Conversion Rate Optimisation Revolutionize Your Website’s Success: increase website conversions with these 5 strategies Lokesh Kaushik, Marketer 19 August 2023 Improving the conversion rate for a website involves optimising various aspects of design, user experience, and call-to-action placements.  Here are 5 strategies to help you generate more leads – 1. Website Design: Simplify the Design: Keep the design clean and clutter-free. Use a colour palette that aligns with your brand. Ensure a consistent layout throughout the site for a smooth user experience. Mobile Respon ..read more

Social media marketing Essential guide to develop a winning social media strategy  Lokesh Kaushik, Marketer 19 August 2023 In today’s digital age, social media has become an integral part of our lives and businesses. With millions of active users on popular platforms like Facebook, Instagram, Twitter, and LinkedIn, social media has become a powerful tool for businesses to reach out and engage with their target audience.  Social media marketing is no longer an option but a necessity for businesses that want to stay relevant and competitive in today’s market.  F ..read more

Digital Marketing How to create Digital Marketing Strategy in 6 easy steps Lokesh Kaushik, Digital Strategist 1st October 2022 Digital Marketing Strategy helps you generate more sales and leads, push your conversion rates to higher levels, and grow traffic over time. Today, we shop online more often than we used to. Before we purchase almost anything, our buying process starts with an online search.   Thus, it’s more important than ever to have an online presence for your business.  To achieve a prominent online presence, you need to create a digital marketing ..read more

Digital Marketing How to set up Auto Tagging in Google ads Lokesh Kaushik, Marketing professional 03 January 2022 Do you want to track what ads/keywords sent the users to your website in your Google ads campaign? I bet you do!   It’s the most effective way to track users visiting your website after clicking your ads. And this gives you the ability to analyse what ads/keywords are sending you the traffic and how well they are converting, i.e. the number of leads you are getting from them.    This way, you can edit the ads, update the keywords to get the best result ..read more

Digital Marketing & Analytics What are website conversions and why you must track them? Lokesh Kaushik, Marketer & blogger 07 November 2021 Do you track your website conversions? If not, you are missing out! Tracking your website conversions helps you understand the effectiveness of your marketing campaigns, understand how well your website is performing and what channels are driving more leads to your business. What are website conversions? Website conversions are the leads your website generates after users take the desired action valuable to your business. There are a ..read more

Content Marketing How to create engaging content for your audience Lokesh Kaushik, Marketer 04 March 2023 Are you struggling to create engaging content for your audience? Here are three tips to help you create effective content that resonates well with your audience.” Tip 1: Know your audience. Before creating content, it’s important to understand who your audience is and what they’re interested in. This will help you create content that speaks directly to them. Tip 2: Create valuable content that provides value to your audience. Your content should educate, entertain and inspire ..read more

Social Media Marketing How to Use Instagram for Business: A Step-by-Step Guide Lokesh Kaushik, Marketer 05 February 2023 How to Use Instagram for Business: A Step-by-Step Guide   Instagram has become a crucial platform for businesses to reach and engage with their target audience. With over 1 billion active monthly users, it’s no surprise that businesses of all sizes are jumping on the Instagram marketing bandwagon. In this article, I’ll provide a step-by-step guide on how to use Instagram for your business. Step 1: Create an Instagram Business Account   The first step ..read more

Copywriting 5 Copywriting tips you can apply in your copy to boost conversions Lokesh Kaushik, Marketer, Blogger 30 January 2023 Copywriting: The Art of Persuasion Copywriting means writing persuasive and compelling content intended to influence the reader’s actions. The purpose of copywriting, whether it’s an advertisement or a website, is to convince the reader to take a specific action, such as visiting a website, getting in touch, making a purchase or any other action that’s meaningful for your business.  The purpose of copywriting is to create effective marketing campai ..read more

Marketing and Advertising Uncovering Your Target Audience: A Step-by-Step Guide to Finding Your Ideal Customer Lokesh Kaushik, Marketer 25 January 2023 What is target audience – A target audience is a group of people who are interested in the products or services your business offers. You want your business to get in front of them through online advertising and marketing efforts so you can introduce yourself (business) and tell them what you offer and why they should choose you. In other words, how can you help them – convey this message.  This group can be defined by age, in ..read more

Marketing and Strategy What is Digital Marketing Strategy, its importance and how to create in 3 easy steps Lokesh Kaushik, Marketer 22 January 2023 What is Digital Marketing Strategy?   Digital Marketing Strategy is a guide that keeps you on track and helps you achieve your marketing/business objectives.  Such as – Growing brand visibility, getting in front of your target audience with relevant content to guide your prospective customers down the funnel or getting quality website traffic and leads to grow your business would be some of the primary objectives. The digita ..read more