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IPM Bitesize » Experiential
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IPM Bitesize » Experiential
4d ago
The campaign from Ogilvy PR working with Hopper sees Cadbury partner with First Bus to take families to the beach this Summer and marks the first major marketing investment in the Flake brand in over five years.
This summer Cadbury is bringing back the magic of a classic British seaside experience, with the launch of its Flake 99 bus service. In partnership with First Bus, the brand will offer a free pre-bookable bus service from major cities in the UK directly to the coast, giving families the chance to experience the joy of a beachside Flake 99 this Summer.
Developed by Ogilvy PR, wi ..read more
IPM Bitesize » Experiential
2w ago
Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed.
Taking place at Goodwood Estate, West Sussex, from 11-14 July, Goodwood Festival of Speed (GFOS) is the largest celebration of motorsport and car culture, bringing together hundreds of thousands of motorsport enthusiasts every year. The theme for 2024 is ‘Horseless to Hybrid – Revolutions in Power’. GFOS said the theme aims to celebrate the evolution and advancement of the mot ..read more
IPM Bitesize » Experiential
1M ago
Aside from matters of family, love, and religion, little else raises more passion on a global scale than sport. They stand as the ultimate uniter and divider in the realm of entertainment. With Summer 2024 poised to deliver one of the biggest sporting calendars in recent years, featuring the Olympics in Paris, the Euros in Germany and Champions League in London, a new era of marketing approaches. To examine the meteoric rise of live fan experiences, and what to expect from sports marketing in 2024, IPM sits down with its latest member, C-Screens, the largest provider of ..read more
IPM Bitesize » Experiential
3M ago
With just over 1 week remaining until the entry deadline for the prestigious IPM Awards 2024, the time to shine is now. This is your opportunity to showcase your outstanding work, celebrate your achievements, and stand a chance to claim one of the highly sought-after IPM trophies.
After the resounding success of last year’s event, which saw a sell-out crowd, it’s evident that the promotional marketing industry is brimming with remarkable campaigns. These campaigns play a pivotal role in driving brand success, fostering customer loyalty and engagement, and, of course, boosting sales.
Whether y ..read more
IPM Bitesize » Experiential
3M ago
De’Longhi, the leading brand in domestic coffee machines, has once again partnered with experiential experts, TRO, to help launch its new product – Rivelia – into the market.
TRO will help visitors get hands-on with Rivelia through ‘The One Touch Café’, an exciting and fresh activation that provides consumers with café quality coffee at the touch of a button.
In a world where coffee culture is booming but consumers are more time poor than ever before, The One Touch Café aims to support and enhance the busy and on-the-go consumer lifestyle. Visitors to the pop-up will be able to create their o ..read more
IPM Bitesize » Experiential
3M ago
Ambient Media Worldwide worked with Lynx on a global campaign launch with an OOH stunt, featuring a bold statement. The new Lynx Black Vanilla scent has triumphed over Tom Ford Tobacco Vanille, with 74 per cent of men favouring Lynx over the pricey designer fragrance, according to research for the brand.
To reinforce this message Ambient brought a non-branded, scented billboard to London’s Southbank, with a playful message asking passers-by if they thought the billboard smelt better than a £200 fragrance. Lynx Black Vanilla was diffused with fragrance across the 10ft billboard, enticing Londo ..read more
IPM Bitesize » Experiential
3M ago
Multi-award-winning creative brand experience agency N2O is transforming an existing hair salon in the Capital into an immersive space for consumers to experience a secret product line.
Consumers can book free appointments with expert hair stylists without knowing the brand behind their finished look. The four-step process includes shampoo, conditioner, serum, and oil before finishing with a blow-dry and style of choice. They’ll then be invited to head down the salon’s stairs to the reveal tunnel to discover the brand behind their ultra glossy salon look! Goody bags of all products ..read more
IPM Bitesize » Experiential
4M ago
Award-winning creative brand experience agency N2O has welcomed Jack Horlock and his wealth of 20-plus years of experience in diverse brand partnerships into the agency.
As a cultural ambassador for LGBTQ+ events, diversity and inclusion, and having successfully managed partnerships for Brighton Pride Events for the past ten years, city-wide themed events showcase his reputation for bringing cultural partnerships and immersive brand experiences to life. His experience has included events such as Culture Liverpool (City of Liverpool events), Africa OYE (the UK’s largest celebration of African ..read more
IPM Bitesize » Experiential
6M ago
Multi-award-winning creative brand experience agency N2O has won a five-way pitch to be announced as the rostered experiential agency for P&O Cruises in 2024.
The agency will bring to life the brand’s tagline, Holiday Like Never Before, through a series of immersive experiences from this month, focused on brand awareness and lead generation.
Speaking of the appointment, Clare James, Chief Operating Officer at N2O, said: “We’re delighted to be chosen by P&O Cruises to deliver its brand experiences, and we’ve got some really exciting things coming up to broaden the horizons of UK h ..read more
IPM Bitesize » Experiential
10M ago
Pod Staffing are proud to be this year’s sponsor of the IPM Awards as Associate Partner.
Pod is an award-winning promotional event staffing agency that provides the perfect human connection between your brand and your audience. Their extensive experience, expertise and meticulous eye for detail help recruit a diverse network of global talent to ensure brand activations connect, engage, and run seamlessly from beginning to end.
Pod is currently being led by Simon Bexon, who has over 15 years of industry experience. Simon has overseen Pod’s recent rebrand and pushed the agency in a new directio ..read more