gmail inbox. In this article, we will explore the advantages of using Gmail Ads, how they appear, and how to set them up.   Advantages of Gmail Ads With Gmail Ads, you can target your audience based on their interests and demographics. This means that you can show your ..read more

What is the Creator Economy? The creator economy is a term that is used to describe the current trend of people making a living by creating and sharing content online. This can be anything from writing articles and blog posts, to filming videos, taking pictures, to selling products and services. There are a number of platforms that have been created in recent years that make it easy for anyone to start creating and sharing their content with the world. YouTube, Facebook, Etsy, and Instagram are just a few examples. This trend has been made possible by the internet and the proliferation o ..read more

5 tips to get more followers on Instagram Instagram has over one billion monthly active users, which makes it a great platform for promoting your brand or business. But before we dive into the details of how to get more followers on Instagram, let’s discuss why having more followers can be beneficial. For starters, the more followers you have, the more people will see your posts. In the social media world, it can be difficult to stand out among the crowd. With so many people and businesses competing for attention, it’s important to find ways to make your voice heard above the noise. If y ..read more