Non-fungible tokens (NFTs) are “one-of-a-kind” digital artifacts representing real-world assets. In their simplest form, they are a certificate of ownership. By definition, NFTs are non-interchangeable, non-divisible and unique. They go a step further than interchangeable cryptocurrencies, which are examples of fungible assets and are divisible into sub-units ..read more

TORONTO and DUBAI, UNITED ARAB EMIRATES, March 8, 2022 /CNW/ - Seed Group, a company of the Private Office of His Highness Sheikh Saeed bin Ahmed Al Maktoum, has entered into a strategic partnership with Canada-based Limelight Platform, an experiential MarTech solution that leverages its innovative SaaS (Software as a Service) platform to help global brands deliver memorable consumer experiences and measure the impact of their marketing campaigns and events in real-time ..read more

You’ve done it ..read more

It’s January 2022, which means two things: Super Bowl LVI is almost upon us, and experiential marketing budgets are being finalized. By the time the Big Game is played February 13, chances are your XM dollars will be accounted for. But are you earmarking the right percentage for measuring on-site engagement? If the answer is “hopefully” or “no” or—and this is like starting every game down 10-0—“measurement isn’t important” you need some help ..read more

Client service: the name of the game for every marketer. And if you work for an agency, it’s the core of your job, no matter where you are on the org chart or which team you work on ..read more