Sampling programs are a proven experiential marketing strategy for introducing your product to potential customers and nurturing loyalty among existing ones. They offer a tangible experience that allows consumers to interact with your product in a way that traditional advertising simply cannot replicate. Partnering with a reputable experiential marketing agency like Event Marketing Strategies (EMS) can be the game-changer your brand needs to make a significant impact in the market. Whether you’re launching a new product, revitalizing an existing one, or seeking to expand your customer base, a ..read more

Incorporating these five event marketing trends into your customer experiences and community outreach programs will help you reach your customers and put you ahead of the curve in 2023 and beyond. In today’s fast-paced digital world, traditional marketing methods may no longer cut it. That’s where experiential marketing comes in. Interacting with consumers directly at events provides a unique opportunity to connect with your target audience, build relationships, and create memorable experiences that leave a lasting impression. With so much competing for consumers’ attention, how do you ensure ..read more

A question facing every event organizer, sponsor, and exhibitor is what will trade shows and events look like post-pandemic? And will we be able to survive all the new protocols within our budget? Today we discuss these topics with industry veteran and VP of Event Marketing Strategies, Maggie Ellison! The post Post-pandemic Events on a Budget – Trade Show University Podcast With Maggie Ellison appeared first on Event Marketing Strategies ..read more

The holidays can be a lucrative time for small businesses. The holidays can also be a stressful time if you’re unsure what marketing strategies will successfully captivate your audience. This year forecasts say holiday retail sales could reach about 843.4 billion U.S. dollars. And while those figures are conservative from years prior, there is still high demand for your company’s products and services and thus good reason to invest in marketing this holiday season. Knowing that things will be different with supply chain issues, early shoppers, and rising prices, these marketing strategies will ..read more

Meet Ellie, our Sponsor Relations Manager, and an avid dog lover ?. But aside from dogs, Ellie loves making new friends and connecting with sponsors one-on-one. We sat down with Ellie to get the scoop on how she thrives in her role at Event Marketing Strategies. 1. In our industry, meaningful connections are everything… We often make the first connection through email, but it doesn’t stop there. Since we work to form relationships with so many sponsors, we want to build trust, something that email alone can’t do. For example, when we contact sponsors to discuss a recap of an event, we always a ..read more

You’ve seen in-store tastings, live demos, and have tested products or services; you’ve probably enjoyed these opportunities to make an educated decision before making your purchase. This is the most basic execution of experiential marketing in retail. Some important experiential marketing tactics are worth discovering and considering to amp up your retail success. Below are some of those most creative tactics brands have used to harness the power of retail’s secret weapon. Use your sales team to strategically build strong connections between your brand and consumers Apple is positioned as a t ..read more

Attention, curiosity, desire, conviction, and action. These are the 5 basic stages in face-to-face marketing—a technique that 95% of professionals believe are key to successful relationships. As an experiential marketing agency, EMS understands that face-to-face engagement is the fuel that lights experiential marketing through tactics such as street teams, brand ambassadors, event marketing, product sampling, and consumer engagement. It’s what makes experiential marketing so powerful, memorable, and effective. Is your company taking advantage of this tried and true method?  Let us convinc ..read more

Brand ambassador (BA) programs have become a go-to marketing strategy over the last few years, but the idea has exploded. Why brand ambassador programs? The problem faced by so many businesses face is that the consumer knows they are being marketed to. The plethora of ads pushed on an individual day after day has made it difficult for people to decide what is trustworthy versus phony. Whether it’s in person or at an event, BAs are pulling in new customers for all kinds of companies, and yours could be benefiting from this wildly effective strategy, too. So which candidates will make the best b ..read more

Whether watching in-person or remotely, no one can argue against the impact of an event as impressive and sizable as the NFL Super Bowl. Brands loves sports marketing and brands love experiential marketing, and the NFL took those factors into account by creating the NFL Experience in Houston, Texas leading up to and during Super Bowl Sunday. The ticketed event showcased player appearances and featured some of the most innovative and interactive brands in experiential marketing. “Driven by Genesis,” a Hyundai brand, this seven day indoor consumer event was filled with plenty for the whole famil ..read more

It’s the first quarter. You’ve hopefully had some time away from your desk for the holidays and are getting back to the grind. There’s no better time than now to start considering and exploring new marketing ideas and strategies. We’re firm believers in seriously cool ways to reach consumers through non-traditional marketing known as experiential marketing. We also believe that marketing is changing. Scratch that—marketing HAS changed. The principles remain the same: segment your market, identify your target, tailor a product, determine the price, distribute, and promote However, the dynamics ..read more