Maximising ROI: Why retainers work for smart SMEs In the world of small and medium-sized enterprises (SMEs), every penny matters. It’s no secret that business is a tough place to be in at the moment, and New Zealand has seen a lot of good businesses shut up shop in recent years. When business owners are looking to cut costs, it’s typically marketing first up on the chopping block, but this short-term thinking can often leave you a step behind your competitors. This is why savvy businesses are increasingly turning to outsourcing on a retainer basis. Let’s cut to the chase and explore why this a ..read more

The term “thought leadership” often evokes images of groundbreaking innovations and long-winded essays. But how do you become a B2B thought leader when you’re not having a eureka moment every other day? Good news – you don’t have to. Thought leadership isn’t about pulling a never-before-seen rabbit out of your hat; it’s about being real, drawing on what you know, and sharing that in a way that resonates with your audience. Let’s get into the details of what that actually means. Keeping it Real First off, authenticity wins, hands down. You don’t need to be the next Steve Jobs or invent the next ..read more

Cyber security is not just a buzzword for a technical issue, but a crucial aspect of business strategy, especially for B2B companies. As a marketing agency, we recently experienced our own security breach, despite our best efforts. This incident, affecting our Facebook Meta system and some of our clients’ accounts, was swiftly addressed thanks to our readiness, quick response time and knowledge of navigating the platform.  However, it also highlighted the importance of businesses being super prepared and proactive at all times. For business owners often juggling numerous responsibilities ..read more

Where should B2B brands put their money in 2024? We saw a big increase in B2B marketing investment through 2023, as businesses bounced back and industries got on with things. Moving into 2024, smart B2B businesses will continue to invest in marketing to grow their brands, and research shows they’ll do it in smarter ways. The marketing landscape has changed. While digital and content marketing still get the best results, advances in technology mean B2B businesses have more efficient ways of building and executing their digital and content strategies and assets. So where are B2B brands putting t ..read more

The Energise team’s summer holidays As another year draws to a close, the Energise team are sharing what they plan to get up to in the holidays, sharing some of their favourite traditions and activities. Rosina During the festive break, I’ll be indulging in some of my favourite holiday traditions. One of them is the classic post-Christmas-feast nap. You know, that moment when you’re so full from indulging in all the delicious dishes that moving seems nearly impossible? That’s when I’ll be claiming my spot on the couch for a well-deserved snooze.  If I could choose any place in the world t ..read more

Navigating 2024: Crafting Your Marketing Plan for Success As we inch closer to 2024, it’s time to start thinking about next year’s marketing plan.  A marketing plan isn’t just a yearly ritual to tick off the list, it’s a roadmap for your business, guiding you toward success and capitalising on emerging trends. At Energise, we specialise in creating effective marketing plans, and we’re here to help you understand how to prepare yours for the coming year. 1. Set Clear Objectives Start by setting clear goals for 2024. What do you want to achieve? Whether it’s increasing brand awareness, gain ..read more

Why Kiwi SMEs are choosing outsourced marketing Ever wondered why more and more Kiwi SMEs are choosing to outsource their marketing efforts instead of maintaining an in-house team? In today’s ever-evolving digital landscape, outsourced marketing has emerged as a powerful strategy for SMEs looking to thrive. As a trusted partner in your business journey, we’re here to shed light on this trend and guide you through the benefits of tapping into the expertise of marketing professionals. 1. Focus on Your Core Business When you outsource your marketing, you free up valuable time and resources to foc ..read more

Have you ever wondered if Google Ads could be the secret sauce to boost your online presence and drive more leads your way? You’re not alone. In the realm of digital marketing, Google Ads can be a powerful tool to boost your online presence, generate leads, and increase sales – and FOMO (Fear of Missing Out) is a real thing for those who haven’t hopped on the bandwagon yet! Below we’re demystifying the step-by-step process of creating a Google Ads campaign without getting lost in technical jargon. Step 1: Define Your Goals Start with the basics. What do you want to achieve with your Google A ..read more

5 Easy Ways to Make Your Content Work Harder In the world of running a business, juggling all the tasks can feel like a never-ending game, especially when it comes to marketing. So when I tell clients that there is a simple way to get more mileage out of their content without diving into a technical marketing maze, they’re all ears. I call it the 3 Rs; recycle, reuse, refresh. Recycling and reusing existing content is a smart strategy, and there are a few ways to do this that ensure everything still remains fresh and not repetitive. Let’s take a look at a few of these strategies below. Bring ..read more

Agvance   The client Agvance Nutrition, a valued, long-standing partner of Energise, has been on a remarkable journey of brand growth and development over the past few years. As their trusted marketing agency, our mission at Energise was to provide a fresh perspective on their marketing strategy, aligning it with the new chapter of their brand. The Energise approach Recognising Agvance’s establishment as frontrunners in their industry, with a brand that resonates deeply with their core audience, we knew it was time to transition from the initial brand establishment phase. In the past, ou ..read more