Let’s understand it first. Mastering your Google Business profile starts with understanding how it works. In this article, we will focus on the basic key elements, including distance, relevance, and reputation. Read these short tips to set your business up for success in Google Maps. Introduction Navigating the digital landscape is crucial for any business […] The post Google For My Business – How To Do It Right? appeared first on Shopographic Blog ..read more

When it comes to website design, one of the first decisions you will face is whether to go for a sleek, single-page website or a more traditional multi-page site. It's like choosing between a speedboat and a yacht. Each serves different purposes and creates different experiences. The post One-Page vs. Multi-Page Websites? appeared first on Shopographic Blog ..read more

I am writing this article for those who want to build their website themselves. I want to give them hands-on tips on what to prepare for. The truth is, whatever other people say. Building a website, you can do it practically free. You can make it yourself, so it will not cost you much. But […] The post Can one create a website for free? Of course. appeared first on Shopographic Blog ..read more

We all hear this expression, marketing, all the time. We all know it is essential for running our business. But my question mentioned above is this. Did you ever think about how vast the marketing field is? The post What is marketing? appeared first on Shopographic Blog ..read more

Elements of a good landing page. Although the title says "elements of a landing page", one can use these principles creatively to structure their website. The post Elements of a good landing page appeared first on Shopographic Blog ..read more

What if you create something specific that will save you and your customers a tremendous amount of time. How? In short: You create a separate page on your website and name the URL /reviews. You have a short copy on this site that talks to customers as you would in the “reviews request email”. You […] The post How to get reviews from customers appeared first on Shopographic Blog ..read more

Foot traffic flowing into a hospitality business is rarely consistent. The number of people who come to your hospitality business is determined by several factors. These may include seasonality, the competition around you, the economy, and many other factors. Regardless of how much foot traffic flows in, we can always feel like we could do […] The post Hospitality Marketing: 7 Easy Ways to Increase Sales in a Hospitality Business appeared first on Shopographic Blog ..read more

You will learn how you can create a Business Email for free. I will show you step by step how to set up your email address so it will look something like this – info@yourbusiness.com You will need access to your domain hosting provider; we will use SiteGround as an example today. You will need […] The post How to Create A Business Email For Free  appeared first on Shopographic Blog ..read more

Have you ever been confused when discussing marketing with someone, perhaps your marketer, and needed clarification when they asked about your USP, for example? Or what CMS are you using? Do you have PPC ads running? How do you measure your LTV? Do you use CTA on every page of your website? And so on… […] The post Marketing jargon – a quick glossary of acronyms appeared first on Shopographic Blog ..read more

Marketing is like sex. Only desperate people pay for it. I heard this saying a few years ago. It stuck with me. According to whoever said that quote, I am also desperate. Because even though I am working within a specific area of marketing, it does not come for free. How about you? Do you […] The post Marketing is like sex appeared first on Shopographic Blog ..read more