As a podcaster with a seasonal podcast, I understand the value of taking breaks, reflecting, and the importance of keeping your audience engaged during the off-season. Keeping your audience engaged and maintaining consistency is crucial to avoid negative impacts on your rankings. Implementing bonus episodes can accomplish both goals. If you're running a seasonal podcast or considering having seasons, read this article to learn: How to Keep Listeners Engaged with Your Podcast in the Off-Season by Releasing "Bonus" Episodes Guest Podcast Takeover: Introducing Another Show - One fantastic idea ..read more

     If you have a smaller podcast that may not have those 50,000+ episode downloads that a lot of the bigger brands are looking for, we’re diving in to talk about: The mindset that you need to create a sponsor program How to know if you are ready to launch your own sponsorship program The important assets for pitching to brands My experience creating a sponsorship program and selling out all of my ad spots other ways to monetize your podcast But first, let’s take a step back and acknowledge that sponsorships aren’t the only way to monetize your podcast. Other ways t ..read more

ChatGPT is a topic that everyone has been talking about lately and there are a lot of opinions about how it will change our lives and how we work. While we can't know for certain how AI will effect our work in the future, content creators are already seeing a change in how content can be created. In this article, I'm sharing how podcasters can partner with ChatGPT to more efficiently create optimized podcast content, from writing show notes and descriptions to brainstorming episode topics and titles. Let’s dive into the five ways that ChatGPT can help you efficiently create content for your po ..read more

  Can you talk about a specific topic endlessly? Do you love talking to and “vibing” with others? Do you like being the center of attention, or do you tend to sit back and observe others? What ever your personality, there’s a podcast format that’s right for you.  In this blog, I’m going over the 4 most common podcast formats that you should consider when creating your show. Solo/Monologue One host speaks directly to the audience. This format is great for large personalities and it might sound easier because you don’t have to book guests, but it can take just as much effort carrying ..read more

  You can’t be everything to everyone. That’s why it’s important to have a niche for your podcast. It will help you attract a loyal audience that will tune in week after week. The more specific you are about what your show is about, the easier it will be to create a show that resonates with your ideal listeners. Here are 4 ways to discover your podcast niche. #1 Facebook groups There are tons of Facebook groups out there on specific topics. Hop into a few of them and read the posts to see what people in your area of expertise are talking about or struggling with. How can you create a po ..read more

Why Inclusion is Necessary for Impactful Leadership That Benefits Everyone Traditionally, thought leaders have been limited to those with 30+ years of experience, multiple degrees, and a line of letters after their name. But what if we stopped gatekeeping yet another generation of potential leaders and instead fostered a culture around thought leadership that embraces different types of knowledge and experience, and puts forth forward-thinking ideas that benefit everyone?  In my experience in corporate communications developing thought leaders, the focus was exclusively on individuals a ..read more

    When I started my podcast last year, the world was in the middle of a pandemic and the U.S. in the middle of a social justice movement. It was a difficult time but it inspired me to 1) start my podcast and 2) be intentional about who I gave the mic to. From the beginning, I looked to connect with people from different backgrounds that have been consistently underrepresented in the travel industry. I wanted to listen to their personal experiences and amplify their voices with the hopes of creating a more inclusive travel space. What I Iove about podcasts is the ability to crea ..read more

  So you’ve thought about starting a podcast but maybe you’re still not sure what kind of impact it will have on your business or if it’s right for you. In my opinion, podcasts are great for 3 reasons: connecting with your community, establishing your credibility, and expanding your business. Let’s take a look at each one. Community - Podcasts allow you to build trust with your audience and increase your visibility because they are easy to consume! Unlike reading a blog post or watching YouTube, you can listen anywhere, anytime. The ability to incorporate podcasts into our daily routin ..read more

  4 Ways Podcasting Helped Me Own My Voice I’m one of those people who rarely raised their hand in class, struggled to speak up in meetings at work, and felt completely uncomfortable being the center of attention. It’s my introverted nature to prefer being a wallflower. And there’s also some societal and cultural conditioning at play that teaches women to stay small and avoid attracting attention.  In the middle of my corporate career, I realized how much staying quiet was holding me back and that corporate culture rewards people who speak up. So I took on projects that would requ ..read more

  Have you ever listened to an interview where the host asks a guest a question that made you think, “That’s exactly what I wanted to know”? Or maybe they asked a question that you never would have thought to ask and you learned something that surprised you. Have you ever wondered how they got so good at asking the right questions? If you want to offer your listeners a ton of value and keep them coming back for more, asking compelling, smart questions during your interviews is important. While it does take practices, knowing how to approach the question writing process is helpful. In thi ..read more