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Growing your cookie business is all about ensuring you’re reaching the right audience to build meaningful relationships with and allowing them to get to know you so they can spend money with you. In the cookie world, it’s not just about delicious cookies; it’s also about forming genuine connections with your customers and your community. These connections are the icing on the cookie, and it’s what sets you apart from others. You might be asking…, why is making connections so important? It’s important because you want to stand out from the crowd. In a world where small businesses are all ar ..read more

Identifying and attracting the right customer is crucial for the success of every cookie business. Are you passionate about your business but struggling to reach your target customer effectively? I want to share some practical strategies to help you find and connect with the ideal customers who will love your cookies and become loyal supporters of your brand. Know your unique selling points and what makes you different. Before we dive into customer identification, we need to have a clear understanding of your product and what sets you apart from other cookie decorators in your area. What mak ..read more

Promoting your cookie business through marketing cookie classes doesn’t have to break the bank! There are plenty of ways you can grow your cookie business; one of the fastest-growing ways is through having cookie classes; sometimes, they are set up as cookie parties, but marketing them is easy and affordable! Social Media This is the most affordable way to market your cookie business because it’s FREE. Figure out where your ideal customer is hanging out. Whether that’s Instagram, Facebook, TikTok, Twitter etc. Show up there, engage with your followers, respond to comments, and build a sense ..read more

Pop-up shops can be a great way to market your cookie business, but you need to know what to do! Having a successful cookie business means people have to know you exist, and that usually equals getting your cookies into the hands of your ideal customers. Pop-up shop events can be the perfect place to do this, while networking with other local businesses and sharing the value of your business. A pop-up shop allows you to give samples and tangible examples of your cookies for people to pick up, see, and taste. This means you’re able to build trust with your ideal customer while letting them kno ..read more

Teaching a cookie class is a great way to share your love of sugar cookies while finding a new way to make money in your cookie business. Have you ever dreamt of sharing your love for delicious homemade cookies with others? Hosting a beginner cookie class can be a fantastic way to do just that. Whether you’re an experienced baker or a passionate home cook, this blog post will be your ultimate guide to providing a comprehensive prep sheet and checklist to help you teach a successful and enjoyable beginner cookie class. So let’s preheat the oven and dive right in. Charge Your Worth Hosting a c ..read more

YOU WILL NEED: Cut-out sugar cookie dough Royal icing Icing colors – I use Americolor and Cookie Countess brand TOOLS AND TIPS:  Icing bags – from Summer’s Sweet Shoppe https://summerssweetshoppe.com/product/decorating-bags/ Parchment paper Cookie sheet Cookie Scribe – https://summerssweetshoppe.com/product-category/supplies/ Packaging Clear Cookie Boxes – from Summer’s Sweet Shoppe – https://summerssweetshoppe.com/product-category/supplies/ Pre-Tied Bows – from Summer’s Sweet Shoppe – https://summerssweetshoppe.com/product-category/supplies/ For these cookies, I used my exclusive sugar ..read more

Are you consistent when you are sharing and marketing your Cookie Classes?  Do you show up for your audience consistently sharing before, during and after experiences with your audience? That could be with photos, videos, testimonials etc? Do you share your why and share about yourself with your community? When it comes to building a successful Cookie Business, Consistency is key.  We say the word consistently all the time in our industry, but it also applies to the business side, not just our icing.  When your business is built on building relationships and giving peo ..read more

YOU WILL NEED: Cut-out sugar cookie dough Royal icing Icing colors – I use Americolor brand TOOLS AND TIPS:  Tips #2 or #2.5 Couplers Icing bags Parchment paper Cookie sheet Toothpick or scribe For these cookies, I used my exclusive sugar cookie recipe and royal icing recipe.   The cookie recipe yielded about 12-15 regular size 3 – 3.5 inch cookies.  I like thicker cookies so I roll out my cookies to 3/8″ using my Cookie Countess Precision Rolling Pin. The thickness of your cookie will change the cookie yield.  Check out the step-by-step video tutorial I show you how ..read more

I’m going to share something surprising with you today!  You don’t have to have a huge audience in order to generate 6 figures in your business.  You don’t have to have 100,000 followers on social.  You don’t even need 50,000 followers to have a profitable business.  I don’t want you to think you have to have a huge audience to be successful.  It’s not about having more followers – it’s about having the right ones!  If you only here one thing today, it’s this – it’s not about the number of followers – it’s about having the right ones ..read more