If there’s one thing I hate about the world of marketing is how ‘jargony’ it can be. Being able to market your business should be something everyone can learn, however I feel that the use of obscure terminology hampers this accessibility. So, I broke it down into a detailed marketing strategy description. What exactly is a marketing strategy? I think this question is on a lot of people’s minds, but nobody really wants to ask it. But, truth be told, I wish more people would ask! Developing a strategy is the most important step in your marketing journey, but there’s a common misconception that a ..read more

So many business owners are hesitant about using testimonials in marketing. They don’t want to be seen as cocky, that they are exploiting their clients, or flaunting their successes. But I’m going to let you in on a secret: I felt this way too.    Call it a case of imposter syndrome or just plain old modesty, but I’ve always preferred to let my work speak for itself quietly in the background. While I used testimonials, I was never very comfortable with them. And while they’ve always worked great, I never felt comfortable preaching the use of testimonials to clients. But recently, som ..read more

When it comes to small business video marketing, one of the trickiest parts is figuring out what kind of video content you should be making. It’s the part that requires you to have your ears to the ground — to be acquainted with the ins and outs of social media — which is something that a lot of small business owners struggle with.   One of the most popular types of videos small business owners can make is a vlog  (video blog), or a “day in the life” style video that documents your activity for a day, or a snapshot of a day.   The vlog is the go to for influencers and influencer ..read more

Let’s just start with a few parameters for my feelings on SMALL BUSINESS MARKETING STRATEGY. I haven’t researched a bunch of other marketers and found out what they include in their strategies. However, I have been sent quite a few from previous clients. Often, I’ve seen those because they’ve been pretty terrible, and I’m being asked if I can make sense of it ? In my opinion, a marketing strategy for a small business is VERY different from one for a large organisation or company. It should be a LIVING DOCUMENT rather than a printed tome that collects dust. If it doesn’t contain actionable step ..read more

The holiday season has officially passed and it’s time to start fresh — it’s time to update your small business website.  I understand, websites are so easy to forget about. Once they’re up they don’t require a lot of attention or continuous updating the way other aspects of our marketing do. However, your website is one of the most important tools you have in your marketing — it is the home base for your business — so it’s about time it got a little love. As small business owners, we often shift what we say about our business to others. We may initiate or discontinue certain services, an ..read more

When it comes to digital marketing, so much of the focus is on the flashy stuff, such as social media, videos, and other content marketing, that it becomes easy to overlook one of the most powerful platforms to connect with your audience: email marketing! As a content marketing coach, I’ve seen businesses prioritise various marketing strategies, but I’m here to remind you that your email list is a treasure trove of engagement waiting to be tapped into. So many of the people I work with are in dire need of a mindset shift surrounding their email marketing. The Importance of Email Marketing: Do ..read more

Thinking about hiring a marketing consultant? I’ve got you covered. All the time, I see businesses struggle through their own marketing. “Easy enough”, they think. Because truly, “how hard could it be?”. Unfortunately, for many of the businesses who take this DIY approach, the outcome is expensive, ineffective, and unmanageable marketing.  If this is you, or if this is something you want to avoid, hiring a marketing consultant may be a game changer for you. Simply put, a marketing consultant is a professional who works with businesses to perfect their marketing. From the initial process o ..read more

Welcome to Content Marketing 101! Let’s get down to business. Content marketing is an approach to marketing that revolves around the creation of content, such as video, podcasts, blogs, etc, to help establish, inform, and entertain your audience. Content marketing isn’t about promoting a product, but about reaching your audience, building relationships, and building your brand identity – this is so important to marketing today! As consumers become increasingly adverse to traditional marketing methods (think television and newspaper ads), and as marketing revolves more and more around social me ..read more

Let’s face it, marketing is more complicated than it was 20 years ago. Today, being a marketing pro means expertly navigating social media, email, and traditional forms of marketing, all the while keeping up with trends to stay current. On top of that, we are operating in an increasingly competitive market where we need to stand out in order to stay ahead of the competition. Are you overwhelmed yet? This is how a marketing coach can help. Seeking help from a marketing coach will help you tackle these aspects of marketing and make it a little less overwhelming. A marketing coach is a profession ..read more

For small businesses, having an effective marketing strategy is crucial for growth. Having a solid marketing strategy for small businesseses is like having a roadmap. It helps you navigate through the chaos and stay on track to achieve your goals. Without a clear strategy, you’re just shooting in the dark and spending your time, money, and resources on tactics that may not work. An effective marketing strategy allows you to get what you want out of your business, define your brand, and stand out against the noise, all the while being functional for you. There is more to designing an effective ..read more