As consumer expectations continue to rise, businesses are tasked with finding innovative ways to capture attention and encourage repeat purchases. Gift with Purchase (GWP) marketing has proven to be an effective solution for overcoming this challenge. This strategy has become a staple across industries, from retail to e-commerce, helping businesses create more meaningful connections ..read more

Social media statistics are crucial for digital marketing. Brands must pay attention to the top six social media platforms in Singapore in 2023: WhatsApp, Facebook, Instagram, TikTok, LinkedIn, and YouTube. Currently, WhatsApp has 4.5 million active users, while Facebook has 4.48 million, Instagram has 3.05 million, TikTok has 1.08 million, and LinkedIn has a 3.2million. Youtube has 5.08 million users ..read more

  In today’s digital landscape, a well-designed website is not just a luxury but a necessity for businesses looking to thrive online. It serves as a virtual storefront, shaping first impressions of your brand and driving sales or enquiries. In Singapore, the cost of website design can vary widely depending on several factors, from the ..read more

  Email remains one of the most powerful tools for direct communication with customers, offering a low-cost solution that often delivers one of the highest returns on investment (ROI) in marketing. In fact, 44% of marketers consider email to be their most effective marketing channel, surpassing all other platforms. However, with inboxes overflowing and attention ..read more

  With breakthroughs in technology and shifting consumer expectations, digital marketing is set to reach new heights in 2025. From increasingly advanced AI tools to innovations in social media and advertising, businesses must adapt or risk falling behind. Let’s explore the top digital marketing trends, specifically in SEO, PPC advertising, and social media, and how ..read more

The e-commerce industry in Singapore and the world is expected to grow in the next few years. It is expected to reach trillions of dollars in total sales with countries in the Asia-Pacific being the fastest-growing market. And due to the increasing number of people with smartphones, mobile e-commerce will soar high in 2023. Meanwhile, in Singapore, the Millennials are the top online shoppers. Groceries and clothing remain the top items Singaporeans purchase online ..read more

The aesthetics industry in Singapore is thriving but fiercely competitive. With a multitude of clinics offering similar services, standing out in today’s digital age requires more than just exceptional treatments—it demands strategic digital marketing. Effective strategies can greatly enhance your clinic’s visibility and attract a steady stream of patients.  At OOm, we’ve worked with a ..read more

  Google Ads is a powerful digital marketing tool that has proven to be highly effective in generating leads, driving traffic, and boosting sales. However, the amount businesses spend on Google Ads campaigns can vary significantly, ranging from several hundred dollars to SGD$10,000 or more per month. Google Ads prices also fluctuate widely depending on ..read more

The PSG (Productivity Solutions Grant) is a government initiative developed to encourage digitalisation and adoption of IT solutions to enhance business processes. Understanding and applying for government grants can be a challenging procedure with the amount of information and steps involved. As such, this article serves as a comprehensive guide encompassing everything you need to know about the PSG digital marketing grant ..read more

Creating content in business-to-consumer (B2C) marketing may seem more  straightforward, but when it comes to business-to-business (B2B) marketing, it’s an entirely different ballgame. Which kinds of content are right for B2B businesses? While content marketing for B2B has major distinctions, one crucial aspect remains: the importance of high-quality content. By delivering informative and valuable content ..read more