Hello fellow copywriters! I hope you have enjoyed my free writing tip articles. Although it can be a lot of work, it’s been a thrill writing them. But now I need your feedback. Here’s your opportunity to let me know what’s been on your mind regarding the world of copywriting. Fill out the form below and let me know what topic you’d like me to write about. Looking forward to all your ideas and comments! Your thoughts and feedback could be helping to shape the direction of this digital publication. Thank you! Happy writing! Like the articles? Show your support with a small (or big) donation toda ..read more

The question of whether you should tell clients you use Chat GPT AI is one many writers are going to or have faced. Chat GPT can be a great writing tool, like anything else you use while writing, but it is not without issues or concerns. Here is my honest opinion on the subject of AI and copywriting transparency. Firstly, it comes down to how much you are relying on AI to create your content. In other words, the difference is whether you started with original content and how much of the final content is still original. If you are just using Chat GPT to fine tune your writing and most of your w ..read more

What is the 80/20 formula? The 80/20 formula is time tested and the main concept you need to create persuasive and relevant content. Named after economist Vilfredo Pareto, this principle suggests that 80% of the outcomes are derived from 20% of the inputs. When it comes to copywriting, sales copy should have 80% should have of its content explaining the benefits of its product or service to the reader. The remaining 20% is spent on details about your business. Why it works The 80/20 formula works because even though consumers like brand name recognition in a product or service, what ..read more

With the arrival of the New Year, so came new and improved AI scams. For better or worse, AI has become part of a writer’s life. Here are a few AI scams that writers are facing and how to avoid becoming a victim of these clever tricksters. The AI Recruiter This scam artist uses AI to do their dirty work. They no longer have to deal with you one-on-one. The commonly troll job search platforms such as LinkedIn and Career Builder, among others, to find their victims. But if you are paying attention, they give themselves away with their generic job offers via mass email or texts. Here is just one ..read more

Wishing you all the best as we officially start the 2023 holiday season! As I spend time with those near and dear to me, part of my mind is still on Copywriter Magazine and how I can help. The down time is a great opportunity to for you to catch up, plan, organize and and refresh those writing skills. Here are a few good articles to read (or reread!) while you wait for that turkey or to get some downtime from a houseful of relatives! Happy writing! Three Easy Writer’s Tasks for the Holidays 5 Books Every Copywriter Should Read Freelancers: When and How to Ask for Higher Fee ..read more

Vision is key to the progress of your copywriting career and personal life. The King James Version of Proverbs 29:18 says, “Where there is no vision, the people perish. Benjamin Franklin said, “Failing to plan is planning to fail.” It does not matter whether or not you are religious or a fan of one of the Founding Fathers of the US. What matters is that without vision, you will most likely fail. Something as simple as a vision board can help you stay focused. The beauty of a vision board is that you can create, update and even revise visible goals. When you create a vision board you are also c ..read more

The Fall season is the start of many holidays—Halloween, Thanksgiving and Christmas. And now you can add World Copywriter’s Day every September 30th. This tradition was created by Polish student organization Coffeewriters UMK cooperating with Kalbi.pl and bimKal.pl three years ago. What a great way to honor copywriters worldwide! So lift up a mug of coffee (or cup of tea) and read on to learn more about a copywriting legend and a few tips to help your copywriting career! Homage to the First Copywriter Although copywriting seems to be a modern profession, the story began in the 1800s. John Emor ..read more

WordPress will no longer automatically post articles on Twitter. Don’t miss Twitter updates! Be sure to follow us @Copywriter_Mag Happy Writing ..read more

April 22, 2023: Join New York Times bestselling author Matthew Perry for a rare in-person conversation with Matt Brennan about his new memoir – “Friends, Lovers and the Big Terrible Thing.” Perry’s captivating memoir delves into the most personal details of the love he lost, his darkest days, and his greatest friends. excerpt from https://www.eventbrite.com/e/la-times-festival-of-books-2023-matthew-perry-ideas-exchange-tickets-601807992907?aff=email&utm_id=93174&sfmc_id=5570925 ..read more

Recently I have seen a disheartening trend by writers on LinkedIn. Many writers have lost their job and have resorted to begging for work through their LinkedIn profile. Believe me when I say that it’s not my goal to judge because it is very tough for writers to get a decent job or gig right now. I share your pain. I have been there and most writers I know have, too. But there are other ways to brand yourself so that you can negotiate your worth and retain your dignity. How did we get here? Part of the reason is that many people found themselves without a job and decided they should try out th ..read more