La Fleur's Magazine
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La Fleur's Magazine tracks the legal, public policy, and marketing issues surrounding the worldwide lottery industry. It is your source for lottery industry news, data, and conferences.
La Fleur's Magazine
5d ago
Now that true omnichannel lottery games have become a reality, the industry is learning that the same games ..read more
La Fleur's Magazine
5d ago
Holiday scratchers promise all the magic of a snow globe. Every price point, playstyle, color and product enhancement ..read more
La Fleur's Magazine
5d ago
A brand’s heritage is a powerful tool in marketing. Honed correctly, it adds a layer of depth and ..read more
La Fleur's Magazine
2w ago
In the world of experiential prizes, lotteries and their vendors have, in recent years, embraced a general “formula ..read more
La Fleur's Magazine
2w ago
New Year, More Sparkle The Kentucky Lottery Corporation recently launched PRECIOUS 7’s as a scratch ticket, an “Instant ..read more
La Fleur's Magazine
2w ago
The three most dreaded words a point-of-sale designer regularly hears from clients: “Make it pop.” How do you ..read more
La Fleur's Magazine
2M ago
The December holidays have always benefited the lottery industry, but for several lotteries, they represent a missed opportunity ..read more
La Fleur's Magazine
2M ago
Lottery has long been considered an impulse purchase category. When paying for an unrelated item at a convenience ..read more
La Fleur's Magazine
2M ago
iLottery games have come a long way since 2014 when Scientific Games launched the first eInstant in the ..read more
La Fleur's Magazine
2M ago
When it comes to social media marketing, reaching the right audience is critical for acquisition and retention. “Leveraging ..read more