Act Now: Last week to Enter the IPM Awards 2024
IPM Bitesize » Experiential
by IPM Bitesize
2w ago
With just over 1 week remaining until the entry deadline for the prestigious IPM Awards 2024, the time to shine is now. This is your opportunity to showcase your outstanding work, celebrate your achievements, and stand a chance to claim one of the highly sought-after IPM trophies. After the resounding success of last year’s event, which saw a sell-out crowd, it’s evident that the promotional marketing industry is brimming with remarkable campaigns. These campaigns play a pivotal role in driving brand success, fostering customer loyalty and engagement, and, of course, boosting sales. Whether y ..read more
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De’Longhi to take ‘The One Touch Café’ on the road
IPM Bitesize » Experiential
by IPM Bitesize
3w ago
De’Longhi, the leading brand in domestic coffee machines, has once again partnered with experiential experts, TRO, to help launch its new product – Rivelia – into the market. TRO will help visitors get hands-on with Rivelia through ‘The One Touch Café’, an exciting and fresh activation that provides consumers with café quality coffee at the touch of a button. In a world where coffee culture is booming but consumers are more time poor than ever before, The One Touch Café aims to support and enhance the busy and on-the-go consumer lifestyle. Visitors to the pop-up will be able to create their o ..read more
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Ambient Launch Lynx scented billboard activation
IPM Bitesize » Experiential
by IPM Bitesize
1M ago
Ambient Media Worldwide worked with Lynx on a global campaign launch with an OOH stunt, featuring a bold statement. The new Lynx Black Vanilla scent has triumphed over Tom Ford Tobacco Vanille, with 74 per cent of men favouring Lynx over the pricey designer fragrance, according to research for the brand. To reinforce this message Ambient brought a non-branded, scented billboard to London’s Southbank, with a playful message asking passers-by if they thought the billboard smelt better than a £200 fragrance. Lynx Black Vanilla was diffused with fragrance across the 10ft billboard, enticing Londo ..read more
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Soho Salon Takeover by N2O with Secret Consumer Experience in Partnership with Mystery Global Haircare Brand
IPM Bitesize » Experiential
by IPM Bitesize
1M ago
Multi-award-winning creative brand experience agency N2O is transforming an existing hair salon in the Capital into an immersive space for consumers to experience a secret product line. Consumers can book free appointments with expert hair stylists without knowing the brand behind their finished look. The four-step process includes shampoo, conditioner, serum, and oil before finishing with a blow-dry and style of choice. They’ll then be invited to head down the salon’s stairs to the reveal tunnel to discover the brand behind their ultra glossy salon look! Goody bags of all products ..read more
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N2O Brings Cultural Partnerships Director on Board to Bolster Live Events Proposition to Brands
IPM Bitesize » Experiential
by IPM Bitesize
1M ago
Award-winning creative brand experience agency N2O has welcomed Jack Horlock and his wealth of 20-plus years of experience in diverse brand partnerships into the agency. As a cultural ambassador for LGBTQ+ events, diversity and inclusion, and having successfully managed partnerships for Brighton Pride Events for the past ten years, city-wide themed events showcase his reputation for bringing cultural partnerships and immersive brand experiences to life. His experience has included events such as Culture Liverpool (City of Liverpool events), Africa OYE (the UK’s largest celebration of African ..read more
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N2O Sets Sail With P&O Cruises Experiential Account Win
IPM Bitesize » Experiential
by IPM Bitesize
4M ago
Multi-award-winning creative brand experience agency N2O has won a five-way pitch to be announced as the rostered experiential agency for P&O Cruises in 2024. The agency will bring to life the brand’s tagline, Holiday Like Never Before, through a series of immersive experiences from this month, focused on brand awareness and lead generation. Speaking of the appointment, Clare James, Chief Operating Officer at N2O, said: “We’re delighted to be chosen by P&O Cruises to deliver its brand experiences, and we’ve got some really exciting things coming up to broaden the horizons of UK h ..read more
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Pod Staffing: Proud sponsors of the IPM Awards 2023
IPM Bitesize » Experiential
by IPM Bitesize
7M ago
Pod Staffing are proud to be this year’s sponsor of the IPM Awards as Associate Partner. Pod is an award-winning promotional event staffing agency that provides the perfect human connection between your brand and your audience. Their extensive experience, expertise and meticulous eye for detail help recruit a diverse network of global talent to ensure brand activations connect, engage, and run seamlessly from beginning to end. Pod is currently being led by Simon Bexon, who has over 15 years of industry experience. Simon has overseen Pod’s recent rebrand and pushed the agency in a new directio ..read more
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N2O Collaborates With Tesco to Deliver Halloween Trail to Treat Multi-Brand Retail Experience Across the UK
IPM Bitesize » Experiential
by IPM Bitesize
7M ago
Award-winning creative brand experience agency, N2O, is set to captivate shoppers this Halloween with the Trail to Treats touring roadshow, born from the retailer’s new Halloween toolkit. This engaging event will reach selected Tesco stores nationwide, designed as a way to bring the toolkit’s spooky characters to life with Tesco shoppers. Kicking off the retail experience, visitors can sample products from an array of specially selected brands, including Mr Kipling, Monster Munch, Jammy Dodgers, Party Rings, Chupa Chups, Maryland Cookies, Accolade Wines and Diablo Wine. Customers ar ..read more
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Landsec put their Spotlight on the IPM
IPM Bitesize » Experiential
by IPM Bitesize
7M ago
Landsec are extremely proud and excited to be the latest addition of the IPM. Landsec is a property developer, shaping places for life, work and play. From iconic city landmarks and retail destinations around the UK, to office space in London’s most coveted locations. In 2022, we launched a suite of retail products. Understanding that a traditional, one-size-fits-all leasing model was no longer fit for purpose. Our products reflect this new reality. One of these products is Spotlight. Spotlight by Landsec is our brand experience, media and partnership product. We provide flexible platforms fo ..read more
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N2O and Fruit-tella Create Halloween Hotel Brand Experience
IPM Bitesize » Experiential
by IPM Bitesize
7M ago
Multi-award-winning creative brand experience agency, N2O, has designed an immersive brand experience for Fruit-tella to drive awareness of its new product line with an engaging Halloween activity for families. Executed as part of the brand’s Halloween Hotel creative platform, which includes an Alexa Halloween Countdown Calendar, the Bluewater pop-up will immerse visitors in the World of Curiosities, offering free samples of the new Fruit-tella jelly product (which has 30% reduced sugar) and driving to store. Three creepy doors will each hide a task to receive a key to unlock a ..read more
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