These Cat Rejections in Sheba’s Funny Ads Are Too Relatable
ADWEEK » Experiential Marketing News
by Samantha Nelson
22h ago
Cats are notoriously finicky, but their devoted owners are willing to do just about anything to please them. A campaign from Mars-owned pet food brand Sheba reveals the animal's one true desire. The spots, created by agency AMV BBDO and directed by Grandmas through production company Academy Films, capture the over-the-top dedication of some pet ..read more
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Danny Freeman’s Vibrant Pasta and Career Reinvention
ADWEEK » Experiential Marketing News
by Colin Daniels
22h ago
Ask anyone about their favorite dish, and each person would have a unique recipe for how to make it. Danny Freeman (@dannylovespasta) is all about creating colorful and out-of-the-box ways to make pasta. Freeman is a chef and content creator known for his creative takes on fresh pasta and Italian cooking. He discovered his passion ..read more
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Sean Adams of Utz on Keeping a Legacy Food Brand Relevant
ADWEEK » Experiential Marketing News
by Sarah Hofstetter, Rachel Tipograph
22h ago
In this episode of Brave Commerce, Sean Adams, svp of digital marketing and ecommerce at Utz Quality Foods, the operating company of Utz Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the evolving landscape of marketing and consumer behavior within the CPG industry. In his 13 years with snack maker Utz ..read more
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Creative Agency Prompts AI to Make the Technology More Inclusive
ADWEEK » Experiential Marketing News
by Kyle O’Brien
22h ago
Artificial intelligence is only as good as its prompts and its learning, which is why many creatives are wary of using it for campaigns. AI is also bad at representing inclusion and diversity in its images. A new campaign from independent Black-owned Washington, D.C.-based agency Creative Theory Agency hopes to right those wrongs and get ..read more
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Attribution and Granular Targeting Top Buyers’ Wish List for Netflix’s Adtech
ADWEEK » Experiential Marketing News
by Catherine Perloff
22h ago
With Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their programmatic wishes fulfilled. There have been ads on Netflix for around a year-and-a-half, but the streamer still lacks technical capabilities that are table stakes for most of its competitors, like measurement, advanced targeting and the ability to ..read more
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The Real Story of Why Disney+ Changed Its Logo: A ‘Different Time of Night’
ADWEEK » Experiential Marketing News
by Bill Bradley
22h ago
Disney's logo and branding are a tale as old as time--but even classic stories need a new chapter every now and again. In March, Disney+ unveiled its full Hulu integration for bundle subscribers, combining the Disney+ and Hulu libraries in one application. This came with refreshed branding, an opening orchestral mnemonic created by Oscar-winning composer ..read more
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Ad Agencies Can Help Reduce Racial Wealth Gap in America—Here’s How
ADWEEK » Experiential Marketing News
by Ayn Howze
22h ago
In 2018, a Black-owned small business accomplished an incredible feat on Black Friday by selling $1 million of cosmetics in less than 90 minutes. The Box of Crayons product was also featured on Oprah's Favorite Things list... twice. Founder Raynell "Supa Cent" Steward has since built a $50 million cosmetic brand without traditional marketing support ..read more
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Crossmedia Wins Edible’s Performance Media Business
ADWEEK » Experiential Marketing News
by Olivia Morley
4d ago
Edible, the company formerly known as Edible Arrangements, has named Crossmedia its performance media agency of record. Chief marketer Kevin Keith said the business ran an "express RFP," eschewing a pitch consultant. The three-meeting process began in late December, and Crossmedia won the business by March. The CMO declined to reveal how much the account ..read more
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Google’s Widely Rolled Out AI Search Engine Spouts Misinformation
ADWEEK » Experiential Marketing News
by Trishla Ostwal
4d ago
The world's most popular search engine is getting the facts wrong. Google's decision to make its AI-generated search results, AI Overview, the default experience in the U.S. was met with swift criticism after people's search queries have been plagued with errors, concerning advice and misinformation. In one example, when searching "what is in Google's AI ..read more
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Peloton’s Kendall Toole on Fitness, Empowerment and Inspiring People Beyond the Bike
ADWEEK » Experiential Marketing News
by Colin Daniels
4d ago
Peloton built its reputation in the exercise and fitness world by offering convenience and dynamic instructors. The brand offers the flexibility of working out in various settings, whether it's on a stationary bike at home or accessing classes through the app while traveling. Peloton is recognized for its charismatic and influential instructors such as Kendall ..read more
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