Let’s say your boss has purchased the renowned marketing automation tool, Salesforce Marketing Cloud Engagement. If you haven’t previously used similar products, you might be wondering where to start.  For the sake of this article, let’s assume you’ve been assigned the role of a business unit (BU) admin. What does that really mean and how […] The post Your Boss Has Bought Salesforce Marketing Cloud – What Next? appeared first on Salesforce Ben ..read more

In 2024, I encountered my first B2B Data Cloud use case and struggled with architecting an optimal solution given the state of the source data. Sure, Data Cloud can create a unified profile for a person, and we have customer-provided data to base our rules for that. However, Account-based selling and marketing introduces the challenge […] The post Account Unification and B2B Targeting in Salesforce Data Cloud appeared first on Salesforce Ben ..read more

Ever feel like you’re constantly creating content, but not getting the mileage you want out of each piece? Creating fresh, high-quality content constantly can be time-consuming and resource-intensive. Marketers put a lot of effort into producing high-quality blogs, webinars, and case studies – only for them to be forgotten after a short time.  Depending on […] The post Your Guide to Successful Content Repurposing in Account Engagement (Pardot) appeared first on Salesforce Ben ..read more

When we talk about Salesforce Marketing Cloud (SFMC), we’re really discussing what’s now known as Marketing Cloud Engagement. The name change alone was an early signal that the platform as we’ve known it is evolving, and announcements made at Dreamforce and Connections confirm that big changes are on the horizon.  Let’s explore what this means […] The post Is This the End of Marketing Cloud (ExactTarget)? appeared first on Salesforce Ben ..read more

When your organization starts using a new IP address for sending emails, recipient email servers need time to recognize and trust you as a sender. This period, known as IP warming, involves gradually increasing your email-sending volume over the first four to six weeks. This approach signals to internet service providers (ISPs) that your new […] The post Ensure Your Marketing Cloud IP Warming Results in Success appeared first on Salesforce Ben ..read more

Delivering the right message at the right time has always been a fundamental goal for marketers, and real-time website personalization is a key strategy to achieve this. With the rise of AI, the ability to deliver highly personalized customer experiences is becoming more accessible and impactful.  Last year, Salesforce introduced a new offering: Einstein Personalization. […] The post Salesforce Einstein vs. Marketing Cloud Personalization: Key Differences Explained appeared first on Salesforce Ben ..read more

Over the past year, the Salesforce marketing product landscape has grown. Marketing Cloud Growth was announced almost a year ago, with Advanced edition being revealed at Dreamforce ‘24, and since then, these have quickly intrigued Salesforce Marketers – gradually growing in adoption. The lines are increasingly becoming blurred between Marketing Cloud Account Engagement (formerly Pardot), […] The post 15+ Spring ‘25 Updates Salesforce Marketers Need to Know appeared first on Salesforce Ben ..read more

..read more

..read more

By Alina Makarova & Julie Marques ..read more