Remember the last time you moved? You probably had to pack up too much stuff, transport it in a truck and unpack it in the new location – hoping it survived the trip. Imagine if your furniture and belongings could just teleport to your new place in perfect condition. It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Thanks to zero copy or zero ETL (extract-transform-load), it’s possible to share data among two or more data stores without actually moving it. This is great news to companies that store data in a cloud data ..read more

B2B marketers are used to wearing a bunch of different hats, from planning journeys to building out first-party data and account-based marketing (ABM) strategies. If that sounds like a lot, it’s because it is. Every marketer we know could use a personal assistant, but with budget restrictions and reduced resources, that’s not always feasible. The good news is that artificial intelligence (AI) in B2B marketing can deliver the productivity boost you need. Our research has found that marketers estimate AI will save them an average of five hours a week. However, nearly 40% of marketers say they do ..read more

Hear from the experts How should you consider email open metrics? How can you make the most of your click data? Why is personalized content important? What are the next steps for email engagement? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. AOL was still a player in the mailbox provider game. And despite being six years old at that point, DomainKeys Identified Mail (DKIM) authentication still hadn’t been widely adopted.  Things have changed a lot with email engag ..read more

Every line of business is competitive, but in sports the line of business literally is competition. However, winning isn’t only about putting great players on the field. It’s also about building passion for the team and sport. This is why great sports marketing is crucial for connecting with new fans, understanding what existing fans want, delivering the content they need when they need it, and getting them to engage. Does that sound familiar? Sports marketing has adapted to the same changing technology and customer expectations as in other industries. Though in some ways, the expectations ar ..read more

What you’ll learn about Gen Alpha What is Generation Alpha? Altruistic life goals and concerns Fiercely individualistic and prioritizes being themselves They value both authentic digital relationships and nostalgia brands Interested in, and more receptive to, new technology like AI Gen Alpha lives on different platforms than Gen Z and engages with them differently The world today belongs to Generation Z, but tomorrow is coming fast — and it belongs to Generation Alpha.  Already showing signs of being a uniquely global and progressive group, marketers will need to figure out how to conne ..read more

What you’ll learn What is lead generation? What are the most effective lead generation strategies? How do lead qualification and nurturing work? What are some methods for nurturing leads? What are the current trends in lead generation? How do you measure the success of your lead gen strategy? What are the best practices for lead generation? It’s no secret that people are inundated with countless messages and offers daily. Marketers have to find a way to capture attention and build genuine interest in their products and services. According to our research, chief marketing officers (CMOs) cite ..read more

Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. Some of you are looking for bottom-line improvement, some of you want top-line growth. But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be successful.  Where is your organization in this AI-powered world? Are you running, walking, or crawling? We spoke with dozens of executives and surveyed 1,390 retailers globally to see how they are using AI. They’r ..read more

Personalize, personalize, personalize. We all know it’s the key to great email marketing, but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content.  But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? Let’s break it down.  What you’ll learn What is email segmentation? Why is email segmentation important? What are the primary types of email segmentation? What are the key tools for email segme ..read more

You may recognize our CEO, our friendly characters, or our cloud logo, but you’re probably here because you want to know, what does Salesforce do? In short: We offer technology and services to help you build strong, lasting customer relationships. Table of contents What does Salesforce do? How does Salesforce work? What is the ROI of Salesforce? Salesforce for sales Salesforce for customer service Salesforce for marketing Salesforce for B2C and B2B shopping and commerce Salesforce for IT See an example of Salesforce in action in this global customer story What is Salesforce best known for? Wh ..read more

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI, and personalization. Customers want an experience that’s more tailored to them. They gravitate to companies that understand who they are and what they need. They want companies to engage with them on their terms, on their schedule, with a connected experience across digital and physical interactions.  Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadr ..read more