As of 2023, Facebook is the largest social media platform with just over two billion daily active users. Advertising on Facebook is an excellent way to target the perfect audience for big and small business owners alike. There’s no time like the present to refine your Facebook Ad targeting strategy and bring people who are potentially interested in your product or service to the top of your sales funnel. What is audience targeting on Facebook? Audience targeting gets your ads in front of the right Facebook users. With Facebook ad targeting options, you can separate audiences into seg ..read more

Google My Business reviews are a goldmine for your business! A survey of a 8000+ US online shoppers showed that nearly all of them – 98% – consulted reviews before purchasing. A glowing review – or ten – can often be the final confirmation for consumers to decide to buy products or services online. Google loves businesses with positive reviews, so the more five star ratings you have, the more likely you will float to the top of search results for relevant keywords. Potential customers are more likely to visit businesses with positive reviews, so you’ll naturally see more traffic to your we ..read more

SEO tips for a better website experience Google has recently introduced an experimental search engine named Search Generative Experience (SGE) The unveiling took place at the Google I/O conference on May 10, 2023. While rumors of the project “Magi” had circulated, the announcement solidified Google’s intention to implement significant changes to its Search platform. These changes revolve around the integration of artificial intelligence (AI) directly into search results, posing a competitive challenge to rivals like Bing AI and ChatGPT. Google is determined to defend its search market sh ..read more

SEO tips for a better website experience What are HTTP status codes? If you’re a digital marketer, a business owner driving traffic to your website, or have ever shopped online, you’ve probably seen the “200 = success” code for a live webpage, or the dreaded “404 = not found” for an out-of-stock product. But, what does a 401 code mean? What’s the difference between a 301 and 302 redirect, and what impact can these codes have on your browsing experience or ecommerce bottom line? Don’t worry – today is the day when it all makes sense. We’ll explain HTTP status codes and why they’re importan ..read more

Premier Partner 2023 Who are we? We’re a New Zealand-based digital marketing agency helping businesses gain a competitive advantage through our specialist knowledge. Our team offers bespoke marketing strategies combined to help your business grow online. Whether you want to expand your existing audience or develop a solid global online presence, we’re confident we can deliver sustainable, long-term growth and success for you. What’s a Google Premier Partner? A Google Premier Partner badge is awarded to the top-performing agencies that have met Google’s stringent p ..read more

Despite your continued SEO efforts to boost your Google rankings, do you find your website’s position on the SERP (search results page) is declining?  Your aim is to provide engaging, informative webpages for your audience – everything else good will naturally follow. At the end of August 2022, Google released the Helpful Content Update, which aims to reward creators who publish genuinely useful, comprehensive and unique content that is designed to help readers.    Best practices to ensure webpages are optimised and visible  We’ve put together some tips to help you f ..read more

Google Analytics 4 is here Google has started pushing Google Analytics 4 to new and existing users. So what does that mean for search marketers? Here’s everything you need to know about the next generation of Google Analytics. What is Google Analytics 4 – AKA GA4? The new Google Analytics 4 differs significantly from Universal Analytics (UA). GA4: doesn’t rely on cookies features cross-platform analysis capabilities uses an event-based data model for measurement  addresses growing trends affecting all digital marketers, such as user privacy and the widespread use of mobile apps When w ..read more

Third-Party Cookies – Everything You Need to Know   “People shouldn’t have to accept being tracked across the web in order to get the benefits of relevant advertising. And advertisers don’t need to track individual consumers across the web to get the performance benefits of digital advertising.” David Temkin – Google’s Director of Product Management, Ads Privacy and Trust Google Chrome still enables third-party cookies by default – however, Google announced plans to transform how they collect user information. Focusing more on privacy, the tech giant intends to disable third-party coo ..read more

How to Noindex a Page on Your Website What does it mean to noindex a page? It’s essential to ensure the right pages on your site are crawlable, such as your homepage and key landing pages. Almost all the time, you want to ensure the hard work you’ve put into your web page is crawlable by search engines and viewable to people doing a search. However, SEO best practice sometimes means it’s best to hide a page – such as internal search results, cart pages, or promotion terms and conditions pages – from the SERPs. You can use a meta tag to prevent particular web pages from appearing in Google Se ..read more

Writing Great Text Ads – Our Guide Creating high-converting, descriptive copy for pay-per-click (PPC) ads is a challenge that can make or break your campaign. Your goal – to craft effective Google ads that grab a user’s eye, explain your service clearly, and invite them to click. We’ve laid out 5 steps for you to ensure your PPC ad copy upholds Google’s guidelines and compels readers to click. 1. Become a mind reader To create your best ad copy, get into the minds of your buyers. What problems are they having? How does your product solve their problems? What questions would they ask abou ..read more