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For the latest news and updates on what marketers are doing to raise brand awareness, boost brand loyalty and reach their target audience through live experiences and other forms of engagement marketing, Adweek has got you covered. Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an..
ADWEEK » Experiential Marketing News
1d ago
Food is often described as a universal language that brings people together. In recent years, various content creators such as QCP have taken over social media with their food creations. Known for preparing different Italian dishes, Gianluca Conte--also known as QCP--has compiled some of his favorites in his new cookbook called Italian/American. If you spend ..read more
ADWEEK » Experiential Marketing News
1d ago
Britvic's soft-drink brand Tango produced some of the most celebrated and comical British ads of the 1990s. To reach a new generation, the brand and its agency VCCP London are returning to that humorous heritage with a "dangerously potent" platform. "Warden" shows an inmate being busted for having a can of Orange Tango--"the most powerful ..read more
ADWEEK » Experiential Marketing News
1d ago
Is Fierceness a creative agency in Sparta, New Jersey or a horse running in this year's Kentucky Derby? It's this year's favorite in the world's most famous horse race. What about High Wide & Handsome, Carte Blanche and Good Apple? If you said horses for any of those, you'd be wrong--they're all ad agencies. Seven ..read more
ADWEEK » Experiential Marketing News
1d ago
For an event that is 150 years old, the Kentucky Derby has made a lot of young fans in recent years. Beyond the Derby's layers of tradition that include bourbon-soaked mint juleps, big hats, bugling and blankets of roses, there is a growing audience that is seeing and interacting with sports marketing far differently than ..read more
ADWEEK » Experiential Marketing News
1d ago
Meta believes short-form videos are the future. At its NewFronts presentation Thursday, the tech giant revealed a slew of artificial-intelligence-powered tools for ad buyers, helping brands connect with creators to reach wider audiences. Powered by machine learning, Meta now recommends creators to brands on its searchable Instagram Creator Marketplace. Brands can search for creators by ..read more
ADWEEK » Experiential Marketing News
1d ago
These CBS series may go by different titles, but they are all Survivors. Following a year where dual Hollywood strikes delayed and pushed content, CBS is unveiling its new 2024-2025 primetime schedule ahead of the TV upfront. The lineup includes 18 returning series and strike-delayed shows such as Kathy Bates' Matlock and Damon Wayans' Poppa's ..read more
ADWEEK » Experiential Marketing News
1d ago
Snapchat showcased its augmented reality (AR) and generative AI capabilities to ad buyers during its NewFronts presentation. The platform unveiled AR extensions that let advertisers integrate AR Lenses into Snap's ad products, including Snap Ads, Collection Ads, Spotlight Ads and Dynamic Product Ads. The platform, which touts 800 million monthly active users globally, also announced ..read more
ADWEEK » Experiential Marketing News
1d ago
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation. In our second special episode from POSSIBLE, our hosts sit ..read more
ADWEEK » Experiential Marketing News
1d ago
U.K. activewear brand Gymshark has made a series of executive hires to help it claim a bigger slice of the North American market, and it has a plan to take on its more established, homegrown U.S. rivals: Target gym-goers, not runners. The company, known for its seamless leggings and crop tops, has appointed former Abercrombie ..read more
ADWEEK » Experiential Marketing News
4d ago
Amazon's ad unit keeps surging. That business grew to $11.8 billion, representing 8% of its total revenue. Amazon reported net sales of $143.3 billion during the first quarter of 2024, up 13% compared to the same three-month period last year. Year over year, Amazon's ad segment increased 24%, outpacing Google, but falling behind Meta for ..read more