Online marketing is a fast-paced world where what works today might not work tomorrow. It can be frustrating for businesses to find that once-effective strategies are no longer effective or that trends are moving faster than they can keep up. At Dubzz Digital Marketing, we often work with clients struggling to keep up with digital marketing changes or dissatisfied with their current online results. If you’re in a similar situation, it’s important to be adaptable. In this blog post, we’ll explore why online marketing strategies need to evolve and provide insights on how to refresh your approach ..read more

LinkedIn is all about networking, helping you connect with professional contacts from past and present jobs or careers. It serves as an invaluable tool for both rekindling connections and building new ones, functioning as word of mouth online. To maximise the benefits of LinkedIn for your business and personal branding, here are our top tips: Optimise Your LinkedIn Personal Profile Ensure your profile has a professional photo, job title, contact information, company affiliation, and career history. Treat your profile as your public CV, focusing on professionalism and relevance. Just like a web ..read more

Since 2014, Dubzz has been the only certified Google Partner agency in Rotorua, providing exceptional digital marketing services to businesses of all sizes. This accreditation reflects our team’s expertise in paid advertising and our commitment to delivering exceptional online marketing services to our clients. Our team demonstrates proficiency in Google Ads through employee certification and implementing industry best practices, ensuring our clients’ highest quality Google Ads services. As a Google Partner, we ensure that over half our account strategists always hold professional Google Ads c ..read more

At Dubzz Digital Marketing, we believe in the power of giving back to our community. We understand the vital role that charities and non-profits play in making a positive impact on the lives of others. To support these causes, we are thrilled to sponsor one free website build per year. What is this about? We want to support local charities and non-profits by offering one free website per year. We recognise the significance of a robust online presence in today’s digital age and aim to empower organisations that make a difference in our community. Why a Free Website? We understand that charities ..read more

In the fast-changing digital world, businesses must stay competitive in their marketing strategies for success in 2024. Our team has gathered some essential marketing strategies and tools to help you stay ahead of the game this year. Over the past few years, digital marketing has made significant advancements, and even in the last year, it has been rapidly evolving. If you think you missed out on the opportunity, do not worry, as it is never too late to start building a strong digital marketing foundation. Master the Basics: FREE Google My Business listing as the Foundation It’s essential to h ..read more

As summer approaches, businesses may experience a surge in activity or may be preparing to temporarily close-down for the Christmas period. In either case, it is crucial to maintain a robust online presence to stay connected with your audience throughout this busy season. In this blog post, we provide 5 tips to set yourself up for success over the holiday period. Schedule Posts for a Seamless Presence: One of the key aspects of online marketing during a busy or close-down period is ensuring a consistent and seamless presence on your social media platforms. That is why we recommend using manage ..read more

Instagram Stories has become a powerful tool for businesses to humanise their brand and establish genuine connections with their audience. The content option allows you to share moments that go beyond the confines of traditional marketing. Below is our guide on leveraging Instagram Stories to infuse personality into your brand and foster meaningful connections with your customers. We also include tips and video content ideas that we find effective in our work at Dubzz. Showcase Behind-the-Scenes Moments Pull back the curtain and provide a glimpse into the daily workings of your business. Whet ..read more

Insight into Instagram Stories vs. Newsfeed Dynamics. Building consumer relationships with new clients is more expensive than targeting existing customers. As a result, having a social media presence helps to establish an ongoing line of communication and promote brand loyalty through conscious/unconscious exposure. Create behind-the-scenes content. Effective branding relies on storytelling to convey authenticity and trustworthiness. Offering an intimate look at your business fosters reliability. Below are examples: 1. Unveiling the Art of Packaging: Showcase your product packaging process to ..read more

In today’s digital landscape, having a mobile-friendly website is no longer an option. It’s necessary for everyone who wants to keep up with the increasingly mobile online space. With most internet users accessing websites through their mobile devices, businesses must prioritise creating a seamless mobile experience to stay competitive. Our team at Dubzz Digital has accumulated numerous tips and recommendations based on our experience designing new websites and updating existing ones for clients. This blog post will share three crucial tips and best practices for making your website mobile-fr ..read more

By Gavin Hewitson (In-box.co.nz) Social media marketing and email marketing work hand in hand when it comes to creating sales funnels that generate long-term revenue and loyal customers. Here is an easy way for you to build and implement your own sales funnel using a combination of email and social media marketing strategies. Facebook Lead Ad Funnel Before you start, you will need to make sure you have the following: A Klaviyo or Mailchimp account A Meta Ads Manager Account Step 1: Define your audience Be specific about demographics, interests, and behaviors. Facebook’s detailed targeting t ..read more