At Simplecast, we are steadfast in our duty to support and empower our clients to achieve success while relentlessly doing our part to uphold the integrity of the audio industry.  This is why we are thrilled to announce a significant milestone in this journey—Simplecast and AdsWizz have been awarded the IAB Podcast Measurement Compliance Certification, version 2.1. This prestigious recognition is not merely an accolade but a powerful testament to our commitment to establishing and maintaining the highest standards in the audio industry ..read more

There’s no doubt that ads engage podcast listeners. Over 80% say they pay attention to the ads they hear in podcasts.  While that’s great news for podcasters and advertisers alike, we also know it’s important for podcasters not to oversaturate their listeners with the same ads to provide the best listening experience possible. But how, you ask?  Frequency Capping ..read more

Meet Edwin Melendez, host of The Wrestling Delorean Podcast, a podcast show started in 2019 that covers the current professional wrestling landscape and invites fans to “jump into the Delorean” and go back in time to talk about the glory years of wrestling that they grew up watching. Edwin has been a podcast host for five years and has been a fan of other wrestling podcasts, such as The Art of Wrestling and Solomonster Sounds Off, since 2011. He channeled his years of being a wrestling fanatic and started The Wrestling Delorean Podcast to connect with like-minded fans and create a platform to ..read more

On Air Fest, often known as the “Sundance of Audio,” is a time for industry professionals, content creators, and artists from all walks to talk everything podcasting, monetization, and more. This year, Simplecast and AdsWizz teamed up as sponsors of the kick-off event, Hot Pod Summit, a full day of engaging conversation covering a variety of topics, led by an opening panel that included Kelli Hurley, VP and Global Head of Revenue Partnerships at SiriusXM, (the mothership for AdsWizz and Simplecast). From there, our team got to rub elbows and be in the room for interactive dialogue and idea ge ..read more

Audio drama is often called theater of the mind, and that's no coincidence. Radio play adaptations of plays such as It's a Wonderful Life and works of William Shakespeare and George Bernard Shaw were commonplace in the early days of AM radio. Before the advent of writing purely for a sound-only medium, stage plays were often adapted for an on-air presentation, and the styles of stage and microphone mixed in ways that are still recognizable today, not just through how those works are written, but in how they are acted. When podcasting killed the radio star (or so it's told), many playwrights c ..read more

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Hi, I’m Tal, and I don’t want to be a professional podcaster.  ..read more

The wonderful world of TTRPGs (and by extension, actual play podcasts) is one of a staggering amount of diversity. From one page RPGs fit for any setting to massive setting-specific tomes with rulings for every possible edge case, there are bound to be games fit for exactly the story you want to tell and play-style your table prefers. Don’t let analysis paralysis keep you from finding your actual play’s next big feature! Let’s take a look at five games (and five podcasts) that might just be the perfect fit for your next season (or listen ..read more

I would like you to consider recording in costume.  ..read more

A A couple of years ago, I was in a fight with an airing cupboard.  ..read more