When you prompt an artificial intelligence (AI) assistant, its response will look different depending on your goal. You might get plain-text summaries, bulleted sales plans, or account overview cards. The possibilities go on and on. So when we created our conversational AI assistant Einstein Copilot, we leaned on modular design and reusable building blocks.  Discover why we embraced the smallest possible parts and how they set users up for success.  What you’ll learn: What are primitive components? The benefits of modular design  A path to more efficient development The results ..read more

As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. This technology can help you simplify your processes, organize data, provide more personalized service, and more. What powers generative AI? Large language models (LLMs) — which allow generative AI to create new content from the data you already have. Most importantly, generative AI technology can save time on tedious processes, so you can provide better care for your customers and focus on big-picture strategies. Let’s dig into how generative AI can help your business do more, an ..read more

Ever since a CD copy of Sting’s “10 Summoner’s Tales” became the first item sold on the internet in 1994, customers have left behind a trail of digital breadcrumbs that can tell you a lot about their likes and dislikes. For today’s businesses, data is a crucial component of success. And when it comes to analyzing consumer behavior, having the right data is key. Let’s look at why consumer behavior is an important consideration for retailers, as well as ways you can analyze that behavior to engage your customer base and drive loyalty. Learn more about: What is consumer behavior? 7 benefits of u ..read more

Guide to B2B email marketing best practices Understanding common problems in the B2B email marketing space How to handle non-human interactions in B2B email marketing B2B email marketing best practices for acquisition and compliance Top B2B email marketing best practices B2B email marketing has its own unique set of challenges for companies trying to market their products and services to other companies. The prevalence of inbound filtering, non-human interactions, such as inflated bot clicks and even the subscriber opt-in process can vary greatly from the B2C space. I chatted with John Turn ..read more

We can’t say shoppers didn’t warn us. Since the start of the year, they’ve been searching for savings and waiting to make big purchases. After remaining largely resilient throughout four years of economic uncertainty, consumers are finally feeling the pinch. From sustained inflation to supply chain woes, consumers worldwide have been through a lot.  We took a look at current shopping data to see how holiday shopping could shape up this year as consumers are spending more, buying less, and seeking value. Here are our 2024 holiday shopping predictions: Chinese shopping apps will take mark ..read more

Your guide to personalized marketing What is personalized marketing? The 6 do’s and don’ts of personalized marketing Personalized marketing in action How Salesforce uses Data Cloud to close deals faster It feels like you’ve found “the one” — a customer ready for a long-lasting brand relationship built on personalized marketing. But then, just as quickly as the sparks fly, they fizzle out. Engagement plummets, and those once-enthusiastic customers disappear. What went wrong? In the world of personalized marketing, making the wrong moves can turn a promising relationship into a fleeting encoun ..read more

What you’ll learn What is first-party data and why is it so important? Build the culture and infrastructure to adapt to first-party data Find tools and tactics that work – and stop using old methods that don’t Get the most out of your first-party data Understand how first-party data impacts generative AI The era of third-party data is just about over – long live first-party data. Legislation, regulation, and an increasingly data-conscious audience have put an end to third-party cookies as a viable primary data source, pushing marketers to look for more sustainable ways to learn about their c ..read more

What you’ll learn What is dynamic email content? First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand. Going with a generic “batch and blast” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe. But with dynamic email content, you can create a relevant and timely experience they’ll remember (for all the right reasons). In an era where privacy and ..read more

When the WNBA’s Indiana Fever selected a college basketball phenom with the first pick in this year’s player draft, fan interest surged. With that increased popularity comes a need to grow operations quickly — but delivering a personalized fan experience at scale has always been a top priority for the Fever.  To do this with such a rapidly increasing fan base, the Fever use trusted artificial intelligence (AI) in their customer relationship management (CRM) platform to connect with fans and keep data secure. This is crucial as women’s sports are growing rapidly worldwide, with Deloitte pr ..read more

We surveyed thousands of marketing leaders about today’s marketing trends. What did we find?  Marketers ranked artificial intelligence (AI) implementation as both their number one priority and number one headache — highlighting its pivotal role as both a beacon of promise and a daunting challenge.  What’s top of mind for marketers? We asked more than 4,800 marketers about how they’re using new data and AI tools. Read up on the latest trends today in our new State of Marketing report. Find out now Key takeaways from our new State of Marketing report Successful AI implementation le ..read more