Coffee orders got kicked up a notch at Coachella with the International Delight Cold Foam House, a multisensory activation designed to get revelers sampling the brand’s three new creamer flavors. Inside, consumers could swing on an oversized cold foam coffee cup, create a cold-foam inspired “beat” from a dashboard featuring International Delight dispensers and caps as buttons, engage with a 10-foot touchscreen glass filled with cascading digital foam, and snap photos with whimsical scenery (like 3D cold-foam swirl installations hanging overhead). Coachella influencer and guest barista Victoria ..read more

Could you build a house without first laying a foundation? Clearly, the answer is no. When crafting a social strategy, your content pillars are the foundation from which all your ideas flow. And regardless of whether your business is one or 15 years old, your social strategy should be based on structured content pillars that comprehensively reflect your brand. Today we’re taking a look at what social content pillars are, the importance of them, and some best practices for identifying and implementing these strategies to ensure that your brand’s social presence resonates well with your target a ..read more

In honor of National Financial Literacy month and amidst the backdrop of soaring women’s workforce participation hitting an all-time high of 77.8% in 2023, the conversation around financial independence and retirement planning takes on new significance. Young women are highly invested in saving and planning for life’s major milestones such as buying a home, new automobile, and planning for retirement. And although they may be savings savvy, researchers at Yale found that single women see significantly lower returns from buying and selling real estate than single men — paying 2% more and sellin ..read more

Summer is in full bloom, and interest in attending summer events in 2023 is bouncing back. In fact, 81% of attendees surveyed plan to spend as much or more on live events/experiences in summer 2023 than they did in 2022.1    Learn the best ways to coax folks back into the sun, what events consumers are most likely to attend, why travel is experiencing a resurgence, and which regions of the United States are more gung-ho than others with Inspira’s latest infographic below.  The Transformative Outdoor and Hybrid Events Consumers Are Up For 69% of attendees surveyed favor events t ..read more

After years of leaning into performance marketing, the landscape is once again shifting to in-person experiences. According to 2023 Forrester research, more than three-quarters of marketing executives are returning to experiential marketing to educate, engage, and build trust with consumers. Music festivals, such as Coachella and Lollapalooza, and food experiences, like the New York City Wine & Food Festival, are a natural fit for brands and prime opportunities to build brand love. Here, we look at how consumers feel about events and the impact that participation has on brands. Who’s Atte ..read more

Not all marketing strategies last the test of time. But that doesn’t mean you have to throw away years of experience for the shiniest new idea, either. Often it takes the smallest tweak to an existing strategy to make it modern, exciting, and most of all effective.  From here on out, we’re dropping the words “old” or “outdated,” because a tactic that goes out of style or proves to be less potent in the current environment can always get revamped into a marketing strategy that works great.  So instead, let’s call some marketing strategies “vintage” and their improved counterparts “upd ..read more

Emerging brands are thrust into a competitive marketplace full of established brands often with nothing but a scrappy attitude, a dream, and a tight budget. But all three, when combined with a tailored marketing strategy, are sometimes all you need to create brand awareness with consumers. Brand awareness can mean a lot of things: recognition (consumers understand who you are and what you’re selling), recall (they remember you when it comes time to purchase), and message awareness (they understand your values and your story).  There’s no sugar-coating it: brand awareness is one of the mos ..read more

There’s a story about wine, one rounded to anonymous legend, that goes like this: “A man, fallen on hard times, sold his art collection but kept his wine cellar. When asked why he did not sell his wine, he said, ‘A man can live without art, but not without culture.’” That’s our roundabout way of saying “Happy National Wine Day,” which is today (or May 25th if you’re reading this in the distant future). To celebrate National Wine Day, we’ve gathered the latest consumer and marketer wine trends that could help winemakers and marketers navigate 2023 and beyond. We’ve also put together a list of f ..read more

Inflation is hitting all of us hard, which means marketing departments have to do more with less. This is exactly why mobile tours are a great method of experiential marketing, one that reuses assets, hits a wide audience, and forms a personal connection with consumers all across your route. They allow you to collect data and UGC from those who’ve experienced the event, too, and see how reactions change from region to region. Even just the consumer insights and connections you gain after a mobile tour can justify the cost.  Here are just a few ways to make that mobile tour cost-effective ..read more

Brand ambassadors are the face of not only your current marketing campaign or activation, but of your brand, your company. And while many ambassadors may only be working for you for a single event, the impression they leave on potential consumers lasts forever. We talked with the people at Inspira who hire brand ambassadors as part of their regular job, and are here to share their insights. When I say they’ve hired brand ambassadors, I mean, a lot of brand ambassadors. Like, enough to fill and staff a medium-sized cruise ship. We’re here to share advice, best practices, and the actual intervie ..read more