What’s in store for New Zealand’s small and medium businesses in the digital marketing area come 2024? Will the hype around AI tools like ChatGPT continue or settle down? What tactics of SEO are effective, and should you invest in paid ads this year?   We’ve asked our digital marketing experts to answer some of these big questions and share their insights into effective digital strategies that small and medium businesses can use this year to skyrocket their online presence. Here’s what’s covered:   Why You Need A Digital Marketing Strategy in 2024 – Benefits Of SEO For A Small ..read more

Since ChatGPT launched in November 2022, there has been an explosion in generative artificial intelligence (AI) software and AI-generated content hitting the web.   The popularity of such AI-produced content should not be a surprise. After all, most ambitious SMBs would probably love to speed up their content production, while reducing expenditure.   But you’ve probably seen some garbled, half-readable text in search results and wondering what’s happened, if Google is rewarding this rubbish!   It does seem contradictory! The AI content boom has raised a lot of questions among ..read more

In the fast-paced digital age, a company’s website serves as its virtual storefront, often being the first point of contact with potential customers. In New Zealand’s competitive business landscape, website content marketing plays a pivotal role in driving brand awareness, engagement, and conversions. This article delves into the world of website content marketing in New Zealand, exploring its significance, best practices, and tips to achieve digital success. The Importance of Website Content Marketing In a country where a significant portion of the population is digitally connected, hav ..read more

Do you have an E-commerce website and are looking to improve sales? You have come to the right place! E-commerce marketing is the process of promoting and selling products or services through online advertising. It can be a complex and challenging process, but it is essential for businesses of all sizes that want to succeed in the online world. It is a vital part of any marketing strategy for businesses of all sizes, small or enterprise, as it can help you reach a wider audience and generate more sales. In this article, we talk about: What E-commerce Goals align with your overall business g ..read more

authentic digital is an established digital growth partner, laser-focused on search: both organic SEO and paid search advertising, like PPC, Performance Max, Facebook/Meta, Instagram, and LinkedIn marketing. Accreditations include: Google Premier Partner 2023 Semrush Agency Partner Bing Select Partner Other listings: Google Review Authentic Digital on DesignRush Top Reviews Client Testimonials See more testimonials from our awesome clients – from small e-commerce to national and international brands across New Zealand and Australia. We’re a friendly team. Reach out using the chat ..read more

A trailing slash at the end of a URL on your website can cause issues with duplicate content if not dealt with correctly. Put simply, Google doesn’t like seeing the same content on different pages. It can be confusing for both search engines and users. Having the same page load whether you add the trailing slash or not, means Google is seeing two pages with the same content. What is a trailing slash? A trailing slash is a forward slash placed at the end of a URL. It’s usually used to indicate a directory (as opposed to a file), but in SEO it can affect your rankings. Take a look at the URLs be ..read more

What is the new E in Google’s EEAT?​ Google updated its Quality Rater Guidelines in December 2022, changing its well-known content quality acronym from E-A-T to E-E-A-T meaning Experience, Expertise, Authority, and Trustworthiness.    Before Google added the new “E,” which stands for experience, E-A-T stood for Expertise, Authoritativeness, and Trustworthiness. What does this mean for my website?​ Google is grappling with the rise of AI content: AI content is not necessarily good or bad, but Google wants searchers to trust their Google results! These changes add to the layers of ..read more

Whether your site is currently ranking high or low on Google, it’s essential that you’re familiar with the upcoming Google Page Experience Update. Alongside the importance of having quality content, the update combines new core web vitals with existing SEO signals to determine page experience. With the change predicted to roll out in mid-June 2021, you’ll want to ensure that you understand each signal, know how to measure them and make any needed changes. What Determines Your Page Experience? When someone visits your site, they expect to find the information they need quickly and pleasantly. T ..read more

If you’re looking to increase sales, inform customers about your products, or position your business as an industry leader at the top of Google searches – posting quality SEO blog content is the way to go. Your content is the key when it comes to unlocking your virtual front door and bringing in new customers. The content does all the work for you from educating people about products to persuading them to buy from you. Quality SEO (Search Engine Optimisation) driven content is core to our strategy at Authentic Digital. The combination of technical SEO and rich, targeted content is key to not j ..read more

So you’ve hired a digital marketing agency to help with your Google Ads. Good on you! You’ll soon be reaping the rewards of a professionally put-together, and expertly optimised PPC campaign. There’s just one last step: they’ve asked you to link your Google Ads account to their My Client Centre, or MCC. Now you may have a few questions. What is MCC? Why do they need to link my account to it? How do you go about linking to it? Well you’re in the right place. In this article we’ll explain what the MCC is, and exactly how to connect your Google Ads account to the agency MCC. What is the MCC? An a ..read more